monetizar la radio online / nicolas moulard actuonda @ broadcastit14
TRANSCRIPT
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2 Grandes oportunidades para la radio onlinepara la radio online
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complementarias, internacionales, comunitarias, ‘club
de fans’ (/afinidad, /geografía…)
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multimedia y multidispositivos, personal/bajo
demanda, multidireccional/social, creatividad digital
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2 Grandes retospara la radio onlinepara la radio online
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Multiplicación de las ofertas de infotainment (ruido,
dispersión of atención…), fragmentación de la
audiencia (elección), falta de fidelidad…
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Publicidad, patrocinio, branded content, operación
especial, premium, micropago, e-comercio, ‘revenue
share’, negocios colaterales… (falta de estándar, de
métricas, de ‘educación digital, de agregación…)
¿nuevos formatos publicitarios?
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Los motoresde la monetizaciónde la monetización
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Webdoc, internet release first, bonus exclusives,
comentarios, directos, backstage, video, transmedia…
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personal content/targeted Ad, login/profile,
recommendations…
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podcast/catch-up, relinearisación, scheduler,
tagging/post-listening, metadata…
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Participación, redes sociales hasta UGC,
crowdsourcing, citizen journalism…
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Quizz, vote, judge, Trivial, evento/pub sincronizada,
estatisticas, geolocalización, RA…
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Pc, móvil (primero) + TV, consola de juego,
dashboard…
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Multimedia, hyperconectada, Video,
graficos/estatisticas, fotos…
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audio+visual, Click-to-action/to-buy, social, medible,
sincronisable, Targetting/personal/directa, eficaz…
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API, widgets, app, cross canales, open data,
partnership, UGC
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Agregación, partnership, nuevos canales de
distribución
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Innovación (contenidos, distribución, modelos de
negocio), audio liquido, transmedia, crossmedia,
multistream, branded content, app de utilidad, realidad
augmentada, objectos conectados
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Los modelos de negociode negocio
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Gestión directa, Agregación
Formatos estándares, planificación, medición…
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Audioemotion
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Prisa Musica / Yu : No te lo pierda
http://www.yu.vodafone.es
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Cope / App Tiempo de Juego :
http://www.cope.es/detalle/Descargate-ya-la-Aplicacion-de-
Tiempo-de-Juego.html
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Pop up radio
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Radio Gym con Expressa Radio
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Spotify
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Absolute Radio UK
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BBC Iplayer New Generation
(http://www.bbc.co.uk/iplayer/radio)
http://www.theguardian.com/media/2013/oct/06/bbc-next-
generation-iplayer-digital
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Itunes
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babyradio
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el extrarradio
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Las claves
• Conocer bien su audiencia, • Conocer bien su audiencia, su comunidad
• Aportarle valor centrada en el audio
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Nace con el propósito de investigar, compartir y divulgar
información relevante a nivel nacional e internacional
sobre la radio online: contenidos, usabilidad,
tecnología, tendencias, monetizacióntecnología, tendencias, monetización
* Maximizar la proyección y monetización del medio
* Consecución del crecimiento del medio en cuanto a
audiencias, resultados y evolución
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Gracias
Stand Actuonda 6B10
Stand AERO 6B11
Nicolas Moulard – ActuondaNicolas Moulard – Actuonda
@Radio_20