mobile social networks: a giant fish?
DESCRIPTION
Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-) It was followed by a panel discussion.TRANSCRIPT
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Benjamin Joffe | CEO, Plus Eight Star | 3G Summit, Kunshan | 2009.10
Mobile Social Networks
A Giant Fish?
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ベンジャミン
本杰明
벤자민
Benjamin Joffe
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4 years
1 year
4 years
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Consulting | Startups | Community
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| Plus Eight Star
• “Innovation Arbitrage”• Internet & Mobile Digital strategy
• Best practices from China, Japan & Korea
• Published reports• Inside Cyworld
• Inside Tencent
• Inside Alibaba (upcoming)
• Contact• www.plus8star.com
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30 events
107 speakers
3,500 members
1,500 companies
Mobile Monday Beijing
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Startups
• Newt Games• Mobile SNS in 2003
• Japan, 3G, GPS
• Too early!
• Cmune• Social Web Games Developer
• First 3D FPS on Facebook!
• #1 Widget on Apple.com
• Virtual Goods
• www.cmune.com
• Looking for funding!
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You are on the wrong panel!
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“Social NetworkingIs Not a Business”
MIT Technology Review(July/August 2008)
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TIME (April 2009)
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How about mobile?
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Questions
1. Is it all so new?
2. Does it make money?
3. What exactly makes money?
4. What are the market catalysts?
5. The way ahead: Panel
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1. Is it all so new?
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ImaHima (Japan)(“are you free now?”)
250,000 users in 2001
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Mogi(Japan, 2003)
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Book | Mobile Social Networking
• Author: Tomi Ahonen
• 50 Case Studies!
– Published: 2009
– 10 EUR / 100 RMB
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It’s not about technology
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XHTML, Flash, Java
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WAP Brower
Chat room
Game
Info: finance,
book, newsMusic player
Qzone (blog)
Movie
Source: Inside Tencent Report 2009
www.plus8star.com
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1.Guest book
2.Photo album
3.Friends list
4.Diary
5.Plaza
6.BBS
7.Club
8.’My Cy’ (settings)
About service fees
Find subscribers
Registering for fixed
payment
My picture
Mini hompy
Emotion expression
Cyworld Zone:
Map, Video service
Item shop
Source: www.plus8star.com
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Ad banner
Reminders: new “add to my friends” request;
“new message from a friend”, “new comment on
your diary from a friend”
- Main photo (here: Mixi’s CEO)
- Message box,
- Latest diary entries,
- Write an entry (from PC or mobile)
- My photo album
My favorite friends, “Foot-prints” (who visited
my profile page), Search function
My mixi friends’ list (here: 580 friends)
My communities’ list (here: 70 communities)
My profile / My introductions (what friends
wrote about me)
Invite a friend (using mobile email)
Latest diary entries by my friends
Source: www.plus8star.com
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Go to “my page”
Invite a friend
“New!”
- New avatar items release
- New game (golf game)
- Get new items by inviting friends
- Get Moba Gold by registering to the site
“Let’s play”
- Games: visual and text on the latest game release
- Decoration mail: animated illustration in your emails
“Let’s gather together”
- Visit MGT town
- Read latest diaries
- Search for new friends
- “Circles” (equivalent of communities)
- Q&A “the Questions market, let’s ask!”
Source: www.plus8star.com
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Mobile Game Town
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Source: DeNA
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Source: DeNA
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Business models&
Ecosystems
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Does it make money?
Going back in time
Conference in Washington D.C.
June 2008
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Mobile users 2008 (estimate)
3 mln 50 mln 6 mln 10 mln 10 mln
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Profit 2007 (USD)
(50 mln) 225 mln ~100 mln 35 mln ~60 mln
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Mobile Social Networks in Japan
Company Mixi DeNA GREE
Usage 2/3 mobile 100% mobile 100% mobile
Revenue 2008 $120 mln $320 mln $60 mln
Profit margin 31% 40% 63%
From users 5% 80% 75%
www.plus8star.com
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Mobile Facebook
• 2009.06 | 3 million users?
• 2009.01 | 20 million users
• 2009.09 | 65 million users
• Revenue = 0?
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4. Catalysts
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1High speed & Flat fee
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2Payment systems
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3Girls
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4Companies & Schools!
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Panel Discussion
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Mobile SNS | Panel Discussion
• Panelists
– Yong Wang CEO, DeNA China / TX.cn
– Akio Tanaka Founding Partner, Infinity Ventures
– Richard Robinson Co-Founder & President, Kooky Panda
– Christopher Kahler Founder, Urbian.org
– Eduardo Sciammarella Founder, Protohaus.com
– Stephen Bell Managing Director, Trilogy Ventures
– Shintarou Yamada Founder & CEO, UNOH.inc
• Moderator
– Benjamin Joffe CEO, +8*
Partner, Cmune
Co-Founder, Mobile Monday Beijing
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Topics
1. Introduction1. Mobile SNS and You
2. Mobile SNS Business1. Successes, Barriers, Catalysts
2. Growth, Engagement, Monetization
3. Opportunities1. Concepts
2. Local vs. Foreign
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Conclusion(from Wikipedia)
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Learn more about “Innovation Arbitrage”
Thanks!
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