module 4 planning sp. what’s in module 4 opportunities for sp different sp models communication...
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Module 4Planning SP
What’s in Module 4
Opportunities for SP
Different SP models
Communication plan
Monitoring and evaluating
Working session
Opportunities for SP
In what contexts will SP processes be needed?
List some examples from your own experience
Opportunities for SP: examples
Policy development e.g. development of Namibia’s Coastal White Paper
Programme assessment e.g. development of transboundary TDA/SAP in a Large Marine Ecosystem
Development planning e.g. preparation of Integrated Development Plan (IDP) for a municipality
Environmental Impact Assessment (EIA) e.g. proposed windfarm In
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Source: UNEP
Source: UNEP
What mechanisms have had success to increase the connection between local government and their constituents?
Connecting government and their constituents...
Integrated Development Planning (IDP) processes in South Africa
IDP forums ward committee meetings road shows budget processes stakeholder meetings, forums and individual
consultations
“Community-driven development is the process by
which community groups assume control and authority
over decisions and resources in development projects,
which affect their lives.
This means reversing control and accountability from
the central authorities to community organisations in
the initiation, planning, implementation, operation,
maintenance and evaluation of development projects
with agencies playing a supportive role.”
To borrow from Thami Ngwenya…
Genuine public participation
assumes two things:
(1) that government creates itself as
accountable, transparent and open, with clear
structures and processes for enabling
participation, and
(2) that civil society actively takes advantage of
available mechanisms for participation, or
engages in creating such mechanisms where
none exist. Source: Kabemba (2003)
Different SP models
Let’s review what a SP process might entail…
1. Define what you want to achieve, what are the objectives?
2. Who are the stakeholders and what is their interest/ potential role in the process?
3. Plan communication/ participationactivities (there may be several rounds)
4. Don’t assume it’s a success, measure and adjust approach
In 4 simple steps...
A “belt and braces” approach
Define preliminary objectives Rough stakeholder mapping Awareness drive / baseline study / survey Full stakeholder analysis Prepare participation plan Conduct cycle of participatory/communication
activities as appropriate for audience / project Measure results
Process suggested by A. LOUPPE, a French governance expert:
SURVEY
starting from individual needs
expression
DEBATE
making crucial themes,tension lines and
partnership opportunitiesemerge
PROJECT DESIGN
associating citizensor users awareness
with technicalor political expertise
IMPLEMENTATION
getting support fromthe citizen standing
either as,
- adressee - co-producer
- assessor
Louppe’s process
Effective participation...
River basin management planning in Scotland
Comunication plan
How to put it all together?
How do we ensure smooth implementation of the SP process and its communication activities?
Write down some ideas of what should be included in a communication plan
How to start?
Start from the needs expressed by
stakeholders and identify the communication
objectives we want to achieve before
undertaking specific activities
What we need to know
Who is the Target Audience?
What are the Key Messages for stakeholders?
Which Communication Tools are most suitable?
What are the Implementation Details?
Communication plan: example
Target Audience / Stakeholder Group
Aim Communication Tools
Who to Action?
By When?
Costs?
Monitoring and evaluating
How can we measure that the participation is successful?
Are there indicators which can be used?
What would one want to measure?
Time to write down some ideas…
Stakeholder participation is not a single event with easily quantifiable results. The measures of its success are thus by nature often qualitative.
Measure against objectives initally set for stakeholder engagement!
measure empowerment and capacity issues (e.g., changes in stakeholders’ knowledge, perceptions, practices);
take into account limitations due to language, gender, economic, and cultural contexts and biases;
be disaggregated by gender, socioeconomic status, indigenous or minority community membership, government, and private sector in order to assess progress made within different stakeholder groups.
Indicators should...
Source: ELI
Examples of indicators...
Numbers of stakeholder workshops/meetings and attendance levels of various stakeholder groups
Number of women, indigenous groups, or other traditionally under-represented stakeholders represented at meetings, workshops, or on stakeholder institutions
Number of comments received
Quality and timeliness of information available to stakeholders
Capacity of stakeholders to contribute meaningfully to decision making
Representation of stakeholder values in decisionsSource: ELI
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1. Define a set of communication objectives. How will these address the interests of the project and of stakeholder groups?
2. Does it make sense to group stakeholders by interest/geography/demographic into target groups?
3. Identify one or more communication initiatives/ opportunities for stakeholder input (i.e. broad campaigns)
4. Outline what mix of media/techniques would be most appropriate to engage each of the relevant target audience groups in each of the broad campaigns suggested above.
Scenario: working session(use one of the course scenarios)
Based on the stakeholder analysis done earlier, draw up a basic communication plan: