Mobile Link Service隨身寶服務

Final Presentation for ICT Awards,Mobile Info + Entertainment

Presented by Erwin Huang

November 2008

A little background…

In 1996, an unexpected cold spell caused

more than 100 senior citizens living alone died at home!

For 12 years, simple technology has provided a reliable, sustainable & financially viable solution.

平安鐘Remote

24x7x365 Call Centre

Main Unit

Personal Emergency Link Service (一線通平安鐘 )

2.9 million times of emergency assistance Saved 163,000 Lives by sending them to hospitals for timely

rescue Services to 118,000 users & their families Provided Free Care services to all senior citizens Core Service Breakeven for 10 years TV News Report “Senior Saved” rate = Earned Trust of the

HK people

Report Card Statistics

•Saved 10,000+ lives / year•Redefines Social Entrepreneurship•Redefines Mission Critical IT Projects

Looking ahead: Aging Population

•Our Parents..•Soon, Ourselves.. •New Factors •An Aging Society

•More People with Special Needs•Mobility

•Changing Consumption

•Fixed line vs Mobile

Emerging Market Needs = new Service Req

Peace of Mindfor a New Generation of

Senior Citizens in Hong KongMore chronic &

degenerative diseases

More living alone

Less relativesChildless

More demented

More

activePursuit of more independence

More educated More used to

mobile

telecommunication

Higher life

expectancy

More mobility

Wealthy Baby-boomers

8

New Project Mission: Enabling an Active Senior Lifestyle

Safety + Mobility = Peace of mind

9

Introducing Mobile Link

A Live Demo(Real-life Application in HK)

Fortunately, she brings along with her Mobile Link Device and presses the one-touch button …

Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map …

Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her …

Rachel remotely triggers the emergency alarm to help policeman find her more easily …

Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record …

MLS Call Center knows Rachel by name…

Knows her history…

Can help with her contacts

Comforts the patient

Tracks her whereabouts

Notifies Emergency Officials for rescue

Triggers the Buzzer to alert people nearby

Sends ePR to hospitals

Madam Ng is not feeling well. Her heart is beating very fast.

11

The Mobile Link

Full-duplex

voice

communicati

on

Auto-answer

Location

searching

& tracking

Remote

Volume

Control

RF

Transmission

Remote-

Controlled

Emergency

Alarm

One Button

Pull Pin (Backup)

•The User Experience: Simple Message = Help is One Button away..

12

Technologies + Design

Mapping Interface

CRM designMobile Link

Device

Short range RF

24-hour operating Call CentreGSM Voice + SMSGSM Voice + SMS

Mobile Positioning Mobile Positioning

Service (MPS)Service (MPS)Top technologies designed to make life Simple, Service Affordable and Save Lives!!

Our Partners, Our Support

CommunityPartners

CharitablePartners

•Top Gov Teams

•Community provide: Regional Support =Well Tested Pilot Project

•Top Commercial and NGO support

The Team

HKU Researches

Top Mobile operator

•Top Brands

•Top Network Coverage + Tech

•Top HK Researches, Young and Creative team

= Safety, Trust, Proven Save lives

+ Experienced Entrepreneurs Support

15

Vision Recap: Enabling an Active Senior Lifestyle

Safety + Mobility = Peace of mind

Close at Hand, Ease at Heart..

Mobile Extension of a Proven Model

Top Teams with Proven Experience

Simple and Superior User Experience = Peace of Mind

Innovative Business Model CRM System Design for Social Service, Social + Entrepreneurship

Active Senior Lifestyle

Well Tested and to be launched THIS month

Not a Concept/Research from some University Lab

Summary

Q & A Session

112/04/12

Thank you very much!

See you at our official launch on 30 November 2008!

Trusted PROVEN Experience and Recognitions

Caring Company Award(2006/2007)

Asia Pacific NGO Award(2005) Model of

Social Enterprise(Hon Donald Tsang) (2007)

Outstanding Partnership Project Award(2004 and 2005)

20

How Mobile Link works?

Help me!!!

24x7x365-Call Centre

Voice communication, location tracking,

Call Transfer

Emergency SMS & Call Transmission

Users’ Contact Persons

Police

Ambulance

Social Mission of MLS

Enable a mobile lifestyle

Render mission critical outdoor emergency assistance

Foster Active aging in community

Promote a safe and caring community

Next Creative, Sustainable & Financially Viable Solution …

Mobile Link Service

Advanced Telecomm Technology

from Commercial Sector

Emergency Support & Care Services from

SCHSA

+

Affordable Service to Improve Lifestyles of Senior Citizens

A demand-driven innovative product to be launched on 30 November 2008

Target Customers

People with Special Needs

Active seniors aged > 60