mobile w strategii firmy #briefmobile
TRANSCRIPT
![Page 1: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/1.jpg)
Z A C Z Y N A M Y ?
![Page 2: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/2.jpg)
M A R C I N
![Page 3: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/3.jpg)
P i z z a p o r t a l
![Page 4: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/4.jpg)
![Page 5: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/5.jpg)
MOB I L Ew s t r a t e g i i f i r m y
![Page 6: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/6.jpg)
„ W S Z Y S T K O Z A L E Ż Y ”
![Page 7: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/7.jpg)
C L A Y T O N C H R I S T E N S E N
![Page 8: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/8.jpg)
![Page 9: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/9.jpg)
D R O G A D O P R A C Y
P O W R Ó T D O D O M U
![Page 10: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/10.jpg)
D ŁU G A T R A S A ,
C Z Y M Ś T R Z E B A S I Ę Z A JĄ Ć ,
J E S Z C Z E N I E J E S T E M G ŁO D N Y
![Page 11: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/11.jpg)
P O W R Ó T Z D Z I E C K I E M ,
J E S T E M Z M Ę C Z O N Y,
P O T R Z E B U J Ę C H W I L I C I S Z Y
![Page 12: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/12.jpg)
J O B S T O B E D O N E
![Page 13: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/13.jpg)
K A ŻDĄ R Z E C Z , K T Ó R Ą K U P U J E M Y
Z A T R U D N I A M Y D O W Y K O N A N I A
P E W N E J P R A C Y
![Page 14: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/14.jpg)
J A KĄ P R A C Ę W Y K O N U JĄ D L A N A S
MOB I L E ?
![Page 15: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/15.jpg)
http://www.statista.com/statistics/270291/popular-categories-in-the-app-store/
Most popular Apple App Store categories in June 2015
![Page 16: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/16.jpg)
http://flurrymobile.tumblr.com/post/113379517625/app-engagement-the-matrix-reloaded
Loyalty by aplication category
![Page 17: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/17.jpg)
1. B R A K ŚW I A D O M O Ś C I
2. P I E R W S Z E T E S T Y
3. O S T R O ŻN E W E J Ś C I E W R Y N E K
4. S Z L I F O W A N I E E F E K T Ó W
5. D Z I A Ł M O B I L N Y
6. O P T Y M A L I Z A C J A P R Z E Z M O B I L E
7. K O N K U R E N C J A M O B I L E - F I R S T
8. P O C Z Ą T K I R Y N K U M O B I L E - O N L Y
9. R Y N E K M O B I L E - O N L Y
9F A Z W C H O D Z E N I A
W M O B I L E
![Page 18: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/18.jpg)
1. B R A K ŚW I A D O M O Ś C I
2. P I E R W S Z E T E S T Y
3. O S T R O ŻN E W E J Ś C I E W R Y N E K
4. S Z L I F O W A N I E E F E K T Ó W
5. D Z I A Ł M O B I L N Y
6. O P T Y M A L I Z A C J A P R Z E Z M O B I L E
7. K O N K U R E N C J A M O B I L E - F I R S T
8. P O C Z Ą T K I R Y N K U M O B I L E - O N L Y
9. R Y N E K M O B I L E - O N L Y
Żabka w 2015
Polsk ie grupy mediowe
YoGiYo
Fr isco w 2013
iTax i w 2013
![Page 19: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/19.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
![Page 20: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/20.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
„Tradycyjny biznes” - usługi trzecie, platformy, gateways
![Page 21: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/21.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
Allegro, Audioteka, JakDojade - tam gdzie są użytkownicy
![Page 22: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/22.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
YoGiYo - najsłabsze ogniwo odpada
![Page 23: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/23.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
Uber - całkowita koncentracja dla najlepszego UX
![Page 24: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/24.jpg)
N O N M O B I L E M O B I L E S E C O N D
M O B I L E F I R S T M O B I L E O N L Y
Instagram - zapełnianie nisz
![Page 25: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/25.jpg)
P O T E N C J A L N E P R O B L E M Y
OGRANICZENIA TECHNOLOGICZNE
BRAK ZROZUMIENIA NOWEGO KANAŁU
OPÓR ORGANIZYCYJNY
MINOR
BRAK STRUKTUR I PROCESÓW
MAJOR DEALBREAKER
![Page 26: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/26.jpg)
R E A S U M U JĄ C
![Page 27: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/27.jpg)
1. M Y Ś L E N I E P R A CĄ D O W Y K O N A N I A
2. R O Z U M I E N I E R Y Z Y K I K O S Z T Ó W
3. K R Y T Y C Z N E S P O J R Z E N I E N A
D O J R Z A ŁO Ś Ć O R G A N I Z A C YJ N Ą
![Page 28: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/28.jpg)
H o w e v e r b e a u t i f u l t h e s t r a t e g y , y o u s h o u l d o c c a s i o n a l l y l o o k a t t h e r e s u l t s .
![Page 29: Mobile w strategii firmy #BriefMobile](https://reader036.vdocuments.pub/reader036/viewer/2022062420/55ce7f92bb61ebb5088b45cf/html5/thumbnails/29.jpg)
@ i s s h