mediafrokost september 2017
TRANSCRIPT
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Kjære Internett - Hva nå?
Lasse Lund Eriksen, Mats Flatland
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Agenda
1 Wake Up and smell the coffee
Forstå kunden, de er ikke som deg
404 Not Found, så fiks nettstedet
Gjør deg fortjent til oppmerksomheten
Maskinene fra Kjørbekk
Wrap Up
22
3
4
25
6
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Kilde: Paul Petri on Unsplash
1 Wake up and smell the coffee!
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96%av norges befolkning har brukt
internett siste tre måneder
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90%av kjøpsprosessene starter på nett
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70%For B2B-bedrifter er andelen
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3 av 4har handlet på nett siste 12 mnd
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Vi vil SE det vi vil se på når det passer oss. Vi vil LESE det vi vil lese når vi det passer oss.
Vi vil KJØPE det vi vil kjøpe når det passer oss.
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Kilde: Mike Petrucci on Unsplash
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JEG VIL VITE JEG VIL FINNE HVORDAN GJØR JEG DET JEG VIL KJØPE
"#$
Micro Moments
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2 Forstå kunden, de er ikke som deg
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150ganger per dag
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BEST…har økt med 80% på mobil siden 2015
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Kapitalvarer Forbruksvarer
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BEST TANNBØRSTE…har økt med over 100% på mobil siden 2015
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TEST…har økt med 35% på mobil siden 2015
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53%hopper ut hvis siden bruker mer enn 3
sekunder på å laste ned
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20%For hvert sekunds forsinkelse,
faller konverteringen med
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46%vil ikke handle av en virksomhet hvis de har en dårlig opplevelse av mobilsiden
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ÅPENT NÅhar tredoblet seg siden 2014, mens
«åpningstider» har falt.
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1 av 3har kjøpt et produkt fra en annen aktør på bakgrunn av informasjonen man fikk i det
øyeblikk man trengte det.
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120%«levering samme dag» har økt med
siden 2015
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70%sier at raske leveringsalternativer er avgjørende
for hvilken nettbutikk de velger.
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3 404 not found, så fiks nettstedet
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Nettsidens 3 hovedoppgaver
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«Du, den nettsiden vår… når jeg googler dukker siden vår først opp på side to… Kan du hjelpe oss?»
#1
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Kilde: Google
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«Hvordan …»… knyte slips … sette sette
opp markedsplan
… lage papirfly
… spille gitar
… regne prosent
… lage gratis nettside
… smøre ski
… spille poker
… strikke genser
… lager jeg flette
… tegner jeg en hest
… lager jeg slim
… lærer jeg barn å sykle
… blir jeg kvitt maur
… klipper jeg hekken
… smøre ski
… smøre ski
… markedsføre sko
… smøre ski
… skifte dekk ski… bestille blomster til sverige
… spille sjakk… klatre
… sette opp budsjett
… bygge terrasse
… lage facebook-side
… smøre ski
Kilde: how-to-fix-a-toilet.com
HVORDAN
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#2
Den besøkende skal finne svar på hvorfor man skal velge din bedrift, og ikke konkurrenten
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#3
Den besøkende skal få løst oppgaven han/hun kom for å få løst.
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Kilde: thehustle.com
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46
4 Gjør deg fortjent til oppmerksomheten
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av trafikken til Facebook kommer fra mobil 90%
Facebook i NorgeIpsos Social Media Tracker Q2 2017
45%av brukerne
er menn
55%av brukerne er
kvinner
3 448 000 har profil
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Engasjement og rekkevidde
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Film vertikalt når du lager poster
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Husk å lenke til mobiltilpassede sider
%&'
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Ikke sånn… Men sånn!
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Tilpass innholdet til Facebook
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Fokuser på det visuelle
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Vær personlig
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5 Maskinene fra Kjørbekk
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Wrap Up1 Wake Up and smell the coffee
Forstå kunden, de er ikke som deg
404 Not Found, så fiks nettstedet
Gjør deg fortjent til oppmerksomheten
Maskinene fra Kjørbekk
22
3
4
25
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TAKK FOR OSS!
Mats Flatland mats@mediateam / 908 62 620
Lasse Lund Eriksen lasse@mediateam / 970 76 330