mobile life playful research on mobile applications kristina höök director oskar juhlin...
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MOBILE LIFEPLAYFUL RESEARCH ON MOBILE APPLICATIONS
Kristina HöökDirector
Oskar JuhlinCo-director
MOBILE LIFE CENTRE
MOBILE LIFE CENTRE 2007 - 2017
KRISTINA HÖÖK, LARS ERIK HOLMQUIST, OSKAR JUHLIN, ANNIKA WAERN, YLVA FERNAUES, MARIA HÅKANSSON, PETRA SUNDSTRÖM, ANNA STÅHL, JAKOB THOLANDER, JARMO LAAKSOLAHTI, TOVE JAENSSON, PEDRO FERREIRA, ELSA VAARA, ARVID ENGSTRÖM, STAFFAN JONSSON, MATTIAS JAKOBSSON, MATTIAS ROST, SARA LJUNGBLAD, LISELOTT BRUNNBERG, MARIE DENWARD, MARIA HOLM, DANIEL SUNDSTRÖM, CLAUS WEYMANN, NICOLAS BELLONI, ZEYNEP AHMET, BARRY BROWN
STOCKHOLM UNIVERSITY SICS INTERACTIVE INSTITUTE
MOBILE LIFE CENTRE PARTNERS
ERICSSONSONY ERICSSON
TELIASONERAMICROSOFT RESEARCH
NOKIASTOCKHOLM CITY
WHAT WE TYPICALLY DO
STUDIESOF
MOBILE LIFE
BUILDING MOBILE
SERVICES
I. PLAYFUL EXPERIENCESII. IN THE WILDIII. EXPLORATORY DESIGN METHODSIV. MALLEABLE MATERIALSV. ECO SYSTEMS
FIVE MOBILE LIFE CHALLENGES
I. PLAYFUL EXPERIENCES
FIVE MOBILE LIFE CHALLENGES
We have a vision of a ludic society where enjoyment, experience and play are adopted into all aspects of life
THE MOBILE LIFE WAY
PERVASIVE GAME EXPERIENCE
BODILY AND EMOTIONAL EXPERIENCE
FRIENDSENSE
BODILY AND EMOTIONAL EXPERIENCE
Group 1: Draw a business model analysis of who sells what in each scenario (BtB and BtC) – who owns the customer relationship?
Group 2: Describe what you, as end user, will want to pay for, and who do you pay to (and likely in practice, will be paying for)
Group 3: Find things you want to do with mobile services/devices, that don’t fit this modelBEEHIVES
I. PLAYFUL EXPERIENCESII. IN THE WILDIII. EXPLORATORY DESIGN METHODSIV. MALLEABLE MATERIALSV. ECO SYSTEMS
FIVE MOBILE LIFE CHALLENGES
II. IN THE WILD
INTERACTION EVERYWHERE
I. PLAYFUL EXPERIENCESII. IN THE WILDIII. EXPLORATORY DESIGN METHODSIV. MALLEABLE MATERIALSV. ECO SYSTEMS
FIVE MOBILE LIFE CHALLENGES
III. EXPLORATORY DESIGN METHOD
FIVE MOBILE LIFE CHALLENGES
Enter game designers, artists, dancers, …
Methods & languages for experiential qualities
EXPLORATORY DESIGN METHODS
ASSOCIATIVE DESIGN
STUDIESOF
MOBILE LIFE
BUILDING MOBILE
SERVICES
Demo film: swarmcam / instant broadcast system
ASSOCIATIVE DESIGN
Group 1: Draw a business model analysis of who sells what in each scenario (BtB and BtC) – who owns the customer relationship?
Group 2: Describe what you, as end user, will want to pay for, and who do you pay to (and likely in practice, will be paying for)
Group 3: Find things you want to do with mobile services/devices, that don’t fit this modelBEEHIVES
TRANSFER SCENARIOS
STUDIESOF
MOBILE LIFE
BUILDING MOBILE
SERVICES
SENSUAL EVALUATION INSTRUMENT
STUDIESOF
MOBILE LIFE
BUILDING MOBILE
SERVICES
Stay close to the natives in the wild. Ground your work in their practices.
Appreciate the magic, without mystifying.
Rigor without rigidity.
THE MOBILE LIFE WAY
I. PLAYFUL EXPERIENCESII. IN THE WILDIII. EXPLORATORY DESIGN METHODSIV. MALLEABLE MATERIALSV. ECO SYSTEMS
FIVE MOBILE LIFE CHALLENGES
IV. MALLEABLE MATERIALS
FIVE MOBILE LIFE CHALLENGES
MALLEABLE MATERIALS
Mobile 2.0
GEOCHAT AND PORTRAIT CATALOGUE
MOBILE 2.0 EXAMPLES
I. PLAYFUL EXPERIENCESII. IN THE WILDIII. EXPLORATORY DESIGN METHODSIV. MALLEABLE MATERIALSV. ECO SYSTEMS
FIVE MOBILE LIFE CHALLENGES
USER EXPERIENCE & PAYECO-SYSTEM HOMEECO-SYSTEM DRIVERS
TOGETHER WITH INDUSTRY
An ever-changing web of actors in a market of mobile services, devices, infrastructure and technology
How value networks changeHow players drive variations and selections on the marketHow players compete and depend on each other
ECO-SYSTEM
EXPERIENCE & PAYECO-SYSTEM HOMEECO-SYSTEM DRIVERS
TOGETHER WITH INDUSTRY
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Start with the needs and possibilities for one of the actors in the eco-system: the consumers.
By addressing the way technology can enter and sustain their lived experiences we aim to influence towards ecosystems that support rich, varied, valued, and valuable experiences.
Find eco-system drivers.
Mobile Life White PaperTHE MOBILE LIFE WAY
LUDIC SOCIETYVISION
ECO-SYSTEMDRIVERS
PLAYFULEXPERIENCES
WHAT WE TYPICALLY DO
MALLEABLE MATERIALS
STUDIESOF
MOBILE LIFE
BUILDING MOBILE
SERVICES
BUILDINGMOBILE
AESTHETICINTERACTIONS
STAGINGINTERACTIVE EXPERIENCES
TECH FOR
EXPERI-ACTS
BUILDINGMOBILE
APPS
MOBILE LIFEPLAYFUL RESEARCH ON MOBILE APPLICATIONSFrom Luther to ludic societyFrom usability to playful experienceFrom classical design cycle to explorative designFrom end-users to creative peopleDealing with malleable materials
WWW.MOBILELIFECENTRE.ORG
FORMS OF COLLABORATION
Domain projectsTheme projectsInternshipsCash & technology
Projects:Theme: Mobile Eco-SystemTheme: Social Properties of Mobile LifeTheme: MethodsDomain: Supple ExperiencesDomain: Pervasive GamesDomain: MoreVideo!Domain: Mobile 2.0Domain: mFashionDomain: Generalised Interaction ModelsDomain: Playful experiences
