for a virtual good?

Secrets of Success for Virtual Goods

Largest 25 Social Games By DAU

1

2

3

4

FarmVille

FrontierVille

Texas HoldEm Poker

Mafia Wars

5

6

7

8

Bejeweled Blitz

Café World

Treasure Isle

Millionaire City

9

10

11

12

Pet Society

Restaurant City

MindJolt Games

Happy Aquarium

13

14

15

16

PetVille

開心水族箱開心水族箱開心水族箱開心水族箱 Happy Fish Bowl

GSN Games

Car Town

17

18

19

20

開心農場開心農場開心農場開心農場 Happy Harvest

Family Feud

Ninja Saga

Baking Life

21

22

23

24

FishVille

Bubble Island

Nightclub City

Fashion World

25 Mall Town

Zynga

Zynga

Zynga

Zynga

PopCap

Zynga

Zynga

Digital Chocolate

Electronic Arts

Electronic Arts

MindJolt

CrowdStar

Zynga

Happy Elements

GSN

Cie Games

Elex

iWin

Ninja Saga

ZipZapPlay

Zynga

wooga

Booyah

Metrogames

50 Cubes

16,791,088

6,998,687

6,132,905

4,795,514

4,602,039

4,254,062

3,361,749

2,502,808

2,201,646

2,132,275

1,864,037

1,781,983

1,575,784

1,376,957

1,348,028

1,280,323

1.222,902

1.169,645

1,066,013

1.039,382

1.007.741

979,801

966,404

964.289

925,649

# Game Developer DAU

23%

10%

8%

7%

6%

6%

5%

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

Secrets of Success

10. Daily Bonuses

Daily Bonus FishVille

Consecutive CaféWorld

Daily Spin Bejeweled Blitz

Daily Spin Bejeweled Blitz

Daily Active Users

Daily SpinJuly 2010

2009 2010

500,000

4,500,000

3,500,000

2,500,000

1,500,000

+60%

9. Cuteness

Free PetVille

Sell FarmVille - Treasure Isle

Viral Happy Island

Unlock Bubble Popp 2

8. Appointments

Harvesting Happy Farm

Timed Reward Caesar City

Renting Millionaire City

7. Boosts

Boosts Bejeweled Blitz

6. Energy

Energy Mob Wars

Energy Various Games

Energy Island Escape

5. Achievements & Quests

2

Achievements Mafia Wars

2

Stickiness Mafia Wars

First Cuba Loot OfferingsJuly 2009 (� 30%)

Achievements launchedApril 2009 (23% � 25%)

Ribbons FarmVille

2

Stickiness FarmVille

Ribbons August 2009

37%

DAU/MAU

2

Cross-App Quest FrontierVille

4. Neighbor Interactions

Friend Visits FrontierVille

Gifting FarmVille

3. Crew

Hiring Friends Baking Life

Crew Mechanic Mafia Wars

2. Crafting

Horse Stable FarmVille

Horse Stable

+20%

Horse Stable FarmVille

Daily Active Users

1. Limited Offers

Special Payment Offer Poker

Limited Offers FarmVille

Secrets of Secrets of SuccessSuccess

1.1. Limited OffersLimited Offers

2.2.CraftingCrafting

3.3.CrewCrew

4.4.Neighbor InteractionsNeighbor Interactions

5.5.AchievementsAchievements

6.6.EnergyEnergy

7.7.BoostsBoosts

8.8.AppointmentsAppointments

9.9.CutenessCuteness

10.10.Daily BonusDaily Bonus

Top 10Top 10

About The Author

Michael Kalkowski is Co-Founder andCreative Director of GameDuell and respon-sible for the company`s games, websites,social media, player community, and userexperience.He has designed and produced more than 50games and a passion for creating highlyeffective systems.Michael (37) is a serial entrepreneur who alsoco-founded the consumer portal dooyoo.comin 1999. Previously, he worked as an inter-national consultant for product and online-marketing. He holds a degree from theadvertising academy, a Masters degree inmarketing and consumer psychology from theUniversity of Cologne, and an MBA fromEastern Illinois University (USA).

Contact: michael.kalkowski@gameduell.com

GameDuell is one of the best monetizing, aswell as one of the largest social gamescommunities in the world. In the last 7 yearsthey developed and optimized over 50 socialgames and many engagement enhancingfeatures.

• Founded: 2003

• Customers: More than 20m registered

• Games: 50+ games developed in-house

• Team: 170+ employees and contractors

• Funding: $19m venture capital from Burda Digital Ventures, Holtzbrinck Ventures, and Wellington Partners

• Marketing: 1000+ partner portals and sites

• Revenues: Transaction, subscription, sponsoring, virtual goods

• International: Available in 7 languages

• Website: enjoy at www.gameduell.com