module 8 social networking

32
Li Lipsey School of Real Estate 2011 Systems for Success Presented by Mike Lipsey, MCRE

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Page 1: Module 8   social networking

Li

Lipsey School of Real Estate2011 Systems for Success

Presented by

Mike Lipsey, MCRE

Page 2: Module 8   social networking

Module 8 Social Networking

8.1…………….………………..……Traditional Involvement 8.11…...............................Community

Involvement 8.12……......……………....Real Estate Involvement

8.2……………………………….……………….eInvolvement8.21…………… …………...……..Social Networking8.22..…………….……………..…Personal Branding8.23…………..….………………….....Team Branding

Module 8: Social Networking

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Social Networking Spectrum

Human Digital

Sophistic

ated

Simplis

tic

Sophistic

ated

Sophistic

ated

Simplis

tic

Sophistic

ated

Simplis

tic

Big Brother

CCIMNAIOP

PhilanthropySIOR

Personal Bio

Team Website

Facebook

Twitter

LinkedIn

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Community Involvement

8.11

Involvement With Community Emphasis

Goals / Benefits Long Term Relationships, Not Short Term Benefit Personal Satisfaction Benefiting Community Progress

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Community Involvement8.11

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Community Involvement8.11

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Community Involvement8.11

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Community Involvement8.11

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Community Involvement8.11

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Community Involvement8.11

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Community Involvement8.11

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Real Estate Involvement

Involvement Specific to the Real Estate Industry

Goals / Benefits Long Term Relationships, Not Short Term Benefit Mutual Beneficial Financial Performance Sharing and Receiving New / Efficient Practices

8.12

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Real Estate Involvement8.12

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Real Estate Involvement8.12

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Real Estate Involvement8.12

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Real Estate Involvement8.12

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Real Estate Involvement8.12

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Real Estate Involvement8.12

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Community / Real Estate Involvement8.118.12

Community Involvement

Commitment Personal Benefit Financial Benefit

1. _______________ _________________ _________________ _________________

2. _______________ _________________ _________________ _________________

Real Estate Involvement

Commitment Personal Benefit Financial Benefit

1. _______________ _________________ _________________ _________________

2. _______________ _________________ _________________ _________________

Establishing Involvement

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eNetworking

8.21

eNetworking Non Traditional Networking, Using Social Networking

Goals / Benefits Reaching Out to New and Untapped Relationships Spreading Message to Large Audience with Little Effort Sharing and Receiving New / Efficient Practices

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eNetworking – Twitter (Screen Shot)8.21

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eNetworking – Twitter (Example)

8.21

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eNetworking – LinkedIn (Screen Shot)8.21

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eNetworking – LinkedIn (Example)

8.21

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eNetworking – FaceBook (Screen Shot)8.21

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eNetworking – FaceBook (Example)

8.21

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eNetworking (You Tube)8.21

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Personal Branding

Personal Biographical Outline of Practices and Achievements

Goals / Benefits

Gives Clients and Colleagues an Idea of Who You Are Allows one the Ability to Track and Promote Listings /

Availabilities Easily Uploaded, Reached Quickly

8.22

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Personal Branding8.22

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Team Branding

Team Branding Created Website Specific to the Marketing of a Specific

Team

Goals / Benefits Show Colleagues and Clients Team Sophistication Allows Teams to Keep Others Up to Date on Listings and Team

News

8.23

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Team Branding8.23

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Team Branding8.23