mena cristal festival
TRANSCRIPT
Maarten Schäfer – Story Architect Anouk Pappers – Brand [email protected] [email protected]
TRAVEL THE WORLD GET INSPIRED INSPIRE OTHERS
MEET BRANDS WITH A PURPOSE
CREATE BRANDED CONTENTTRAVEL THE WORLD
SHARE THE STORIES
WE TRAVEL THE WORLD…
MEET BRANDS WITH A PURPOSE…
CREATE BRANDED CONTENT…
”BRANDED CONTENT IS ENTERTAINING CONTENT… THAT GIVES THE BRAND THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE… WITHOUT TALKING ABOUT THE PRODUCT.”
TRAVEL-RUN.TVBRANDED CONTENT FOR SPORTS AND TRAVEL BRANDS
GIVING THE BRANDS THE OPPORTUNITY TO NOT TALK ABOUT THEIR PRODUCT
WITHOUT TALKING ABOUT THE HOTELS
CREATING BRANDED CONTENT FOR KEMPINSKI HOTELS
GIVING THEM THE OPPORTUNITY TO CONNECT WITH THEIR AUDIENCE AND TALK ABOUT THE EXPERIENCES YOU CAN HAVE IN THE DIFFERENT DESTINATIONS
THE RISE OF THE REPUTATION ECONOMY
THE RISE OF THE REPUTATION ECONOMY
“Professionals are rated, commented on, and judged based on their online reputation”
"We can afford to lose money — even a lot of money.
But we can't afford to lose reputation — even a shred of reputation."
WILLINGNESS TO CONNECT:
REPUTATION: WEAK - STRONG 16% 64%
BACKGROUND
ACHIEVEMENTS
VISION
PASSION
YOUR ONLINE REPUTATION1. WRITE YOUR STORY 2. PUBLISH ONLINE
Maarten Schäfer – Story Architect Anouk Pappers – Brand [email protected] [email protected]