Salada and Red Rose TeaAlana Adamo

Customers Both are a division of Redco Foods Inc. Salada Tea (1892) America’s Oldest Tea co.

Customers seem to be mainly women; health conscious women in their 30’s to mid 40’s (100% all natural; naturally healthy)

Red Rose Tea (1890) “Enjoyed for generations” Canadian Roots Focus is also mainly women; in their 40’s on Also a focus on their daughters/sons; seen as a family tea,

tradition

Customers The customers seem to

be overall female Female: 63.93% Male: 36.07 % Comments were mainly

positive; there were not many negative comments

Social Media Many of the comments were shared via Twitter or Facebook Make sure someone is employed to be running those sites and

answering questions from consumers It would make the companies more easily accessible to

consumers Red Rose Tea: FB page has 41,187 likes Salada Tea: FB page has 31,136 likes (That’s a difference of 10,051 likes) Salada Tea seems to be less popular at this point in time Personal

Salada Tea CommentsComment Type

PositiveNeutralNegative81.36

%

11.86%

6.78%

Total: 59 Comments

Red Rose Tea CommentsComment Types

Positive

Neutral

Negative

Total: 237 Comments

73.84%

8.86%

17.30%

Summary of DataSalada Tea

Salada Tea did not have a lot of feedback in the Meltwater report Health Focused; detoxes Targeted at parents and

adults with a focus on relaxation and health

Partnered with Iron Girl Event

Red Rose Tea Red Rose tea had a lot

of feedback Mainly Positive From adults; middle

aged to seniors Tradition and family

feel; memories with this product (since 1890)

Salada Based on customer feedback, if this was to be targeted at the

Spanish community, the name has a negative connotation “salted”, “jinxed” or “unlucky” The name may need to be changed Old Brand; focus on advertising the benefits of the tea; may help

customers look past the name

Red Rose Quality control issues; many complaints about missing

figurines Quality control; the new bags fall apart: hurting the

products “trusted” image They came out with a “new” recipe: many customers that

have bought this product for a long time are unhappy that it tastes differently; they want the old recipe back

Big market in the collectible figurines; putting out limited edition figurines would attract a lot of customer attention; may spike sales

Nuggets 1) Limited edition throwback of

figurines; old ones that have been in the tea in the past

2) Reinstate the sayings for Salada tea; customers unhappy that many of the bags no longer have sayings

3) Bring back the old Red Rose recipe and fix the breaking bags issue

4) Red Rose: make sure that each package contains a figurine (when claimed); the customers expect it

Cntd. 5) Younger people want stronger

Red Rose tea; new product line 6) Customers have trouble

contacting Red Rose tea when they have issues; make them easily accessible to customer

7) Change the name of Salada; growing Spanish population that may be repelled by the name of the product; or, market differently

8) Salada does not have an Instagram, only a Facebook, Twitter, and a YouTube account (they target a younger demographic, which Instagram could be able to reach)

Works Cited http://

www.spanishdict.com/translate/salada http://www.redrosetea.com/history.aspx http://www.greentea.com/