mma leadership forum brasil 2017
TRANSCRIPT
Introducing the MDEX
Who Are We?• IPG’s Mobile Agency
• 15 Countries / 23 Offices
• 16+ years experience in mobile and marketing innovation
• 400 mobile specialists globally
• 200+ tech projects per year
• 2000+ mobile media campaigns
• World’s largest mobile agency network
• Most awarded mobile agency in existence - 100+ Awards in last 2 years including “Most Innovative App”
and “Best Mobile Marketing” at Mobile World Congress, and “Best Mobile Marketing” at Festival Of Media LATAM
• Over 100 Apps launched
Strategy & Insights
Enterprise
UX & Design
Technology & Partnerships
Chatbots / VR / Retail / Innovation
Media & Marketing
End-to-end mobile
Nimble with aggressive execution
Global scale
Proprietary Tools and Technologies
The Consumer Purchase Journey Has Changed
BLOGS
CELEBRITYENDORSEMENT
FACEBOOKRECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLECALL CENTER
ADVERTISING
WEBSITE
MAGAZINES
AWARENESS
INTEREST
DESIRE
ACTION
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE
Mobile Has A Role At Every Stage
Discoverability
Content & Navigation
Driving Desired Actions
Utility & Usability
BLOGS
CELEBRITYENDORSEMENT
FACEBOOKRECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLECALL CENTER
ADVERTISING
WEBSITE
MAGAZINESGOOGLE
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE
Bad UX = Big Impact
Sources:www.pointsource.comwww.mporium.comwww.thinkwithgoogle.comwww.experiencedynamics.comwww.usertesting.comwww.theamericangenius.com
Source:Jim Ross, D3 Infragistics Services
User-centric re-design.
Registrations up 45%
Redesigned website.
Sales increased 53.6%
Ecommerce re-design.
Visitors up 214%.*Customers felt it “stimulated confidence”
Re-designed checkout process.
Sales increased 24%
Strong UX = Uplift
We Feel A Responsibility To Fix This
The Methodology
60 Criteria Across 5 Areas Of Focus
Discoverability – Are you there and easily discoverable in moments of need?
Mobile Optimized – Is your mobile website optimized to perform on mobile devices?
Navigation and Content – Can users find what they’re looking for on your mobile site?
Utility and Usability – Does your mobile website provide users with what they need?
Driving Desired Actions – Are you driving users through to action on your mobile site?
USA Rankings
Brazil Rankings
Criteria 1: Discoverability
Criteria 2: Mobile Optimized
Criteria 3: Navigation and Content
Criteria 4: Utility and Usability
Criteria 5: Driving Desired Actions
