mheda emerging leaders conference - social media’s impact on your business: what tomorrow’s...

Introducing….

Social Media’s Impact on Your Business: What Tomorrow’s Leaders Need to Know

Mark Juelich Chairman/CEO, American Warehouse Systems, LLC.

Brian Bluff President & Co-Founder, Site-Seeker, Inc.

Emerging Leaders Conference § August 2-3, 2012 § Eaglewood Resort

What We Will Cover

n  Why should you play? n  How did we get here? n  The ride thus far n  Internet marketing – what, how, why n  Strategy n  Compelling data n  Conclusions and advice

n  Questions – Anytime!


Why Should You Play?


How did we get here?


The ride thus far.


You

r We

bsit

e

Social Media

Vertical Websites

The Ins And Outs Of Internet Marketing


Search Traffic Is Steady


Twitter Traffic - Influenced by: •  Quality of content •  Number of followers •  Tweet volume

Social Traffic Is Event Driven

LinkedIn Traffic - Influenced by: •  Number of connections •  Profile updates •  Discussions created •  Popularity of discussions (comments)


Go where the people are


Strategy


What’s in it for my company?

• Relationship Development

• Expand Network

• Communication

• Branding

• SEO

• Lead Generation


Repurpose Content: Think Once, Distribute Multiple Times


Visit Duration & Pages Per Visit - Non Bounce

n  When visitors stick o  Spend 3 to 5

minutes on your site

o  View 4 to 5 pages

n  Data from 22 B2B companies and 50,000 visits


Mobile Explosion


B2B Mobile Visits on the Increase

•  19 B2B Website •  Mostly manufacturers,

some national distributors •  Date:

•  1/20/12 – 2/19/12 •  1/20/11 – 2/19/11

•  Visits o  2012: 42,594 o  2011: 42,913

138% increase in mobile traffic from 2011 to 2012 across all sites


B2B Mobile Visitors…

Visit 0.85 less pages Spend 29

seconds less

bounce at a 8% higher rate


Strategy


Conversion and Last Click Attribution

Old rule of thumb: It takes seven touches to close a deal New rule of thumb: people don’t buy/contact of the first visit

Latent conversion causes bad decisions

Multi-Channel Funnels


Conversion Rates Should Be Understood

How many contact us page visitors advanced in the sales process? •  Click to get (29%)

o  73 phone number o  51 address

•  40 Sent an email (9.25%) o  Is this good? o  What is your conversion

rate? Two questions •  When bidding what are your

chances of closing the deal? •  What are the chances a visitors

they will become a lead?


When Do People Interact With Your Content

In this small sample: •  16% more traffic on Saturday •  Peak hours – 8a to 9p Peak


GOL: Keep visitors on your site, reading content and viewing pages

Create

Share

Get Found

Engage

Measure Test

Adjust

Conclusion: Ideal Internet Marketing Program


Conclusion

Social + Search = Growth


Conclusion

If done right you will get a 10x ROI


Conclusion

The value of great content has never been lower, the importance has never been higher.


Conclusion: Leading your company toward a successful future

High Low

New Ideas

Power to Implement Low High

Old

Young

Fight to get here! • Read • Try • Falter • Succeed • Repeat…


Plan For Success

•  Vision: What does it look like when we are successful?

•  Key Metrics: What can we measure to tell us we are successful?

•  Strategies: How will we achieve these metrics?

•  Actions: Who will do what when?


This is your marketing staff !!…but today needs these skills… !!! Hire not !

Site-Seeker, Inc. © 2011

Building Your Team


Conclusion: Listen, Share and Provide Value

10% Push 90% Pull


Questions?? Thank You!

Brian Bluff President & CO-Founder Site-Seeker, Inc.

(315)732-9281, 11 [email protected] Twitter: @brianbluff

Mark Juelich Chairman/CEO American Warehouse Systems, LLC.

(763)315-9200 [email protected] Twitter: @MarkJuelich

mheda emerging leaders conference - social media’s impact on your business: what tomorrow’s...

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