medyanet's presentation to turkish e-commerce marketers
DESCRIPTION
I made this presentation in a training for Turkish e-commerce professionals & marketers.TRANSCRIPT
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RTB= Real Time Bidding
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Gerçek Zamanlı Teklif Verme?
Gerçek Zamanlı İhale?
Gerçek Zamanlı Açık Artırma?
Öz-teklif-verim?
Dijital Müzayede?
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= Açık artırma yoluyla dijital reklam satışı
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Neden Açık Artırma?
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Ürün az/ender
Potansiyel alıcı çok
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Ürün az/ender
Potansiyel alıcı çok
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Neden şimdi?
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?
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4,8 TL / CPM
2,6 TL / CPM
2,2 TL / CPM
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4,8 TL /CPM
2,6 TL / CPM
2,2 TL / CPM
4,8 TL / 2,7 TL /
CPM100ms
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4,8 TL /CPM
...
6,2 TL /CPM
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?
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Rakamlar ile RTB
Milyar Dolar olarak RTB harcamaları
Ka
yna
k: P
ub
Ma
tic, E
kim
20
12
$0,40 Mrd.$1,35 Mrd.
$2,97 Mrd.
$4,99Mrd.
$7,50 Mrd.
$10,47Mrd.
$13,87Mrd.
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Reklamveren Yayıncı Ziyaretçi
Daha verimli- her bir impression’a tek tek paha biçilir
Daha verimli– her impression tek tek daha iyi fiyatı verene satılır
Daha mantıklı reklamDaha fazla kontrol Daha az operasyonel yük
Daha hedefli Daha iyi performans
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RTB sadece ... değildir!
• Retargeting
• Performans
• Display
• Ucuz reklam
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