IT Mission Statement

WorkshopNov,2007

Key IssueKey Issue

What are business What are business expectations from EVPexpectations from EVP

What are the action EVP What are the action EVP must plan ?must plan ?

Our Vision

To drive Intelligent Airport To drive Intelligent Airport Transformation worldwide Transformation worldwide through innovative ICT through innovative ICT servicesservices

رؤيتنا مفهوم الى التحول قيادة

على الذكية المطاراتخالل من العالم مستوى

األتصاالت خدمات في األبداعالمعلومات وتكنولوجا

11Approach Approach :By Gartner:By Gartner

-EVP-EVP must Replacemust Replace ““Do More With Less”Do More With Less” WithWith “ Make a Difference ““ Make a Difference “-EVP-EVP will need to create will need to create ““EnterpriseEnterprise leverageleverage” ” fromfrom

Technology, agility, information Technology, agility, information and innovationand innovation

Leverage

When IT is aligned with the business and is given adequate consideration as a resource to meet business needs, it can help prepare the organization to better respond to change and optimize returns on investment

CEO Magazine

CEO Mission: use information and IT to leverage the power, scale and scope of enterprise capabilities. Concepts such a technical excellence, agility, information and innovation have been on the management agenda

Business Process for Airports

Exercise

Clear requirements

Corporate Alignment

Innovation

Leverage

Return on Investment

Growth Large orders

Technology

Information

Reliability

Performance

Good service quality

Job supply

Ecological awareness

Compliance

Rewards

Partnership

Uniformity

Identify Business and Stakeholder expectations (cont.)

Exercise

Identify the existing competitive advantages (what is our strengths ?)

Self assessment

Infrastructure

Resources InformationTechnology

Innovation

Exercise

Where do we compete ?

Dubai Airports

Middle

East

UAE Airports

Neighbor

ing

In the

Terminals

Inside the

Airport

In the IT

Building

Global

Market

Identify the “Battlefield” (location)

Mission

Leverage our ICT resources and Leverage our ICT resources and capabilities to drive business capabilities to drive business transformation for Dubai transformation for Dubai Airports in order to excel Airports in order to excel Airport experience for our Airport experience for our stakeholders through our core stakeholders through our core values of innovation, agility and values of innovation, agility and Quality of Service Quality of Service