"mobile marketing to the hispanic demograpic," ana arredondo

© Mobile Monday Chicago

04/13/23

MoMo ChicagoMobile Marketing Presented by Ana Arredondo

Mobile Marketing Hints

“Mobile Advertising will increase at least 36% in 2009 & 2010” by Magna”

“Latinos have an inherent curiosity and an ability to be open to new things; that contributes to the high adoption rate of technology” Isaac Mizrahi, Sprint’s director of multicultural marketing

The largest mobile marketing push by text in 2008 with more than 2.9 million text messages was Biden’s announcement on The Obama Campaign

Tier1 Aggregator – Message Routing & Short Code Management

Application Provider – SMS, MMS, IVR, WAP, etc protocols

Mobile Marketing Agency – Program Creative, Reporting &

Measurement

Industry Players

Mobile Opportunities

Sponsorships

- Transform the event experience

- Create buzz and excitement around the brand

- Drive people to the website and store

- Measure the effectiveness of the eventMarketing Platforms

- Increase the effectiveness in your marketing platforms

- Awareness of the activities that you have and the brandMedia Integration

- Make your media work harder for youField Marketing

Promotions - Drive sales

- Extend the dialogue with the customer

In-Store- Drive traffic to the stores

- Decrease the number of customer complains

- Improve communication with employees

Tactics To Match Your Strategy

Sponsorships

Text&Pix-2-ScreenText-2-WinShuffle GameSpeed Text

Marketing Platforms

Text TriviaText-2-WinPix-2-WebCall to action integrated

Media Integration

Text 4 CouponText 4 offer / Alerts

Field Marketing

In-store POP activation contestActivation tracking and employee contestsText-2-WinAlerts – Drive traffic to the store

Consumer Metrics – Total Active Subscribership In The U.S.

Carriers Implement Interoperability

Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas

Traffic Measures Six-Month MMS Traffic In The U.S.


Traffic MeasuresSix-Month SMS/Text Traffic In The U.S.


Annual Messaging Revenues In The U.S.


Source: Telephia Customer Value Metrics – Q1 2007 National

Multicultural Consumers Lead Mobile Interaction In The U.S.

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76%

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The Hispanic Segment Is One Of The Most Active In Mobile Marketing

Buy more content

Better response in SMS promotions

(contests, coupons and discounts)

Higher browser web search with

their cell phones

Think of mobile marketing as a strategy, not than just a tactic

Every program needs to be an opt-in

The key to success is integrating with other traditional and digital media elements (TV, radio, on pack, etc.)

Best Practices

257 Million in the United States

More than

are the new computers

Your can track everything with a mobile phone

Young people text 4 times more than they place calls

Why Mobile Marketing?

Integrated into social and

cultural life 20+ years ago

Larger user base

More support from key

operators and industry

players

Less computers

Why Is U.S. Less Developed Than Asia Or Europe?

http://www.youtube.com/watch?v=4C84FLwm3DA

4 Billion Mobile Subscribers Around The World By 2011

“The mobile phone will continue to dominate interpersonal communications” Portio Research

Africa held the highest growth rate

China and India are the two largest markets with 1+ Billion subscribers

Mobile Marketing Around the World

CountryMobile Subscribers

MillionsPenetration

Australia 23.7+ 100%+

Austria 17.8+ 119%+

Belgium 10.9+ 102%+

Canada 14.6+ 50%+

China and India 1 billion 50%+ Aprox.

Czech Rep. 13.3+ 127%+

Denmark 6.2+ 114%+

Finland 5.8+ 93%+

France58+

1 of the largest markets 73%



MillionsPenetration

Germany101.22+ Largest Mkt in Europe

123.1%+

Greece 15.4+ 138.3%

Hungary 11.2+ 111.8%

Ireland 5.2+ 121.5%

Italy87.3+ 2nd largest market in Europe

146.1%

Japan112+ More tech. advanced

87.82%

Korea44.5+ Advanced

mobile Mkt90.7%

Mexico 77+ 70.5%



MillionsPenetration

Netherlands 18.3+ 111.6%

Norway 5.2+ 111%

Poland44+ Largest Mkt in Eastern

Europe 115.5%

Portugal 14+ 134.8%

Russian Federation 190+ 131%

Slovakia 5.4+ 101.9%

Spain 52.5+ 115%

Sweden 10.2+ 110.8%

Switzerland 9.9+ 104.2%

UK 74.3+ 121.9%

"mobile marketing to the hispanic demograpic," ana arredondo

Technology