michael k. rasmussen, velux: værdien af design i global virksomhed

7.01.2016 Design Value?/DDC/MiR

Design Value? Exploring Design Impact: Hvordan skaber design værdi? 7. Januar 2016 Dansk Design Center, Fæstningens Materialgård Michael K. Rasmussen, VELUX A/S

CULTIVATE ⁄ A SIMPLE IDEA

2 VELUX GROUP PRESENTATION

 Company facts  The VELUX Group is owned by the VKR Holding A/S, a limited company wholly owned by the foundations and family.

 The VELUX Group’s financial results are incorporated into VKR Holding’s consolidated accounts.

17  Sales companies around the world 40  Production sites

in nine countries 9,500  Employees  globally

2.2bn

 2014 Numbers

(EUR)

 VKR Holding  revenue

178.8m

 VKR Holding  net profit

BRING ⁄ LIGHT TO LIFE

 What we make 3 VELUX GROUP PRESENTATION


 What we sell 4 VELUX GROUP PRESENTATION


 What our customers buy 5 VELUX GROUP PRESENTATION


 A healthy home is considered of primary importance for healthy living. 6 VELUX GROUP PRESENTATION

90% see it as ‘of above average importance’ to let fresh air into their homes.

86% Europeans see it as ‘of above average importance’ to have plenty of daylight in their homes.


= (products+people+processes)communication


PURPOSE

9

A process of conscious orchestration of value creation for your customers with

the intend to run a healthy business DESIGN


A process of conscious orchestration of value creation for your customers with

the intend to run a healthy business

10

DESIGN


Customer Interaction

Organisational

Behaviour

Products and Services

Citizenship

Image How we are perceived

Vision Where we are going

Core Values

Who we are

Model Company Objective

Where we come from

Identity What we deliver and how

11

DESIGN ⁄ PRODUCTS AND SERVICES

 Our products are developed to improve indoor environments by taking full advantage of natural light and fresh air. 12 VELUX GROUP PRESENTATION


 The VELUX product programme ranges from complete skylight systems to roof windows, sun tunnels, blinds and shutters as well as home-automation systems.

Sun tunnels

VELUX Modular skylights

VELUX blinds and shutters

Roof windows

Smart ventilation

Windows for the flat roof

VELUX GROUP PRESENTATION 13


 With product features that are second-to-none, you’ll enjoy the ideal combination of lots of daylight, fresh air and a clear view – creating the perfect environment for your home.

Pivot

Handle bar

Cleaning position

Intelligent products

Ventilation bar

Thermo Technology™


DESIGN ⁄ CITIZENSHIP

 Since 1965 we have conducted  our business based on the  Model Company Objective

 “It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner.

 By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies.

 A Model Company makes a profit, which can also finance growth and maintain financial independence.” 15 VELUX GROUP PRESENTATION

BUILD ⁄ RESPONSIBILITY

 Sustainable Living in Buildings

 Our commitment to planet and people Reduce CO2 levels to minimise global warming.

 We engage with key stakeholders to Reduce health costs & risks.

 Lower energy consumption Improve environment.

 Deliver products and solutions made to  Add value, lower costs.  Increase comfort and productivity.

 Optimise human health and well-being and minimise environmental impact  Better living environments with daylight and fresh air. 16 VELUX GROUP PRESENTATION

Healthy Home

STRIVE ⁄ FOR THE BEST

 The Model Home 2020 programme has shown that it is possible  to build sustainable buildings for the future – today.

Home for Life (DK)

Licht Aktiv Haus (D)

Green Lighthouse (DK)

Maison Air et Lumière (F)

Sunlighthouse (A)

Carbon Light Homes (GB)


STRIVE ⁄ FOR THE BEST

 A decade of full-scale experiments


01 Torzhkovskaya Street St Petersburg, Russia

02 Soltag Copenhagen,Denmark

03 Átika Bilbao, Spain

04 VELUXlab Milan, Italy

05 VELUX House, COP15 La Rochelle, France

06 Home for Life Aarhus, Denmark

07 Green Lighthouse Copenhagen, Denmark

08 Sunlighthouse Vienna, Austria

09 LichtAktiv Haus Hamburg, Germany

10 Maison Air et Lumière Paris, France

11 CarbonLight Homes Kettering, UK

12 Osram Culture Centre Copenhagen, Denmark

13 Guldberg School Copenhagen, Denmark

14 Albertslund Solar Prism Albertslund, Denmark

15 Russian Active House Moscow, Russia

16 Solhuset Hoersholm, Denmark

17 ISOBO Aktiv Stavanger, Norway

18 Future Active House Trondheim, Norway

19 Smith Residence St. Louis, USA

20 De Poorters Montfoort, the Netherlands

21 Healthy Home townhouses Stjoerdal, Norway

22 Great Gulf Active House Toronto, Canada

23 Langebjerg School Fredensborg, Denmark

24 Green Solutions House Roenne, Denmark

25 Active House Rome, Italy

26 RenovActive House Brussels, Belgium

26 projects and counting…

01

03

04 05

08

09

10

11

15

17

19

18

20

21

22 25

26

02, 06, 07, 12, 13, 14, 16, 23, 24

SET ⁄ THE STANDARD



Design Value?

40%

50%

60%

70%

80%

90%

100%

110%

120%

130%

2007 2008 2009 2010 2011 2012

Global 500

S&P 500

Since 2007 the stock market performance of the world’s most valuable brands ‘Global 500’ has outperformed the S&P 500 by a

factor of 22%


High volume Low margin

High margin Low volume

Design Value?

COST LEADERSHIP

DIF

FER

ENTI

ATI

ON

Opportunities for

è  achieving customer preference

è  charging better prices

è  winning bigger market shares

è  earning higher customer loyalty

è  increasing stability of your business

è  supernormal profits


Contact info: Michael K. Rasmussen VELUX A/S [email protected]

michael k. rasmussen, velux: værdien af design i global virksomhed

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