mnet media marketing tool guide 2011

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  • 1. Mnet MediaMarketing Tool Guide2011, 360 MEMSTM(Music Entertainment Marketing Solution)

2. Media & Entertainment Marketing Company, Mnet! MKT Solution Broadcasting Mnet Business Infra Branded Entertainment , OnlineConcert Mnet Media OSMU MusicManagement : 20 1, K ! : , , DJ DOC, , , THE, 146, 250,000 : 1 , Contents . : No.1 Music Mnet.com. / 2,700 , 40, 170 3. Mnet Resource TM360 Model - MEMS TMMEMS(Music Entertainment Marketing Solution) Model360 Idea Mnet Media Music Vertical Infra , , -/CM/ - Next ID/Block Open- Station ID, Special ID - Branded Song - Brand Filler, Spot- Branded M/V - Branded Program Client360 MarketingCampaign Artist MEMS TM - Mnet.com (,) Needs Idea ,- - Title Sponsor- OST , - - Collaboration - LED ,PPL 4. MKT SolutionMEMSTM MKT Activity Branded Entertainment Story Message (Mnet, KM) Music, , // One stop Service , Speedy 5. TMMEMS Case 6. Mnet 360 1 i30i30 Global Collaboration: + , - 360 : TV, , , , , , 2535 M/V: CCTV / : / CF: 1, 2 M/V Branded song 3000 15 , BGM, , 2,000 ` : 9.5 : 1,900,000- CF, , , ,POP, , , , `: , : Vip+ 400 , : 56,POP, ( ) 3,500 22 , , , +, 7. Mnet 360 2 - & (2) , VOD 20 , 147. 2.56, `8, 24` 2 2.56 POP 6 1 3 222 8 : : 1 2 200 , Mnet/KM ` `VOD: 6 VOD : 223,198 : 188,262 : 147,331 `MAMA -> Booth MAMA -> 8. Mnet 360 3 - HITE S & Stout360MKT , , M/V, /CF, ,, 360 MKT 30 * 8 / 1: V.O.S With U 2: CM: (10,15,20) SS Life , 3: 3 Step : 1 * 2 OST, : 200 CF Variation M/V : 1 , HITE : 22, 207 PV: 55,602 VOD : , , , 500 9. Mnet 360 4 - C&C C&C Summer Sales (09) A Clearing Kit , (G )1318 Mnet 360 tester -> -> 10 -> M -> : 6,653,681 : Talk Program/ < > 30 1 1 09.11. 13 7(30 ) Tester 30 1 : 30 1 Testimonial130 3 Tester, C&C & Projuct M (A-Clearing )() : 09.9.5 Sampling 10. Mnet 360 5 - , 360 . (, )->(, )-> Street(, )-> (, M/V) Media Mix : CSI / < > M/V, 60 4 4 & M/V 2, 163 09.11.23~10.2.21 (60 )CD : 30 4 330 , : 30 1, , : 13,616,468 13 536 , : 227,795CJ : 15/30 8 PR 11. 360 Model - MEMSTM/ MEMSTM - 12. 1. MEMS TMBranded Program/ Filler/ Spot/ ID (10) Application ID NEXT ID(10) Main Sponsorship( ) CM(15) Cornor SponsorshipProgram Event Spot Branded ProgramConcert ProgramingSpot(30")Branded SpotProgram Wrap * Special Program HOT Sketch(1) Network DesignNetwork Design Sponsorship Cool Shot(1) MKMF Branded Filler(1) Filler Filler( & / 1) 20s Choice HOT Clip(45) (30) M Countdown Non Stop (M/V: 3~4) Program PPL . 13. MEMS TM Mnet/KM CM Next ID /SPOT Title CMProgram CM Program CM 10 1015 10~15Filler/ -> -> Title -> CM -> ->CM ->CM(15) -> -> NEXT ID(15)-> CM -> Effective PIB(Position In Break) : CM End : Title CM : CM End Next ID : CM Top 14. Branded Program - < > : 09.4.6~6.18/ 09.5.3~6.21/ 7.24~10.9 Branding: , Promotion, PR, , , , , , , ,, , , LED, E-, , TV, CGV,CJ(, , , , N-Tower) No.1 8.48% , , , , 2PM, ,No.1 Artist , , 30No.1 715,030 (1 -> 8 ) No.1 Period 3, 10No.1 500,000 ( 164,566 SMS)No.1 12 179 No.1 , , 15. : Media Mix, 16. PPL 17. Branded Program - Lolli-girl LG 2 ! , , : 2010.3.22 ~ 2010.4.12 : 4, 2, , Mnet.com , : 6,747,139/ PV 15,703, UV 7,118Mnet.com , 2010. 2.10~3.22 Branded Story LG PPL 2010. 3.22~4.12 Mission1: -> Mission2: 21 -> Mission3: -> Mission4: UCC 18. / 30 / 210~228/ 31~322 Mnet.com 19. Branded Program 30 / 322~412( 4 ), , 3 1000 2 20. Branded Program- Party 24 Fact HOT ,, , DJ KOO ,, 2030 24 , 2030 HOT : 2009.11.23 ~ 2009.11.30 : 2, 1(), 1, Episode #1 DJ KOO Blow up 1 - !!Episode #2DJ KOO Blow up 2- & 21. Branded Program- < > ! !! , ! 000 ! 8 !! : 2010.4.2 ~ 2010.5.21 : 8, 1, Mnet.com ( 7,177,686/ : 6,017) Mnet.com # Mnet.com # # ( 1~3 ) Boom-up (30) - - - - - # 3 - , 1,000 PPL, 22. 30 / 210~314 Branded Program 60 / 42~521( 8 ) 23. Branded SPOTT & KK TOP10 ,T & K Tie-up SPOT 2009 10 24. Branded SPOTSony & SONY MP3 4minute! 4minute , mp3 Insert Synergy 2009 9 25. Campaign FillerVANS & M spirit Mnet , VANS Matching Got m spirit? 20 Visual Image MessageBMX (ABC ) 2009 11 26. Campaign FillerSony & Mnet Mnet SONY MP3 Tie-up ! Mnet Summer Tip Message Campaign Filler 2009 8 27. Filler HOT Sketch (60) Source - FUBU Cool Shot (60) , , Brand Filler (60) , - 28. CM & Mnet ID4minute , Mnet ID Tie-upMessage -> VS. Mnet 2009 9 29. NEXT ID/ NEXT ID 2009 11 2009 11 30. MEMS TM2. Branded Concert , 164 , 250,000 2010 Concert Line-up Title M(Mnet/KM) Time to Rock(KM)Time to Rock Festival(Mnet/KM) 6 lovely picnic5 Rock Festival 7Global Gethering Festival9 10The Show 11-12DJ DOC 12 12 12 9, 12 . 31. Branded Concert - M M ( ), , : 2010.2.12 / : 1, MC: , Spot : 2AM, ZE:A, , , () 15 -> 4 15 M 32. M M, , . M M , , , , M Mnet KM (30) Branded Concert 90 / 212 M 33. Branded Concert - KB O good concert !KB Image : 2009 1112 19:00~21:00/ : / : 5,000 : 2PM, , MC, , , , , , MBLAQ (30) & Branding 34. Concert Performance/ PPL/ Booth/ Sampling Performance: 2008 35. Concert Performance/ PPL/ Booth/ Sampling PPL CM : () (2007) (2008) ( ) 36. /MEMS TM3. Branded Music MS 40%, MS 30% 8 . . Music Video CM, Filler M/V PPLMusic VideoM/V (Branded M/V) Song Brand Song + (/ Song )Song CM Song Jingle Album () . 37. Branded Music - , CF CF , . Ex) 1. :- CM: Mnet/KM- : Mnet/KM- : Mnet, SBS 2. 3. : / 38. Branded Music - GM New Ways, AlwaysGM New Ways, Always , (Music Tie-up), , , 2 . , . (4 ) 1, 1. Album- , , , - 2. : Mnet/KM 3. 4. : , 5. : * : 39. Branded Music - , Love Story 40. Branded Music - Lollipop 1 : 1,787,047 (09.3.27~10.4. ) 2 :65,511 (10.2.18~10.4. ) Lollipop1 Lollipop2 41. MEMS TM4. () Brand & Mnet Collaboration Product () 25% 2030 , , / Mnet + 42.