MOHAMED MORSI IBRAHIMDubai United Arab Emirates

Cell: 00971501028005

E-mail: MOHAMED_MORSI139@YAHOO.COM/ Mohamed.morsi@dawnfoods.com

KEY ACCOUNT SALES MANAGER(MIDDLE ESAT) -REGIONAL SALES MANAGER-AREA SALES MANAGER

TERRITORY DEVELOPMENT MANAGER –ACCOUNT DEVELOPMENT REPRESENTATIVE

TERRITORY COORDINATOR

Looking for challenging career opportunity in the field of sales in multinational company as I have long experience in FMCG industry with multinational companies (Pepsi-master foods-nada dairy-alrashed food industry-dawnfoods international) that developed my skills and personality and gives me the ability to work under pressure to achieve the company policies / objectives / targets in the dead time by using my team work through communicate and organize them.

STRENGTHS • Communication & interpersonal skills.

• Negotiation & follow up skills.

• Reroute and restructure skills.

• Training and developing stuff skills.

• Work under pressure & stress skills.

• Strong problem solving skills

• Presentation skills.

• Creating data base skills.

• Analytical skills.

• Evaluation skills.

• Decision making skills.

• Relationship management

WORK EXPERIENCEDAWN FOODS INTERNATIONAL - MIDDLE EAST KEY ACCOUNT SALES MANAGER

(1/09/2014 TO PRESENT)

(A PRODUCER OF WIDE RANGE OF FROZEN SWEET BAKERY PRODUCT)

COUNTRIES UNDER MY MANAGEMENT

-SAUDIA ARABIA-QATAR-KUWAIT-LEBNAN-JORDAN-UAE-BAHRAIN- OMAN

MANAGING 20 DISTRIBUTOR & K-ACCOUNTS

ACHIEVEMENTS:

Starting the frozen business in middle east and north Africa Assigning 3 distributor for the frozen business in Saudi Arabia ( total business 2 million euro)1. Matajer al Arabia- (CENTRAL REGION)2. Abed trading- (WESTERN REGION)3. Awal al qotof -(EASTERN REGION )

Dealing direct with barnies account in Saudi Arabia the biggest drive through chain (total business 800000 euro)

Assigning maghadi food co. as a distributor in Qatar

( total business 350 000 euro)

Assigning perfecta co. as distributor in Kuwait

( total business 500000 euro)

Assigning Egypt bakery stores co. as a distributor in Egypt

( total business 750000 euro)

Dealing direct with McDonalds account over 10 countries (total business 5 million euro)

(united Arab of emirates – Saudi Arabia (2 franchise)-Qatar- Kuwait –Oman –Pakistan –Jordan – Malaysia -Lebanon)

Two years awarding the highest achievement award salsa award for 2015 and 2016

ALRASHED FOOD INDUSTRIES (YUMMY)

EASTERN REGION) 1/12/2012 TILL 1/09/2014

REGIONAL SALES MANAGER (SAUDIA ARABIA)

(A PRODUCER OF BAKERY &FROZEN PRODUCTS).

CITIES UNDER MY MANAGEMENT (KHOBAR/DAMMAM/JUBAIL/NARIYAH /AL HASAA /HAFER EL BATEN

AL OTHMAN AGRI.PROD.&PROC.CO.(NADA DAIRY COMPANY)

REGIONAL SALES MANAGER (SAUDIA ARABIA-NORTH EAST REGION) 3/12/2008 till 25/9/2012

North east region involve cities (Jubail / nariyah / haferelbaten).

(A producer of wide range for fresh and long life dairy/ juice and trading (cheese/butter/tomato paste) products).

JOB RESPONSIBILITIES

1. Distribute the annual budget among the branches under my management according to its share in sales volume.

2. Prepare and implement the work plans needed to fulfill the approved strategies (in cooperation with my team) and report to the company top management periodically on the progress of these work plans.

3. To help manage/train/operate and direct the area managers/area in charge and supervisors towards the achievements of their prospective objectives.

4. Develop the performance standards and kpis for all the customers’ functions and activities.

5. Supervise the development and launching of new product lines.

6. Analyze the market trends and developments with the aim of identifying volume and share opportunities.

7. Support the marketing division to develop/implement and monitor marketing plans.

8. Monitor performance against plans and recommend and make changes as necessary to ensure that targets are achieved.

9. Participate in preparation and finalization of the whole sale budget in my region.

10. Monitor market trends and prices along with customers to our products and suggest correction if required.

ACHIEVEMENTS

Creating the north east region which include (jubail/nariyah/hafer el baten)which yield annualy 9600000 litres of fresh dairy and 4800000of fresh juice and 420000 litres of fresh florida and 8900000 litres of uht products and 340000 litres of trading products which equal in value to (17600000 s.r)

Making rerouting increase the routes of jubail from 7 fresh routes to 10 freh routes & from 1 uht route to 2 uht routes and add 1 trading route and nariyah from 4 fresh routes to 7 fresh routes and adding 1 uht route and 1trading route and hafer el baten from 8 fresh routes to 12 fresh routes and add i uht route which leads to sales growth of 28% total region &decrease in the expiry from 13%to 9% in dairy and from 7% to 4 % in fresh juice.

Opening temporary credit cash sales in my region which lead to gain market share against the other competitors.

Applying pre seller program in k- account which lead to decrease in the expiry and increase of sales to this channel .

AL NAHDI TRADING COMPANY(MARS CO.)– (REPUBLIC OF YEMEN)

AREA SALES MANAGER OF REMOTE AREAS.(adan/mukalla/taiz/abb/hodidia)

11/9/2006 TILL 30/8/2008

A distributor of wide range of packaged confectionary products&icecream (snickers/mars/Twix/galaxy chocolate/maltase’s/skittles/bounty)

JOB RESPONSIBILITIES

1-Driving sales growth and ensure that the yearly and monthly target are met.

2-Identifying new market sales and share opportunities.

3-Maintain data base for high sales volume customers and making good relation with the key persons and scheduling regular visits.

4-Negotiating prices and finalize contracts with k-account and whole seller customers.

5-Ensure timely collection of payment.

6-Adding value and energy to the sales team (applying the concept of selling through others).

7-Eeffectively recruits &train supervisors and customer representatives & evaluate the performance of the old and new sales team

ACHIEVEMENTS

Divide the area in to channels and in each channel into category and making routes for retail& k-account &whole seller.

Distributing 425 coolers (between confictionary coolers & ice cream coolers) in the market which make excellent presence for the products and increase market share against exsisting competitors.

Increasing the hot shelf display in the k-account and whole sellers . Reaching a sales growth in confictionary products 22%which equal to vale of 7400000 dollars

and in ice cream products 14% which equal to value of 2800000 dollars

PEPSI COLA BUG SHAN– (SAUDIA ARABIA-MAKKAH BRANCH )

14/3/2001– 8/7/2006

1. Territory coordinator (direct distribution).

2. Account development representative (direct distribution).

3. Territory development manager (direct distribution).

Bottler of wide range of beverage &fresh juice and mineral water products(Pepsi cola/7-up/ mirinda/ mountain dew /shani/Tropicana/mr juicy/Aqua Fina)

POSITION: TERRITORY COORDINATOR 14/3/2001 - 1/12/2002

JOB RESPONSIBILITIES

1-Preparing the score board & top 20 and 15 customers & performance indicators for each customer representative and for the total territory and updating it in weekly and monthly basis.

2. Maintain data base for my section (customer list for each route/ visit sequence/marketing tools/customers category) and updating it on weekly and monthly basis.

3. Filling and documentation in my territory (score card/daily sales summary/daily credit invoices/memo in &out).

4. Linking between my section and different branch department.

5. Organizing the exit of the customer representatives in the morning to the market and solving any problems that can face them like (no- helpers / mechanical problems / loading problems).

6. Preparing the data for weekly territory meeting.

7. Responsible for the loading of the distribution cars with the company products to ensure that the loading is idle.

8. Responsible for the coolers delivery to the customers in cooperation with the work shop dept).

POSITION: ACCOUNT DEVELOPMENT REPRESENTATIVE (DYNAMO OF THE SECTION) 1/12/2002 - 25/8/2004

JOB RESPONSIBILITIES:

1. Responsible for the credit of the section regarding aging and collection and keeping updated file for territory credit information.

2. Act as a preseller (order taker) and ensure the delivery to the semi whole seller and special price)

3. Review the sales progress for the top 10 &15 customers in the territory and solving any problems that can arise.

4. Review the sales report like (distribution reports/sales by customer/sales by sku / sales by sku by flavors') and make correction steps in cooperation with the customer's representative.

5. Responsible for achieving the monthly sales target of the territory and reviewing the progress versus the budget on weekly basis and make corrective actions.

6. Ensure that the performance of the customer representatives in the market is matching the company policies in terms of (visit sequences / integrity inside the coolers / steps of visit).

7. Responsible for the new customers / new products / new promotion.

8. Ensuring the execution of the marketing programs inside the market.

POSITION: TERRITORY DEVELOPMENT MANAGER (HEAD OF THE SALES SECTION) 25/8/2004 - 8/7/2006

JOB RESPONSIBILITIES:

1. Setting clear objectives that are matching the company goals with each members of the territory team.

2. Ensure the clear understanding of each territory members regarding pricing and promotions.

3. Follow up on the update of the territory score board minimum on a weekly basis.

4. Provide performance feed back to each territory supervisors.

5. Increase the performance capability through work with and one with one meeting providing development feed back to the customer representatives and territory supervisors.

6. Maintain records of work with objectives and progress for each team member.

7. Cooperate with sales capability manager to make group training when required.

8. Ensure successful execution of core work (delivery/merchandising/marketing tools&equipment).

9. Responsible for lowering the cost for exclusive outlets &chains.

10. Improving the routes productivity with in the territory.

ACHEIVEMENTS:

One of the team that reach the sales of makkah branch to 10000000cases/year which was equal to bahrain sales target.

Increasing the execulsivity in my territory from 62% to 87%. Increasing the routes from 7 one way routes to 10 one way routes which increase the distribution

per category/per sku/per flavour in the territory. Creating the special price eatries route and responsible for the project of low income and

mountain areas inside makkah branch.. Make A Sales Growth Of 17% During My Management For The Territory

TRAINING WORK EXPERIENCE DURING UNIVERSITY:

1. EGYPTIAN GULF BANK. (ALEXANDRIA CAIRO)2. UNION ENGINEERING GROUP. (ALEXANDRIA CAIRO)3. CITI BANK. (ALEXANDRIA CAIRO)4. AMERICAN LIFE INSURANCE COMPANY. (ALEXANDRIA CAIRO)

EDUCATION

BACHELOR OF COMMERCE (ENGLISH ACCOUNTING) DEPARTMENT YEAR 2000

(ALEXANDRIA UNIVERSITY/EGYPT)

TRAINING COURSES

SALES ON BOARD TERRITORY UNIVERSITY WEKKA PRE SELLER PROGRAM REROUTING COURSE SALES DEVELOPMENT SKILLS FOR SUPERVISOR MERCHANDISING SKILLS

COMPUTER

- MS OFFICE (WORD, EXCEL)- ADVANCE INTERNET SKILLS

LANGUAGE

- Fluency in Arabic and English language-

PERSONAL INFORMATION:

Egyptian Birth Date 13/9/1975 Married

REFERENCE

Furnished promptly upon request with supporting documents.