ministry strategy 201, class 5 the strategy of community demographics
TRANSCRIPT
Ministry Strategy 201, Class 5 The Strategy of Community
Demographics
Guest Lecturer
Warren Bird, Ph.D., is Director of Research at Leadership Network (leadnet.org). He is widely recognized as the nation’s leading researcher of megachurches, multisite churches, large church compensation, and high-visibility succession. He is also co-author of 27 books.
Class 5—The Strategy of Community Demographics
This class will examine how to understand one’s community. What does it mean to really get in and study one’s community? How can we do it? What are the various tools? Once the research is done, how can a pastor use and present this wealth of data?
Knowing your community is vital to the implementation of church vision. This information is vital when you want to start a new program or launch a new multisite.
Today: First of Two Legs
This session is on Community demographics.
Next week is Church demographics.
To go forward, you need both legs.
Why Study Your Community
Definition: Demography is the study of the growth, change, and structure of populations
Community study help you frame… 1. Present opportunities 2. Emerging opportunities
Example: peoplegroups.info
Can Be Very Simple
“Wherever McDonalds goes”Korean phone bookSchool and mall observationGeo-code your attenders and/or givers
Can Be Very Simple
Case study: John Siebeling, Life Church of Memphis, newspaper article about “hungriest zip code in the United States”
Just a Few Clicks Away
Another case study…Note how few sources needed for this
example from David’s current churchNote “less is more” in info provided
EvFree receives donations from all across the USA
.. and all over SoCal
We are mostly aNorth Orange County
Church
55% of our people come from 10 zip codes
Fullerton--4 zip codes
Brea
Placentia
Yorba Linda--west
La Habra
La Mirada
Buena Park
55% of attenders come from 7 cities
Fullerton 1055Brea 414Placentia 265Yorba Linda—west 220La Habra 237La Mirada 145Buena Park 59
2395
55% of attenders come from 7 cities
EvFree Attenders
CityPopulation
Fullerton 1055 135,161Brea 414 39,282Placentia 265 50,533Yorba Linda—west 220 66,735 La Habra 237 60,239La Mirada 145 48,527Buena Park 59 80,530
2395 481,007
http://quickfacts.census.gov/qfd/states/06/06059.html
OC Population Projections
July 2015 3,154,580
July 2020 3,266,107
July 2025 3,349,157
July 2030 3,410,773
July 2035 3,421,228
Center for Demographic Research www.fullerton.edu/cdr/ocff.pdf
OC Racial Mix
OC CA
White alone 74.1% 73.5%
Black or African American 2.1% 6.6%
American Indian 1.1% 1.7%
Asian alone 19.2% 14.1%
Pacific 0.4% 0.5%
Two or More Races 3.2% 3.7%
100.1% 100.1%
Hispanics may be of any race, so also are included in applicable race categories.
Hispanic or Latino 34.2% 38.4%
quickfacts.census.gov/qfd/states/06/06059.html
OC Age Distribution
0-9 10 to 19
20-29 30-39 40-49 50-59 60-69 70-79 80+0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Population
www.realtor.com/local/Orange-County_CA/lifestyle
OC Marital Status
Singles 10.6%Married 36.9%Single Parents 13.4%Married with Kids 39.1%
www.realtor.com/local/Orange-County_CA/lifestyle
Orange County, California and the USA
OC CA USA
Population (millions) 3.1 38. 316
Median Household Income $74,987 $61,801
$52,961
Avg. Household Worth $826,376 $683,938 $495,853
Residents 5+ years 33% 36% 35%
Annual Turnover 22% 19% 18%
Median Age 36 years 35 years 37 years
www.realtor.com/local/Orange-County_CA/lifestyle
Free Data Online
Review of Sources UsedRealtor.com (or similar)Fullerton.edu (or similar)The town’s website section geared to
attract businesses and new residentsCont’d….
Free Data Online (cont’d)
For next slides… U.S. Census (or other nation), American
Community Survey
www.census.gov/acs/www/
. Assoc of Religion Data Archives,
www.theArda.com/congregations.asp
Free Data Online (cont’d)
U.S. Census (or other country)www.census.gov/acs/www/
Fee-Based Data
For next two slides...Tableau, www.tableausoftware.comPercept, www.perceptgroup.com
Tableau Overview
Tableau Desktop Product Tour Based on technoligy from Stanford
University that let’s you drag and drop to analyze data.
http://www.youtube.com/watch?feature=player_embedded&v=37Mx3uZRwB
Percept Overview
. .
Hispanic Example
Rick Warren: Adapt your church to your community demographics
https://www.youtube.com/watch?v=edUL17MLppM
Reaching More Hispanics
Leadership Network: Advice to Non-Hispanic Churches Wilfredo “Choco” De Jesus, Senior Pastor, New Life
Covenant, Chicago, Il. New Life Covenance is one of the nation’s largest bilingual
churches.
https://www.youtube.com/watch?v=poSDSfHGFKI
Also Remember
Send documents and PDFs about your church or topic. Share other material on “how you do staffing.”
Everybody loves to see examples of policies and practices
David Fletcher will post these on the class website
Follow Leadership Network
@warrenbird, @leadnet
www.leadnet.org/advance