mid sem presentation
TRANSCRIPT
MOVING FROM CONCEPT TO CUSTOMER :
INBOUND MARKETING
Presented by
Hemantha Chowdary 2013A3PS359H
WHAT IS MARKETING ?Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. MARKETING
Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. Marketing shows how to reach to the Customers and build long lasting relationship
Strategy :- PULL
SALES
Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction.It's simply the ability to meet a need at the right time. Strategy :- PUSH
Inbound Marketing has beenproven to be the one with less spend and more ROI
Out of over
131
Marketing Strategies available
WHAT IS
INBOUND MARKETING ?
“ Inbound Marketing is marketing focused on getting found by customers.”
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
WHY INBOUND MARKETING ?
Because , the old marketing playbook is BROKEN. Due to digital revolution
86 % viewers skip ads
91 % unsubscribe emails
44 % of direct mail is never opened
200 Million on the Do Not Call list
COMPONENTS OF INBOUND MARKETING
KEY COMPONENTS OF INBOUND
➜ Content - Content creation is the core of any Inbound Marketing campaign. It is the in-formation or tool that attracts potential customers to your site or your business.
➜ Search Engine Optimization - It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
➜ Social Media - When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.
MAJOR THEMES IN INBOUND
Content Creation + Distribution
Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.
Lifecycle Marketing
Promoters don’t just materialize out of thin air: they start off as strangers, visitors, customers.
Personalization
Tailor your content to the wants and needs of the people who are viewing it. Give message to specific needs.
Multi-Channel
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.
Integration
Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.
THE PROCESS IS EASY
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions.
Source – Hubspot.com
BIG CONCEPT
➜ The Inbound way is all about providing remarkable content to our users,
whether they be visitors, leads, or existing customers.
SOCIAL PUBLISHING
allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time. milk and
THE FIRST STEP – CREATING CONTENT
BLOGGING
Is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
➜ Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
WHAT I HAVE BEEN DOING ?
1. Searching for questions for which the answer/solution is the product.
2. Managing the Content and Social Media Calendar3. Putting a human face to the brand on Social Media
platforms like – Facebook , Twitter , Quora , Reddit etc.
4. Preparing content for Daily blog and publishing on the website
5. Doing Competitive Analysis of Keywords and Backlinks6. Design and form creation for a regular Newsletter7. Creating a Drip Campaign for the E – mail database
available8. And more in the coming days………
FEW OUTCOMES OF THE WORK DONE
267BACKLINKS
KEY RULE FOR ANY TYPE OF MARKETING
We have all heard the old saying, “The customer is always right.” Some marketers write off this concept, but that’s the worst possible thing to do. The marketer must strive to exceed the expectations of their audience at all times.
Thanks! Any questions?
CREDITS
Special thanks to
Mr. SaiKiran GVR (Head of Inbound Marketing)
Mr. Ashok Varma (Founder and CEO)
And all the people who made awesome resources available for free.
And the whole staff at