metaverses, tribes, smarter planet and you can change the world
DESCRIPTION
I used slides 1-16 for global entrepreneurship. Reiterating the sroty of eightbar, entrepreneurial behaviour powered by social media, aswell as expliaining metaverses and how we can use 3d printer developments to help developing, under developed areas survive and flourish http://eightbar.co.uk/2008/11/18/inspired-by-the-social-entrepreneurs-3d-printing-for-the-world/ Delivered using a stage, rear projection and freedom tp move around with a hand mic avoiding the lecturn.TRANSCRIPT
© 2008 IBM Corporation
Metaverses and Leading the world Ian Hughes/epredator Metaverse EvangelistIBM Innovate Quick CIO Office
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Moving to a smarter planet
First, the world is becoming instrumented.
Imagine, if you can, a billion transistors for every human being. We're almost there. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in medicine and livestock.
Second, our world is becoming interconnected.
Soon, there will be two billion people on the Internet—but systems and objects can now "speak" to each other, as well. Think of a trillion connected and intelligent things, and the oceans of data they will produce.
Third, all of those instrumented and interconnected things are becoming intelligent.
They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time.
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
THIS IS ABOUT YOU
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Light ReadingYOU can connect with anyone
Anyone can follow or help you
What do you need to get started?
Will you ever have enough money, resources, power, influence to say now is the time?
“Be Disruptive, be persistent, be patient. The biggest obstacles are all human” Dr Victoria Hale, Founder of OneWorldHealth
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverses are about people
Usage of instant message, voip, social software, external blogs, public speaking, press?
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverses are about user created content
Just like a wiki, blog, flickr, mashups….
What do you do about those already?
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverses are about online persona
Just like all online systems
Select a username?
epredator potato
Reputation counts
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Internal Metaverses
Second Life behind the firewall CIO IQ Metaverse
Opensimulator.org Activeworlds Forterra +sametime
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Was Eightbar the right thing to do?
•Just get in world and start exploring
•Act as IBMers not as IBM
•Have a banner or flag to rally around (eightbar)
•Share, internally and externally, blog, flickr, youtube (eightbar.com)
•Treat every interaction and every person as important
http://www.eightbar.com
This is the spirit of Web 2.0
Web 2 is Web Do.
Has to be done with sense and responsibility balanced with personal risk and exploration
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
What has this felt like – Minor Celebrity?
•Choosing to have one known persona across all places has challenges
•Can epredator have a day off?
•Social and Work interaction mix online, but good things happen.
•Become a target.
•Honestly sharing means…. sharing the good and the bad.
•Openness becomes a way of life but can scare some people/organizations.
•You have to consider the leadership you are offering and that may not match with the organizational structure or existing politics.
•Being public and sharing in live environments relies on trusting serendipity.
•Keeping control of the ego is hard, but consuming as well as producing in web2.0 seems to be the key. Don’t just broadcast.
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Beyond Space and Time
http://www.beyondspaceandtime.org
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Real object from virtual assets
Local manufacture with 3d printers
Green Agenda?
Augmented Reality
What is next?
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
YOU can make a smarter planet
This space intentionally left blank for your idea
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Intraverses – Virtual Worlds inside the firewallBenefit from the communication boost but in private
Allow for legal, HR, Patent discussions
IP ownership not an issue
Interfacing to internal systems and services - SOA
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Chain Model of Needs
Expressiveness
Communication
Instrumentation
Retail Music Meeting
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Chain Model of Needs
Expressiveness
Communication
Instrumentation
Systems Brands Education
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
The Virtual World Guidelines
Written by the community for the community
Guidelines NOT Rules
IBM’s experience made public
Treat it as a new country
Learn and observe the customs
Connect and talk with fellow (fill in own company here)
Act with integrity
It’s the internet, so beware and be broad minded
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
You want an ROI on internal communication?
330,000 employees3 telecons a week each5 minutes dead time at the start of each call.
That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK!
You can check the maths its an average but we could be losing 9.4 years a week into dead telephone beeping time.
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
More Applications
•Simulation
•Visualisation
•Business process modelling
•Workflow optimisation
•Rehearsal and roleplay
Rehearsal Studio
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverse examples – Wimbledon
Extending the real life experience
Both Data and staffed 12 hours a day
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverse examples - Wimbledon
The same IBM messages as in Real Life
Giving the same tour as customers get
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Metaverse examples – Side effects
Understanding social networks visually through being there.
A visual circle of friends
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Services Orientated Architecture -SOA
Information as a ServiceConnect, enhance and deliver in-context information across diverse operating systems, applications and legacy systems through reusable services
Interaction and IdeasEnable people to virtually interact and collaborate for dynamic decision making
Process AutomationIntegrate and choreograph business and system activities into reusable process components
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
As a touchpoint Easiest of the considerations in process terms
Make sure the virtual world is treated as any other staffed channel
IBM business centre in Second Life – same people, same processes as IBM.com
Remember it is as much about people as providing gadgets.
Consider it a branch office or store, not an offline website.
It needs to be public and easy to get too.
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Internal Communication Common mistake is to assume that virtual worlds are
a place to escape too.
Often treated as a side project
The virtual world platform has to be integrated into the workflow of everyday business life
Treat it as you treat email systems, instant messaging, site services.
A successful enterprise virtual world is wired into the services of the enterprise.
Use as and when needed, bring info in and push info out
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Virtual Worlds as the business As a service provider or tool vendor this is business as usual
Use rigorous product development methods
Use robust middleware
Be as close to open source and open standards as possible
Use what you sell
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Visualizing what's already there
Physical Business Services
Data/Component Entities SOA view
Complete viewhttp://www.elephanteaters.org
IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation
Not all Second Life?