"meta datos & google rich snippets" por @iplarodriguez
DESCRIPTION
Presentación realizada en el #webcat Barcelona de Mayo del 2012Autor: Ivan Pla Rodríguez (@iplarodriguez)------------------------------------------------RECURSOS:- Understanding Metadatahttp://www.niso.org/publications/press/UnderstandingMetadata.pdf- NISOhttp://www.niso.org/- Dublin Core Texthttp://dublincore.org/documents/dc-text/- Dublin Core RDF-XMLhttp://dublincore.org/documents/dc-rdf/- Dublin Core HTMLhttp://dublincore.org/documents/dc-html/- Schema.orghttp://schema.org- Rich snippets typeshttp://support.google.com/webmasters/bin/topic.py?hl=en&topic=1088474&parent=21997&ctx=topicTRANSCRIPT
Metadatos
Rich Snippets
&
por: Ivan Pla Rodríguez y Cristina Luengo Maravert
<div> Mi nombre es Ivan Pla. Este es mi perfil en LinkedIn: <a href="http://www.linkedin.com/in/iplarodriguez">Mi perfil</a> Vivo en Terrassa (Barcelona) y trabajo, entre otras cosas, en UX en Grupo Intercom.</div>
<div itemscope itemtype="http://data-vocabulary.org/Person"> Mi nombre es <span itemprop="name">Ivan Pla</span>. Este es mi perfil en LinkedIn: <a href="http://www.linkedin.com/in/iplarodriguez" itemprop="url">Mi perfil</a>. Vivo en <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="locality">Terrassa</span> (<span itemprop="region">Barcelona</span>) </span> y trabajo, entre otras cosas, en <span itemprop="title">UX</span> en <span itemprop="affiliation">Grupo Intercom</span>.</div>
PresentaciónSin METADATOS:
Con METADATOS:
"Metadata is structured information that describes, explains, locates, or otherwise makes it easier to retrieve, use, or manage an information resource." "Metadata is key to ensuring that resources will survive and continue to be accessible into the future."
Metadatos: definición
Fuente: http://www.niso.org/publications/press/UnderstandingMetadata.pdf
"Los metadatos son información estructurada que describe, explica, localiza, o de cualquier otro modo hacen que sea más fácil de recuperar, utilizar o administrar un recurso de información." "Los metadatos son la clave para asegurar que los recursos sobrevivan con el paso del tiempo y sigan siendo accesibles en el futuro."
TRADUCCIÓN:
Metadatos: ejemplo práctico
¿Cómo catalogaríais esta imagen?
Metadatos: ejemplo práctico
Autor
Popularidad
Descripción
Palabras clave
Características Técnicas
Metadatos: método de introducción
Metadatos manuales
Metadatos automáticos
Autor
Popularidad
Descripción
Palabras clave
Características Técnicas
Metadatos: tipos (según la NISO)
Según la NISO (http://www.niso.org): Los metadatos descriptivos describen un recurso para finalidades tales como descubrimiento e identificación. Puede incluir elementos como título, autor o palabras clave. Los metadatos estructurales indican cómo elementos compuestos se unifican: por ejemplo, cómo se ordenan las páginas para formar capítulos. Los metadatos administrativos nos dan información para ayudarnos a organizar un recurso, como por ejemplo cuándo y cómo fue creado, el tipo de archivo y otra información técnica, y quién puede acceder a ella.
Metadatos: sintaxis
@prefix dcterms: <http://purl.org/dc/terms/> . DescriptionSet ( Description ( ResourceURI ( <http://example.org/123> ) Statement ( PropertyURI ( dcterms:subject ) ValueURI ( <http://example.org/taxonomy/D003.53> ) ) ))
Dublin Core Text(http://dublincore.org/documents/dc-text/)
Metadatos: sintaxis
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dcterms="http://purl.org/dc/terms/"> <rdf:Description rdf:about="http://example.org/123"> <dcterms:subject rdf:resource="http://example.org/taxonomy/D003.53"/> </rdf:Description> </rdf:RDF>
Dublin Core RDF-XML (http://dublincore.org/documents/dc-rdf/)
Metadatos: sintaxis
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"><html> <head profile="http://dublincore.org/documents/2008/08/04/dc-html/"> <title>Services to Government</title> <link rel="schema.DCTERMS" href="http://purl.org/dc/terms/" > <link rel="DCTERMS.subject" href="http://example.org/topics/archives" > </head> <body> </body></html>
Dublin Core HTML (http://dublincore.org/documents/dc-html/)
Metadatos: estructura
Jerárquica Lineal
Schema.org DCMES (DCMI)
Metadatos: granularidad
-
+
+-
Metadatos: soportes
Físico Electrónico
LibrosCDsDVDsMapasMesasSillasFloreros...
Imágenes DigitalesFotografías Digitales
Documentos DigitalesArchivos de Programas
Tablas de BBDD...
Todo material sensible a ser catalogado
Ciencias de la InformaciónMedicinaDerechoEstadísticaGeografiaMedio ambienteTecnología (CDs, DVDs, ...)
Audiovisuales (Foto, Video, Música, ...)
Internet (Virtualización de datos, Cloud Computing, repositorios, Web, ...)
Metadatos: campos
titledescriptionkeywordsrobotscharset
Metadatos: web
Viejos conocidos: METATAGS más comunes
RDFaMicroformatosMicrodatos
Metadatos: web
Bienvenidos: Nuevos formatos de marcado
Metadatos: web
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Review"> <span property="v:itemreviewed">L’Amourita Pizza</span> Reviewed by <span property="v:reviewer">Ulysses Grant</span> on <span property="v:dtreviewed" content="2009-01-06">Jan 6</span>. <span property="v:summary">Delicious, tasty pizza on Eastlake!</span> <span property="v:description">L'Amourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhood pizza joint.</span> Rating: <span property="v:rating">4.5</span></div>
RDFa:
Metadatos: web
<div class="hreview"> <span class="item"> <span class="fn">L’Amourita Pizza</span> </span> Reviewed by <span class="reviewer">Ulysses Grant</span> on <span class="dtreviewed"> Jan 6<span class="value-title" title="2009-01-06"></span> </span>. <span class="summary">Delicious, tasty pizza on Eastlake!</span> <span class="description">L'Amourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhood pizza joint.</span> Rating: <span class="rating">4.5</span></div>
Microformatos:
Metadatos: web
<div> <div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">L’Amourita Pizza</span> Reviewed by <span itemprop="reviewer">Ulysses Grant</span> on <time itemprop="dtreviewed" datetime="2009-01-06">Jan 6</time>. <span itemprop="summary">Delicious, tasty pizza in Eastlake!</span> <span itemprop="description">L'Amourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhood pizza joint.</span> Rating: <span itemprop="rating">4.5</span> </div></div>
Microdatos:
data-vocabulary
Metadatos: web -> microdatos
schemahttp://schema.org
http://data-vocabulary.org
Microdatos MicroformatosRDFa
Aplicaciones de softwareContactosEventosVídeosMúsicaOpinionesOrganizacionesProductosPuntuaciones de opinionesRecetasRutas de exploración
Metadatos: web -> microdatos -> Google Rich Snippets
http://support.google.com/webmasters/bin/topic.py?hl=en&topic=1088474&parent=21997&ctx=topic
Metadatos: web -> microdatos -> GRS -> Aplicaciones
<div itemscope itemtype="http://schema.org/SoftwareApplication"> <img itemprop="image" src="https://ssl.gstatic.com/android/market/com.zeptolab.ctr.paid/hi-124-11" /><span itemprop="name">Cut the Rope</span> -<div itemprop="author" itemscope itemtype="http://schema.org/Organization"><a itemprop="url" href="http://zeptolab.com"><span itemprop="name">Zeptolab</span></a></div> <span itemprop="description">Cut the Rope, catch a star, and feed Om Nom candy in this award-winning game! The long-awaited hit game has finally arrived at Android!</span> REQUIRES <span itemprop="operatingSystems">ANDROID</span>: <span itemprop="operatingSystemVersion">1.6</span> and up <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Price: <span itemprop="price">$1.00</span> <meta itemprop="priceCurrency" content="USD" /> <link itemprop="availability" href="http://schema.org/InStock" />INSTALL</div> </div>
Metadatos: web -> microdatos -> GRS -> Contactos
<div itemscope itemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Bob Smith</span>, but people call me <span itemprop="nickname">Smithy</span>. Here is my homepage: <a href="http://www.example.com" itemprop="url">www.example.com</a>. I live in <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="locality">Albuquerque</span>, <span itemprop="region">NM</span> </span> and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. My friends: <a href="http://darryl-blog.example.com" rel="friend">Darryl</a>, <a href="http://edna-blog.example.com" rel="friend">Edna</a></div>
Metadatos: web -> microdatos -> GRS -> Eventos
<div itemscope itemtype="http://data-vocabulary.org/Event"> <a href="http://www.example.com/events/spinaltap" itemprop="url" > <span itemprop="summary">Spinal Tap</span> </a> <img itemprop="photo" src="spinal_tap.jpg" /> <span itemprop="description">After their highly-publicized search for a new drummer, Spinal Tap kicks off their latest comeback tour with a San Francisco show.</span> When: <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>— <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time> Where: <span itemprop="location" itemscope itemtype="http://data-vocabulary.org/ Organization"> <span itemprop="name">Warfield Theatre</span> <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">982 Market St</span>, <span itemprop="locality">San Francisco</span>, <span itemprop="region">CA</span> </span> ...</div>
Metadatos: web -> microdatos -> GRS -> Vídeos
<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject"> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> <meta itemprop="thumbnailUrl" content="thumbnail.jpg" /> <meta itemprop="contentURL" content="http://www.example.com/video123.flv" /> <meta itemprop="embedURL" content="http://www.example.com/videoplayer.swf?video=123" /> <meta itemprop="uploadDate" content="2011-07-05T08:00:00+08:00" /> <meta itemprop="expires" content="2012-01-30T19:00:00+08:00" /> <object ...> <param ...> <embed type="application/x-shockwave-flash" ...> </object> <span itemprop="description">Video description</span></div>
?¿
Metadatos: web -> microdatos -> GRS -> Música
<div itemscope itemtype="http://schema.org/MusicGroup"> <h1 itemprop="name">The Parrot Family</h1> <h2>Songs</h2> <div itemprop="tracks" itemscope itemtype="http://schema.org/MusicRecording"> <span itemprop="name">Hello, World!</span> Length: <meta itemprop="duration" content="PT4M5S" />4:05 - 14300 plays <meta itemprop="interactionCount" content="UserPlays:14300"/> <a href="parrot-family-helloworld-link.html" itemprop="url">Link</a> <a href="parrot-family-helloworld-play.html" itemprop="audio">Play</a> <a href="parrot-family-helloworld-buy.html" itemprop="offers">Buy</a> From album: <a href="parrot-family-yellow-album.html" itemprop="inAlbum">The Yellow Album</a> </div> <div itemscope itemtype="http://schema.org/MusicRecording"> <span itemprop="name">Parrot Power</span> Length: <meta itemprop="duration" content="PT6M33S" />6:33 - 11700 plays <meta itemprop="interactionCount" content="UserPlays:11700"/> <a href="parrot-family-parrotpower-link.html" itemprop="url">Link</a> <a href="parrot-family-parrotpower-play.html" itemprop="audio">Play</a> <a href="parrot-family-parrotpower-buy.html" itemprop="offers">Buy</a> From album: <a href="parrot-family-yellow-album.html" itemprop="inAlbum">The Yellow Album</a> </div></div>
Metadatos: web -> microdatos -> GRS -> Opiniones
<div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">L’Amourita Pizza</span> Reviewed by <span itemprop="reviewer">Ulysses Grant</span> on <time itemprop="dtreviewed" datetime="2009-01-06">Jan 6</time>. <span itemprop="summary">Delicious, tasty pizza in Eastlake!</span> <span itemprop="description">L'Amourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhood pizza joint.</span> Rating: <span itemprop="rating">4.5</span></div>
Metadatos: web -> microdatos -> GRS -> Organizaciones
<div itemscope itemtype="http://data-vocabulary.org/Organization"> <span itemprop="name">L’Amourita Pizza</span> Located at <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">123 Main St</span>, <span itemprop="locality">Albuquerque</span>, <span itemprop="region">NM</span>. </span> Phone: <span itemprop="tel">206-555-1234</span>. <a href="http://www.example.com" itemprop="url">http://pizza.example.com</a>.</div>
?¿
Metadatos: web -> microdatos -> GRS -> Productos
<div itemscope itemtype="http://data-vocabulary.org/Product"> <span itemprop="brand">ACME</span> <span itemprop="name">Executive Anvil</span> <img itemprop="image" src="anvil_executive.jpg" /> <span itemprop="description">Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height. </span> Category: <span itemprop="category" content="Hardware > Tools > Anvils">Anvils</span> Product #: <span itemprop="identifier" content="mpn:925872"> 925872</span> <span itemprop="offerDetails" itemscope temtype="http://data-vocabulary.org/Offer"> Regular price: $179.99 <meta itemprop="currency" content="USD" /> $<span itemprop="price">119.99</span> (Sale ends <time itemprop="priceValidUntil" datetime="2020-11-05">5 November!</time>) Available from: <span itemprop="seller">Executive Objects</span> Condition: <span itemprop="condition" content="used">Previously owned, in excellent condition</span> <span itemprop="availability" content="in_stock">In stock! Order now!</span> </span></div>
Metadatos: web -> microdatos -> GRS -> Puntuaciones
<div itemscope itemtype="http://data-vocabulary.org/Review"> <span class="rating-foreground" style="width:90%"> <meta itemprop="rating" content="4.5" /> </span></div> <div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">Blast 'Em Up</span>—Game Review Rating: <span itemprop="rating">3.5</span> out of 5 </div> <div itemscope itemtype="http://data-vocabulary.org/Review"> <span itemprop="itemreviewed">Blast 'Em Up</span>—Game Review <span itemprop="rating" itemscope itemtype="http://data-vocabulary.org/Rating"> Rating: <span itemprop="value">7</span> out of <span itemprop="best">10</span> </span></div>
Metadatos: web -> microdatos -> GRS -> Recetas
<div itemscope itemtype="http://data-vocabulary.org/Recipe" > <h1 itemprop="name">Grandma's Holiday Apple Pie</h1> <img itemprop="photo" src="apple-pie.jpg" /> By <span itemprop="author">Carol Smith</span> Published: <time datetime="2009-11-05" itemprop="published">November 5, 2009</time> <span itemprop="summary">This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.</span> Total time: <time datetime="PT1H30M" itemprop="totalTime">1 hour 30 min</time> Yield: <span itemprop="yield">1 9" pie (8 servings)</span> <span itemprop="nutrition" itemscope itemtype="http://data-vocabulary.org/Nutrition"> Serving size: <span itemprop="servingSize">1 medium slice</span> Calories per serving: <span itemprop="calories">250</span> Fat per serving: <span itemprop="fat">12g</span> </span> Ingredients: <span itemprop="ingredient" itemscope itemtype="http://data-vocabulary.org/RecipeIngredient"> <span itemprop="name">White sugar</span>: <span itemprop="amount">3/4 cup</span> </span> Directions: <div itemprop="instructions"> 1. Cut and peel apples ... </div></div>
Metadatos: web -> microdatos -> GRS -> Breadcrumbs
<div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/dresses" itemprop="url"> <span itemprop="title">Dresses</span> </a> ›</div> <div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/dresses/real" itemprop="url"> <span itemprop="title">Real Dresses</span> </a> ›</div> <div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/clothes/dresses/real/green" itemprop="url"> <span itemprop="title">Real Green Dresses</span> </a></div>
Metadatos: web -> microdatos -> Google Testing Tool
http://www.google.com/webmasters/tools/richsnippets
Metadatos: web -> microdatos -> Google Testing Tool
Metadatos: web -> microdatos -> Google -> ¿peligro?
https://www.google.com/advisor/home
http://www.bankimia.com
VS
Ivan Pla Rodríguez: @iplarodriguezhttp://www.linkedin.com/in/iplarodriguez
¡Muchas gracias!
Con la colaboración de...Cristina Luengo Maravert: @cluengomaravert
http://es.www.linkedin.com/in/cluengomaravert
Metadatos
Rich Snippets
&
por: Ivan Pla Rodríguez y Cristina Luengo Maravert