mice industry

Download Mice Industry

Post on 05-Jan-2016




0 download

Embed Size (px)


Mice Industry. . Why MICE Industry?. The promising future of MICE industry High-growth rate, high additional value, and high effectiveness in creativity Dramatic increase in output value, job opportunities, and interaction between industries - PowerPoint PPT Presentation


  • Mice Industry

  • Why MICE Industry?The promising future of MICE industryHigh-growth rate, high additional value, and high effectiveness in creativityDramatic increase in output value, job opportunities, and interaction between industries Excellent human resources, excellent technique, and excellent efficiencyMICE industry is a good way to promote a city

  • The Benefits of MICE IndustryAccording to UFI (The Global Association of the Exhibition):

    The investment of MICE industry per dollar can generate a profit of 8 ~10 dollars from the revenue of other industries.

    Its great effect on other industries EX: computer exhibition

  • Global MICE Industry

    According to UIA ( Union of International Association) : In 2004; the biggest market was in Europe--56.8% ; second place was Asia--14.9%, and third place was U.S--13.9%. 60 % of international conferences were held in Europe, and 18% in Asia. The total output value was about 150 billion U.S dollars. 57.5 % of international exhibitions were held in Europe, and 21.2% in Asia. The total output value was about 760 billion U.S dollars. Growth rate of MICE industry in Asia is twice that of Europe

  • MICE Industry in AsiaKorea, Macao : Casino

    Singapore : Integrated city mode (exhibition hall, conference center, and tourist hotels, latest construction in casino business)

    Thailand : Combined recreation mode

  • The MICE Industry in TaiwanThe scale of the market is smallConventional industries are off-shoringMainland China constitutes menace to Taiwans IT Industry

    Lack of global version

    Hardware and software facilities are outdated

    Lack of an objective and authoritative government agency supra-ministerial jurisdiction

    Limited experience in organizing for mega events

  • Industrial ContextManufacturing Industry Service Industry

    Export Trade Import Trade

    Manufacture Research and Development

  • The Prospect of MICE IndustryPromote the synergy of the whole industryExpand the scale of MICEAdopt the Blue Ocean strategy Integrate government resourcesProvisions to encourage buyers Combination of culture, tourism and Mice togetherRegional design of the venue

  • The Role of TAITRATaiwan External Trade Development Council In Taiwan, this is the only NBA team in MICE industry.

    Critics say TAITRA should:Be a consultant, a coordinator, not a competitor.Share resources with other private enterprisesConstruct a new and creative MICE environment

  • The Role of Taiwan Government2009 is a year of MICE expansion Critics suggest: combine governmental resources and private enterprises to make Taiwan a potential player in MICE industry.Create more rational distribution of resourcesAvoid holding similar exhibitions in the same timeReduce the limitation of subvention and rewards

  • Nangang Exhibition Halls Current Situation and FutureLisa

  • Featureexport-oriented exhibition center, platform for large-scaled trade show of domestic market, channel for import trade show 60,000 square meters of show space; 6 exhibition halls, 2,467 booths, and 8 VIP roomsOther facilities: public areas, function rooms, shops, restaurants and public art designPublic art designTaipei Grand Hyatt restaurants

  • Rates of development2005 March~ Construction2008 March Opening2008~2009 Development (24% utility rate)2010~2011 Expansion (31% utility rate)2012~2017 Stable growth (Over 45% utility rate)

  • Recent Trade shows 2008-Taipei International Cycle Show (2008)2009-Taipei International Machine Tool Show TIMTOS 2009 (2009 2008 Taipei International Cycle Show2009 Taipei International Machine Tool Show

  • Developing opportunities and threats

  • Exhibition in Germany Economic contribution Promote the service industry

    Promotion of trade itself Placing orders through exhibitions Companies that rely on exhibition Ex : the Berlin aviation exhibition long-distance transportation

  • Promote the City Image Benefit the local tourist industry Helpful in creating city image Exhibition companies can gain fame

    Germany is the kingdom of exhibition Having ten indoor exhibition centers with more that 10 million square meters in space Being the platform for 200 thousand exhibitors Over ten thousand conferences per year

  • Secret to Germanys success56000 enterprises participate in exhibitionscentrally locatedreputation of manufacturing industry in Germany

    Future trends in exhibition The exhibition industry is concentratingCompetition for foreign exhibition market and clients is keen

  • Provide attentive service and advice for exhibitors Cooperation between exhibition companies Environmental protection oriented

  • Chinas lesson from GermanyCredit is the point in MICE-cityCity image connected to its noted exposition (Hannover Messe, Bauma, etc)

  • Ways to creditGovernment - Establish system for accreditation to both organizer & attendee eg. Themed EXPO.Organizer - Assessment of attending fair for manufacturers eg. Systematic consultation