microeconomics 7/e · 2015-05-13 · statistics appear throughout the text. y contents. ch 1...
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作者:Bradley R. Schiller, American University Cynthia Hill
適用課程:經濟學原理
年份:2014 規格:378頁 /彩色 /平裝 定價:1000元
ISBN-13:9780071314763 ISBN-10:0071314768
教學配件: 教學資源光碟(PowerPoint /教師手冊 /
題庫 /習題解答)
ESSENTIALS OF ECONOMICS 9/e
Schiller’s Essentials of Economics is the market leader for the one-semester survey course, praised for its strong policy focus and core
theme of seeking the best possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. The 9th edition is benefitted by SmartBook, the first adaptive reading experience designed to engage students with the content in an active and dynamic way, as opposed to the passive and linear reading experience they are used to. As a result, students are more likely to master and retain important concepts in the survey course.
y ContentsPART I: BASICSCh 1 The Challenge of
EconomicsCh 2 The U.S. EconomyCh 3 Supply and DemandPART II: MICROECONOMICSCh 4 Consumer DemandCh 5 Supply DecisionsCh 6 CompetitionCh 7 MonopolyCh 8 The Labor MarketCh 9 Government Intervention
PART III: MACROECONOMICCh 10 The Business CycleCh 11 Aggregate Supply and
DemandCh 12 Fiscal PolicyCh 13 Money and BanksCh 14 Monetary PolicyCh 15 Economic GrowthCh 16 Theory and RealityPART IV: INTERNATIONALCh 17 International Trade
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管理
行銷
財務
會計
經濟
統計.決策
資訊.生產
餐旅.法政
作者:Jeffrey M. Perloff, University of California, Berkeley
適用課程:個體經濟學
年份:2015 規格:816頁 /彩色 /平裝 定價:1320元
ISBN-13:9781292056531 ISBN-10:1292056533
教學配件: 教學資源光碟(PowerPoint /教師手冊 /
題庫)
MICROECONOMICS 7/e
y Features1. Balanced Coverage of both Traditional and Modern Theories: Core
microeconomic theoriesconsumer theory, theory of the firm, and perfect competitionare covered thoroughly in the first half of the book, followed by a fully uptodate, authoritative treatment of modern theoriessuch as game theory, strategies, uncertainty, and moral hazard.
2. Realworld Examples and Applications: Hundreds of examples and applications use real people, real companies, and real data to illustrate microeconomic theory. Providing valuable practical perspective, abundant examples and applications showcase the versatility of modern microeconomics.
3. Keep Your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text.
y ContentsCh 1 IntroductionCh 2 Supply and DemandCh 3 Applying the Supply and
Demand ModelCh 4 Consumer ChoiceCh 5 Applying Consumer TheoryCh 6 Firms and ProductionCh 7 CostsCh 8 Competitive Firms sand
MarketsCh 9 Applying the Competitive
ModelCh 10 General Equilibrium and
Economic Welfare
Ch 11 MonopolyCh 12 Pricing and AdvertisingCh 13 Oligopoly and Monopolistic
CompetitionCh 14 Game TheoryCh 15 Factor MarketsCh 16 Interest rates, Investments,
and Capital MarketsCh 17 UncertaintyCh 18 Externalities, OpenAccess,
and Public GoodsCh 19 Asymmetric InformationCh 20 Contracts and Moral Hazards
即將出版
Jeffrey M. Perloff
MICROECONOMICS 7/e
作者:George J. Borjas, Harvard University
適用課程:勞動經濟學
年份:2016 規格:569頁 /雙色 /平裝
ISBN-13:9781259252365 ISBN-10:1259252361
教學配件: 教學資源光碟(PowerPoint /習題解答)
LABOR ECONOMICS 7/e
Labor Economics, seventh edition by George J. Borjas provides a modern introduction to labor economics, emphasizing both theory and empirical
evidence. The book uses many examples drawn from state-of-the-art studies in labor economics literature. The author introduces, through examples, methodological techniques that are commonly used in labor economics to empirically test various aspects of the theory.
y Features1. Approach: Labor Economics is surveyed with an emphasis on both
theory and facts. This approach relies more on “the economic way of thinking” than other texts.
2. Concise and Flexible: This edition remains much shorter than competing labor economics textbooks. The book contains an introductory chapter, plus 11 substantive chapters. The book continues to have each chapter serve as the basis for about a week’s worth of lectures in a typical undergraduate semester course.
y ContentsCh 1 Introduction to Labor
EconomicsCh 2 Labor SupplyCh 3 Labor DemandCh 4 Labor Market EquilibriumCh 5 Compensating Wage
DifferentialsCh 6 Human Capital
Ch 7 The Wage StructureCh 8 Labor MobilityCh 9 Labor Market
DiscriminationCh 10 Labor UnionsCh 11 Incentive PayCh 12 Unemployment
即將出版
行銷
財務
會計
經濟
統計.決策
資訊.生產
餐旅.法政
管理
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MODERN LABOR ECONOMICSTheory and Public Policy 12/e
y Features1. Eight new Boxed Examples in the Twelfth Edition address engaging topics
such as the “Big Mac” real-wage index, how housing subsidies affect labor supply, the effects of linguistics on personal discount rates, and the effects of race on called strikes in baseball.
2. An expanded treatment of the labor-market effects of immigration in Chapter 10 ties into the growing debate on unauthorized immigration, one of today’s hot-button issues. The chapter now includes analysis of the elasticity of the labor demand curve and the economic effects of low-skilled immigration on higher-skilled workers.
3. An enhanced discussion of human capital investments in Chapter 9 offers a more detailed analysis of how “behavioral skills,” psychic costs of learning, and personal discount rates affect the returns to education. These issues are highly relevant to students as they look ahead to their future careers.
y ContentsCh 1 IntroductionCh 2 Overview of the Labor MarketCh 3 The Demand for LaborCh 4 Labor Demand ElasticitiesCh 5 Frictions in the Labor MarketCh 6 Supply of Labor to the
Economy: The Decision to Work
Ch 7 Labor Supply: Household Production, the Family, and the Life Cycle
Ch 8 Compensating Wage Differentials and Labor Markets
Ch 9 Investments in Human Capital: Education and Training
Ch 10 Worker Mobility: Migration, Immigration, and Turnover
Ch 11 Pay and Productivity: Wage Determination Within the Firm
Ch 12 Gender, Race, and Ethnicity in the Labor Market
Ch 13 Unions and the Labor MarketCh 14 UnemploymentCh 15 Inequality in EarningsCh 16 The Labor-Market Effects
of International Trade and Production Sharing
作者:Ronald G. Ehrenberg, Cornell University Robert S. Smith, Cornell University
適用課程:勞動經濟學
年份:2015 規格:683頁 /雙色 /平裝 定價:1350元
ISBN-13:9781292060477 ISBN-10:1292060476
教學配件: 教學資源光碟(PowerPoint /教師手冊 /
題庫)
2015華泰文化圖書目錄 www.hwatai.com.tw
行銷
財務
會計
經濟
統計.決策
資訊.生產
餐旅.法政
管理
51
y本書特色一、 本書承襲蔡緣老師章節架構,對國際貿易的基本
概念、貿易流程、交易過程中有關的商業觀念、
貿易單據製作以及實務操作上應注意之事項等作
深入淺出之介紹。
二、 作者對本書所討論之內容,列舉連貫性案例加以
解說,並輔以圖形、表單範例,幫助研習者更容
易了解貿易實務之內涵,並掌握不同交易階段之
間的關聯性。
三、 配合貿易環境之變遷,將常見之最新貿易作業
規則,如 Incoterms 2010、UCP 600、eUCP 1.1、
ISBP 745、URC 522 等融入各相關章節中作闡述,
盼能提供研習者更大之助益。
yy 目錄
第 1 章 緒論第 2 章 國際貿易準備過程第 3 章 國際貿易處理程序第 4 章 貿易條件第 5 章 其他貿易條件之使用第 6 章 基本交易條件第 7 章 一般交易條件第 8 章 進出口價格之計算第 9 章 詢價第10章 報價第11章 承諾報價與契約之成立第12章 國際貿易契約第13章 進出口簽證第14章 信用狀之概念第15章 信用狀實務第16章 國際運輸實務第17章 運送單據第18章 國際貿易保險實務第19章 進出口檢驗第20章 發票之種類與特性第21章 貨運單據第22章 國際匯票第23章 出口押匯與信用狀買斷第24章 出口託收第25章 進口結匯第26章 貨物進出口通關第27章 貿易糾紛與索賠第28章 國際商務仲裁
作者:蔡緣 僑光科技大學國際貿易運籌系副教授 劉淑琴 僑光科技大學國際貿易運籌系副教授 翁正忞 僑光科技大學國際貿易運籌系副教授
適用課程:國際貿易實務
年份:2016 規格:雙色 /平裝
教學配件:PowerPoint
2015華泰文化圖書目錄 www.hwatai.com.tw
貿易融資兼論信用狀業務: 圖解 UCP600 & eUCP 十六版
年份:2016 規格:雙色 /平裝
作者:蔡緣、劉淑琴、翁正忞
即將出版
即將出版
國際貿易實務 三十一版
作者:Michael P. Todaro, New York University Stephen C. Smith, George Washington University
適用課程:經濟發展
年份:2015 規格:888頁 /雙色 /平裝 定價:1240元
ISBN-13:9781292002972 ISBN-10:1292002972
教學配件: 教學資源光碟(PowerPoint /教師手冊)
MONEY, BANKING AND FINANCIAL MARKETS 4/e
y ContentsPART I: MONEY AND THE FINANCIAL
SYSTEMCh 1 An Introduction to Money and
the Financial SystemCh 2 Money and the Payments
SystemCh 3 Financial Instruments,
Financial Markets, and Financial Institutions
PART II: INTEREST RATES, FINANCIAL INSTRUMENTS, AND FINANCIAL MARKETS
Ch 4 Future Value, Present Value, and Interest Rates
Ch 5 Understanding RiskCh 6 Bonds, Bond Prices, and the
Determination of Interest Rates
Ch 7 The Risk and Term Structure of Interest Rates
Ch 8 Stocks, Stock Markets, and Market Efficiency
Ch 9 Derivatives: Futures, Options, and Swaps
Ch 10 Foreign ExchangePART III: FINANCIAL INSTITUTIONSCh 11 The Economics of Financial
IntermediationCh 12 Depository Institutions: Banks
and Bank ManagementCh 13 Financial Industry Structure
Ch 14 Regulating the Financial System
PART IV: CENTRAL BANKS, MONETARY POLICY, AND FINANCIAL STABILITY
Ch 15 Central Banks in the World Today
Ch 16 The Structure of Central Banks: The Federal Reserve and the European Central Bank
Ch 17 The Central Bank Balance Sheet and the Money Supply Process
Ch 18 Monetary Policy: Stabilizing the Domestic Economy
Ch 19 Exchange Rate Policy and the Central Bank
PART V: MODERN MONETARY ECONOMICS
Ch 20 Money Growth, Money Demand, and Monetary Policy
Ch 21 Output, Inflation, and Monetary Policy
Ch 22 Understanding Business Cycle Fluctuations
Ch 23 Modern Monetary Policy and the Challenges Facing Central Bankers
ECONOMIC DEVELOPMENT 12/e
y ContentsPART I: PRINCIPLES AND
CONCEPTSCh 1 Introducing Economic
Development: A Global Perspective
Ch 2 Comparative Economic Development
Ch 3 Classic Theories of Economic Growth and Development
Ch 4 Contemporary Models of Development and Underdevelopment
PART II: PROBLEMS AND POLICIES: DOMESTIC
Ch 5 Poverty, Inequality, and Development
Ch 6 Population Growth and Economic Development: Causes, Consequences, and Controversies
Ch 7 Urbanisation and Rural-Urban Migration: Theory and Policy
Ch 8 Human Capital: Education and Health in Economic Development
Ch 9 Agricultural Transformation and Rural Development
Ch 10 The Environment and Development
Ch 11 Development Policymaking and the Roles of Market, State, and Civil Society
PART III: PROBLEMS AND POLICIES: INTERNATIONAL AND MACRO
Ch 12 International Trade Theory and Development Strategy
Ch 13 Balance of Payments, Debt, Financial Crises, and Stabilization Policies
Ch 14 Foreign Finance, Investment, Aid and Conflict: Controversies and Opportunities
Ch 15 Finance and Fiscal Policy for Development
作者:Stephen Cecchetti, Brandeis International Business School
Kermit Schoenholtz, New York University’s Leonard N. Stern School of Business
適用課程:貨幣銀行學
年份:2015 規格:674頁 /彩色 /平裝 定價:1240元
ISBN-13:9789814575164 ISBN-10:981457516X
教學配件: 教學資源光碟(PowerPoint /教師手冊 /
題庫 /習題解答)
行銷
財務
會計
經濟
統計.決策
資訊.生產
餐旅.法政
管理
532015華泰文化圖書目錄 www.hwatai.com.tw
Michael P. TodaroStephen C. Smith
ECONOMIC DEVELOPMENT 12/e
即將出版
作者:Avinash K. Dixit, New York University Susan Skeath, Wellesley College David H. Reiley, Jr., Google
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管理
行銷
財務
會計
經濟
統計.決策
資訊.生產
餐旅.法政
賽局與策略管理個案分析 初版
這本書有兩個主軸,一是賽局基礎理論介紹;二是以賽局為工
具,將賽局應用於不同領域以及策略管理個案分析。在策略
管理領域,這是一種新的嘗試,希望讀者除了傳統類似 Porter五力分析等工具外,亦可利用賽局來思考。為了讓更多人可以學到
賽局的應用,本書是以簡單的數學,結合較嚴謹的邏輯分析而成。
因此,即使無精深數理訓練的人,也可以將賽局學得揮灑自如,
應用於工作或是日常生活當中。
yy 目錄
第 1 章 賽局簡介 第 2 章 完全訊息靜態賽局 第 3 章 完全訊息動態賽局 第 4 章 不完全訊息賽局第 5 章 平面電視競爭策略 第 6 章 玉井芒果農場
第 7 章 IC晶片製造廠商面對製程技術創新的競爭策略
第 8 章 合作賽局 (Cooperative Game)
第 9 章 網路經濟學
適用課程:賽局理論
年份:2015 規格:231頁 /單色 /平裝 定價:450元
ISBN-13:9789576099731 ISBN-10:9576099731
作者:張順教 台灣科技大學企業管理系教授
適用課程:賽局理論
年份:2015 規格:732頁 /雙色 /平裝 定價:1280元
ISBN-13:9780393920758 ISBN-10:0393920755
教學配件: 教學資源光碟(PowerPoint /教師手冊 /
題庫)
PART I: INTRODUCTION AND GENERAL PRINCIPLES
Ch 1 Basic Ideas and ExamplesCh 2 How to Think about Strategic
GamesPART II: CONCEPTS AND
TECHNIQUESCh 3 Games with Sequential
Moves Ch 4 Simultaneous-Move Games
with Pure StrategiesCh 5 Simultaneous-Move Games
with Pure Strategies, IICh 6 Combining Sequential and
Simultaneous MovesCh 7 Simultaneous-Move Games
with Mixed StrategiesPART III: SOME BROAD CLASSES OF
GAMES AND STRATEGIES
Ch 8 Uncertainty and InformationCh 9 Strategic MovesCh 10 The Prisoner’s Dilemma and
Repeated GamesCh 11 Collective-Action GamesCh 12 Evolutionary Games PART IV: APPLICATIONS TO
SPECIFIC STRATEGIC SITUATIONS
Ch 13 Mechanism DesignCh 14 Brinkmanship: The Cuban
Missile CrisisCh 15 Strategy and VotingCh 16 Bidding Strategy and Auction
DesignCh 17 Bargaining
GAMES OF STRATEGY 4/e
y Features1. New material on Behavioral and Experimental Economics and carefully
revised chapters keep students in the know.2. Increased number of end-of-chapter exercises – solved and unsolved.3. Lively and relevant examples and cases raise student interest.
y Contents