mídias sociais manual básico
DESCRIPTION
Apresentação para uma palestra na Semana da Comunicação 2013, feita no UNILESTE em Coronel Fabriciano - MGTRANSCRIPT
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Ferramentas criadas por pessoas, utilizando tecnologia
e plataformas sociais.
Grupo de pessoas que tem algum nível de relação ou
interesse mútuo.
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Um Reflexo da
Era Digital
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CONHECIMENTO COMPARTILHADO
UM “JORNALISTA” POR GADGET
REVOLUÇÃO DE SOFÁ
ERA DO NARCISISMO - Você é o que você curte -
INTELIGÊNCIA EM REDE
(TRABALHAR, VIVER, APRENDER,INOVAR)
ESPELHO DO MUNDO REAL
BOCA A BOCA ONLINE
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1– O NEGÓCIO MAIS SOCIAL – Muito além do marketing
2– ENTRETENIMENTO PATROCINADO – Marcas além dos produtos
3– O CONTEÚDO SOCIAL, LOCAL E MÓVEL
4– MARCAS MAIS TRANSPARENTES – Ou quase
5– ECONOMIA DA EXPECTATIVA – Os presumers e custowners
6– SAC 2.0 E DATA MINING
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