mobil konvertering - emeet 2015
TRANSCRIPT
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Mobil konvertering
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“We have come to earth to save humans from bad Conversion rates & Web sites that suck”
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Vi hjälper E-handlare att sälja mer
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OK, vem har gjort det?
A/B-testat alltså
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Bättre konvertering i fem steg
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Average E-Commerce Uplift per Template Type
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PreliminäraBenchmarks
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Benchmarks & Google sheet
Ladda ner våra verktyg och ser hur du står dig mot genomsnittet:
conversionista.se/emeet
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Allt det som är
viktigt i vanliga
fall…
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Är typ JÄTTE, JÄTTE,
JÄTtE, JÄTTE, JÄTTE,
JÄTTE-viktigt på
mobilen
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Jätteviktiga listan
1. Site speed
2. E-post
3. Multi- device
4. Search centric
5. First screen (eller?)
6. Make it stick
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1. Site speed
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Kassa-apparat-effekten
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2. Epost
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Var ligger du?
30% 40% 50% 60% 70% 80%
30% 40% 50% 60% 70% 80%
Mobil trafik
Öppna e-post i mobilen
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3. Multi Device
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Vad göra?
1. Jobba aktivt med att få fler
nyhetsbrevsprenumeranter
2. Få fler att handla i inloggat läge
3. Ge möjligheter att skicka, spåra, spara
varukorgar cross device
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4. Search centric
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6 Miljoner besök 150 000 Köp
91% Högre Conversion rate
Search and thou shall convert
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Case - Driva mer sök
Original Variation
+ 28% mer besök med sök
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Case - Driva mer sök
Original
Variation 1
+ 28% mer besök med sök
Variation 2
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5. First screen
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Att swipa eller inte swipa…….
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Choose you weapon…..
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Om nåt är viktigt:
Gör det sticky!
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Jätteviktiga listan
1. Site speed
2. E-post
3. Multi- device
4. Search centric
5. First screen (eller?)
6. Make it stick
Ladda ner våra verktyg:
conversionista.se/emeet