mobile: quem dita as regras é o google
TRANSCRIPT
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Quem Dita as Regras é o Google
MOBILE
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Natascha Sava Hun
Analista de SEO ASO
Engenheira da Computação Faculdade de Engenharia de Sorocaba
Tecnóloga em Processamento de DadosFaculdade de Tecnologia de Sorocaba
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SEO = Search Engine Optimization
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Mobile – Resultados Personalizados
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Mobile – Resultados Personalizados
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Mobile – Resultados Personalizados
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Mobile – Resultados Personalizados
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Mobile – Resultados Personalizados
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ASO = App Store Optimization
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E o mobile?Quanto representa hoje?
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O uso de 3G cresceu 128% no começo de 2015
86% dos usuários de smartphones fazem pesquisas de compras no smartphone
Fonte: Google Mobile Day – Junho/2015
E o mobile?Quanto representa hoje?
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E o mobile?Quanto representa hoje?
A análise de + 10 mil sites mobile mostrou:
- O tempo médio de carregamento é de 19 segundos;
- 53% das visitas mobile abandonam um site se demorar mais do que 3 segundos para carregar.
Sites que carregam em 5 segundos X sites que carregam em 19 segundos:
- Sessões 70% mais longas- Taxa de Rejeição 35% menor- Visibilidade de anúncios 25% maior- Receita com anúncio até 2x maior
Fonte: https://www.doubleclickbygoogle.com/articles/mobile-speed-matters
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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E o mobile?Quanto representa hoje?
Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
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Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
E o mobile?Quanto representa hoje?
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Por que o Google dita as regras?
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Seu site está preparado?
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Seu site está preparado?
https://testmysite.thinkwithgoogle.com
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Seu site está preparado?
https://testmysite.thinkwithgoogle.com
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Web Design Responsivo
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URLs separadas – www. / m.
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Banner de Página Inteira
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Banner de Página Inteira
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Após o dia 1 de Novembro, as páginas da web para dispositivos móveis que exibirem um intersticial para a instalação de aplicativos que esconda uma parte significativa do conteúdo na transição da página de resultados da pesquisa não serão mais consideradas compatíveis com dispositivos móveis.
Fonte: http://googlewebmaster-pt.blogspot.com.br/
Banner de Página Inteira
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Página m. <> Página www.
Não tem versão mobile equivalente? Exiba versão desktop.
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Página m. <> Página www.
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Você clicaria no resultado de busca que o Google lhe avisou tercarregamento lento?
Google Web Light
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Google Web Light: bom ou ruim?
Usuário em conexão lenta fazendo busca no Google através do Chrome ou Android Browser?
Ôpa! É hora do Google otimizar, que bom!
#SQN
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Google Web Light
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Google Web Light
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Google Web Light
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Google Web Light
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Google Web Light
Comprar como no 3G???!
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Google Web LightE se eu não quiser que passe pelo Google Web Light?
Teste seu site!Pesquisa Google em conexão lenta......ou acesse: http://googleweblight.com/?lite_url=http://seusite.com.br
Seu site passará pelo Web Light e depois será redirecionado para versão original.
Porém, o usuário será alertado.
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Google Web Light
Como saber quantos usuários passaram pelo Web Light?
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Google Web Light
ConclusãoRemover recursos de página: Notificar carregamento lento na SERP:
As duas alternativas são ruins.Ideal sempre será deixar seu site mais rápido que puder.
https://developers.google.com/speed/pagespeed/insights
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Otimização Automática - NOVO
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Conteúdo Ajax sem #!
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AMP – Accelerated Mobile Pages Project
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AMP – Accelerated Mobile Pages Project
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AMP – Accelerated Mobile Pages Project
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AMP – Accelerated Mobile Pages Project
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AMP – Accelerated Mobile Pages Project
<!doctype html><html AMP><head> <meta charset="utf-8"> <script async src="https://cdn.ampproject.org/v0.js"></script> <script async custom-element="amp-social-share" src="https://cdn.ampproject.org/v0/amp-social-share-0.1.js"></script> <script async custom-element="amp-carousel" src="https://cdn.ampproject.org/v0/amp-carousel-0.1.js"></script> <script async custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js"></script> <script async custom-template="amp-mustache" src="https://cdn.ampproject.org/v0/amp-mustache-0.1.js"></script> <link rel="canonical" href="https://ampbyexample.com/samples_templates/recipe/"> <title>Garlic-Studded Roast Lamb recipe</title>
<script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Recipe", "mainEntityOfPage": "https://ampbyexample.com/samples_templates/recipe/", "name": "Garlic-Studded Roast Lamb", "@id": "12345", "image": { "@type": "ImageObject", "url": "https://ampbyexample.com/img/lamb-garlic-done.jpg", "height": 1280, "width": 479 }, "author": { "@type": "Person", "name": "Dan Dascalescu" },Continua....
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Indexação de Aplicativos (App Indexing)
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Indexação de Aplicativos (App Indexing)
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Busca no TelefoneNow on Tap
Indexação de Aplicativos (App Indexing)
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Implemente no App Ative no Google Play Console Configure Deep Link Teste (Ferramenta de teste Google ou Search Console)
Indexação de Aplicativos (App Indexing)
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Indexação de Aplicativos...
... Deep Link!
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Indexação de Aplicativos – Deep Link
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Indexação de Aplicativos – Deep Link
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Alternate no <head> da página para versão da página no App....
... ou através do sitemap.
Indexação de Aplicativos – Deep Link
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Teste App Indexing através de:
- Google Search Console para App
- URL abaixo acessada pelo celular
http://applinktest.appspot.com/app-link.html?url=android-app://SEU_DEEP_LINK
http://applinktest.appspot.com/app-link.html?url=ios-app://SEU_DEEP_LINK
Search Console (Webmaster Tools)
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ASO - App Store Optimization
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ASO - App Store Optimization
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ASO - App Store Optimization
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ASO - App Store Optimization
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ASO - App Store Optimization
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ASO - App Store Optimization
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Como saber mais?
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Teste de Compatibilidade: https://testmysite.thinkwithgoogle.com/
SEO Mobile: https://developers.google.com/webmasters/mobile-sites/mobile-seo/
Blog Central para Webmasters: http://googlewebmaster-pt.blogspot.com.br
Mobile Day: https://www.thinkwithgoogle.com/intl/pt-br/collections/mobile-day.html
Our Mobile Planet: http://think.withgoogle.com/mobileplanet/pt-br/
Indexação de Aplicativos: https://developers.google.com/app-indexing/
Google Web Light: https://support.google.com/webmasters/answer/6211428?hl=pt-BR
AMP Project: https://www.ampproject.org/ e https://ampbyexample.com
ASO: http://searchengineland.com/app-indexing-new-frontier-seo-apple-search-ios-app-indexing-223880
Links
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seonews.com.br
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Obrigada!nshgeek nataschash
Crédito das Imagens:http://www.spiner.com.br/wp-content/uploads/2015/06/2015.03.10-Mini-FA-L1-Beginning-in-April-Expect-More-Mobile-Friendly-Sites-on-Google-MM-680x380.pnghttp://imavex.vo.llnwd.net/o18/clients/imavex/images/Blog/15-5-12-mobilegeddon.jpghttp://searchengineland.com/figz/wp-content/seloads/2015/04/mobilegeddon6-ss-1920-800x450.jpghttp://www.bcmarketing.com.au/wp-content/uploads/2015/04/Walking-Dead-mobilegeddon.jpghttps://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAOhAAAAJGUyYjEzMzFmLWI0MzMtNGI4Ny05NDU1LTEyMmQ1NjZjODg2Yw.jpghttp://www.webbz.com.br/blog/wp-content/uploads/2015/04/mobilegeddon-keep-calm.jpghttp://appache.no/wp-content/uploads/2014/08/2338950-applications-mobiles-a-quoi-ressemble-le-marche-us.jpghttp://redlabtech.com/wp-content/uploads/2015/07/mobilegeddon.jpghttp://www.wepick.com.br/cms/wp-content/uploads/2014/05/doce.jpghttp://www.pymnts.com/wp-content/uploads/2015/03/CARDFREE_Feature.pnghttp://blog.apps-panel.com/wp-content/uploads/2014/04/app-store-optimization.jpghttps://www.thinkwithgoogle.com/intl/pt-br/collections/mobile-day.htmlhttps://blog.kissmetrics.com/app-store-optimization/