How  Military.com  Can  Make  Recruiting  More    

Effective  and  Efficient  

Recruiting  and  training  are  major  investments  

 $25,000    

 $50,000    

 Sources:  Washington  Post,  CBO  

Recruiting  

Training   Recruits  who  don’t  serve  out  their  enlistment  

•  Impact  morale  •  Disrupt  unit  cohesion  •  Add  to  recruiting  costs:  they  

must  be  replaced  

$75,000   Recruiting  +  Training  

The  military  is  losing  billions  every  year  

Because  one-­‐third  of  the  recruits  to  the  U.S.  armed  forces  fail  to  serve  their  full  enlistment  term.  

Sources:  Rod  Powers,  US  Military  Guide  

CBO:  Recruiting,  Retention,  and    Future  Levels  of  Military  Personnel  

iMentorCorps  analysis  

$15  billion  Cost  per  year  to  recruit  and  train  200,000  into  the  U.S.  armed  forces.  

-­‐  70,000  recruits  who  leave  before  finishing  their  term  

=   $5  billion  Lost  every  year  

Match  the  right  recruit  to  the  right  job  iMentorCorps  matches  an  aspirant  to  a  recruiter  who  shares  the  aspirant’s  interests  and  career  ambitions,  regardless  of  geography.  

 Structured  practice  for  the  ASVAB  test  iMentorCorps  provides  study  calendars,  progress-­‐tracking,  full  explanations  (text  and  video)  for  every  question.    Both  recruiter  and  aspirant  know  exactly  where  extra  study  is  needed.  

 Help  future  good  soldiers  enlist  A  recruiter  can  help  a  ‘future  great  soldier’  who  needs  help  to  improve  his  or  her  ASVAB  scores  using  iMentorCorps’  guided  practice  tests  plus  full  explanations  for  every  question.  

How  Military.com  can  improve  recruiting  with  iMentorCorps  

This  creates  a  more  efficient,  more  stable  military  

Exposing  aspirants  to  recruiters  who  share  their  interests  and  career  goals  means  the  aspirant  has  a  clear  idea  of  what  his  or  her  career  path  will  be,  and  will  know  what’s  expected.        People  who  like  their  careers  are  a  better  investment.    They’re  more  likely  to  serve  their  full  term,  and  they  re-­‐enlist  at  a  higher  rate.    Longer  service  reduces  costs.  Reducing  early  withdrawal  by  half  would  save  the  DOD  $2.5  billion  a  year.  

Source:  Rod  Powers,  US  Military  Guide  

fff  

Aspirant   iMentorCorps   Recruiter/Mentor  

ü  Gains  a  deeper  understanding  of  the  military.  

ü  Practice  tests  improve  scores,  reduce  ‘test  anxiety.’  

ü  Gets  video  &  text  explanations  for  every  question.  

ü  Can  spend  time  with  mentor:  have  I  chosen  the  right  military  career?  

ü  Gets  to  know  the  character  of  the  recruit.  

ü  Will  this  recruit  be  a  good  fit?    Right  for  the  military?    Serve  full  enlistment  term?  

ü  iMentorCorps  helps  match  recruits  to  the  right  military  career.  

ü  Does  a  potential  great  recruit  need  help  with  the  ASVAB?  

Using  iMentorCorps,  the  dialog  between  recruiter  and  aspirant  is  spread  over  two  months,  not  two  hours.    Progress  is  tracked  for  every  aspirant.    Full  practice  tests,  every  question  is  explained.    Identify  and  help  ‘future  great  soldiers’  pass  the  ASVAB.  

iMentorCorps  structures  the  dialog  between    aspirant  and  recruiter  

iMentorCorps  in  action  

Mark  from  Ohio  loves  cars,  and  wants  to  serve  his  country.  

Aspirant  

Recruiter/Mentor  

Gil  in  Hawaii  parlayed  a  love  of  cars  into  a  career  in  

military  logistics.  

Through  their  iMentorCorps  dialogue,  Gil  thinks  Mark  is  a  fantastic  candidate.    His  ASVAB  practice  test  scores  show  Mark  needs  extra  focus  on  the  Word  Knowledge  and  Paragraph  Comprehension  portions  of  the  test.    Gil  uses  iMentorCorps  to  track  Mark’s  progress,  and  to  help  guide  him  on  areas  where  extra  study  is  needed.  

iMentorCorps  process  

Aspirant  

Recruiter/Mentor  

Fills  out  iMentorCorps  

profile  

Answers  Career-­‐affinity  questions  

Is  matched  to  right  recruiter  regardless  of  geography  

Takes  ASVAB  practice  test  

Interacts  with  recruiter  through  

iMentorCorps  

Completes  iMentorCorps  

profile  

Military  career  profile  

Matched  to  aspirant  

regardless  of  geography  

Reviews  ASVAB  practice  tests  

Interacts  with  aspirant  using  iMentorCorps  

Structured  dialog  using  

iMentorCorps  

Short  practice  tests,  text  &  

video  explanations,  

progress  tracked  

Spends  2  months,  not  2  hours  

getting  to  know  about  military  life  

and  career  

Successful  recruit:  serves  full  term  

An  iMentorCorps  module  can  make  military’s  investment  in  military.com  much  more  valuable  

•  Is  the  military  right  for  me?  •  Career-­‐finder  (you  can  choose  a  

career  or  take  a  short  quiz  to  find  interesting  careers)  

•  We’ll  match  you  with  the  recruiter  •  Who  has  experience  in  the  

career  you’re  interested  in  •  Understands  military  life  •  Can  help  you  get  ready  for  the  

ASVAB  test  (using  iMentorcorps)  

Co-­‐branded  or  white  label  

A  recruiter/mentor  using  iMentorCorps  can  provide  far  more  effective  ASVAB  prep  than  a  list  of  sample  questions  and  generic  study  guides.  !  

Main  System  Components  

Testing  Engine   Content  

California  High  School  Exit  Exam  (in  

use)  

ASVAB  (will  take  8  weeks  to  complete)  

Matching  Engine  

System  structure  of  iMentorCorps  

iMentorCorps  Team  

The  iMentorCorps  mission  is  to  use  technology  to  leverage,  structure,  and  amplify  one-­‐on-­‐one  interaction  in  the  educational,  recruiting,  and  testing  spaces,  making  it  more  effective  and  efficient  in  achieving  goals.    Team  

Stan  Hjartberg  COO,  Wall  Street  On  Demand  VP  &  GM,  Quote.com  GM,  eSignal  Learning    

Robert  Bennin  Director,  Barra  (now  owned  by  MSCI)  

Founder,  IPO  Crossroads    

Kevin  Westerlund  Founder,  IPO  Crossroads