Rethinking Mobile Games Publishing for Small & Lean

Teams

ICH BIN MIIKKA!

• 10+ years of XP• Certified Non-

Asshole• From Finland!• Senior Producer

GOODIES OF 2016

OVERVIEW

• Disclaimer & The Case• Expectations• Reality• Lemons > lemonade• Regrets• Learnings• Q&A

DISCLAIMERS

• The Case• Superweapon• Dawn of Steel

• Tiger Team

What‘s a „Small Team“?

Superweapon• Location: L.A• Size 7• Milestone sprints• Tasks > Asana

Brainz• Location: Bogota• Size 30+• 1 week sprints• User Stories > Jira

KeenFlare• Location: Frankfurt• Size 20+• Milestone sprints• Post-it!

Limbic• San Francisco• Size 9+• 2 weeks sprints• User Stories > Jira

Emerald City Games• Vancouver• Size 18+• 1 weeks sprints• Tasks > Asana

Subatomic• Boston• Size 25+• Milestone sprints• User Stories > Jira

TBA Studio• Classified• Size 6• Classified• Classified

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EXPECTATIONS

• Developer Thoughts?• Publisher Thoughts?

REALITY, SOFT LAUNCHED

• Developer wakes up• Publisher wakes up• The Problem

LEMONS INTO RADLER!

• Tiger Team FTW• Android• Windows• Features

• Submission Manager'less

REGRETS, I HAS SOME

• Wish we had not • Pushed to Soft Launch too early • Waited too long with the Tiger Team

• Wish we had• Kept the original publishing team• Free exchange of know-how

LEARNINGS – PUBLISHER

• Tiger Teams aka Crazy Ass Plan-C• Value in platform• Chemistry is key• Build teams not games• Don't rush to Soft Launch• Don't try to change them• Be a Frequent Visitor• Get them a room!• THANKS!

THANKS & QUESTIONS