monroe
TRANSCRIPT
LOGICAL WRITING
MOTIVATED SEQUENCE PATTERN
~ALAN H. MONROE~
モンローの説得技法
MONROE'S MOTIVATED SEQUENCE
ATTENTION
NEED
SATISFACTION
VISUALIZATION
ACTIONhttps://en.wikipedia.org/wiki/Monroe%27s_motivated_sequence
GET THE ATTENTION OF YOUR AUDIENCE USING A DETAILED STORY
ATTENTION
SHOW HOW THE TOPIC APPLIES TO THE PSYCHOLOGICAL NEED OF THE AUDIENCE MEMBERS
NEED
SATISFACTION
TELL THE AUDIENCE WHAT WILL HAPPEN IF THE SOLUTION IS IMPLEMENTED
VISUALIZATION
TELL THE AUDIENCE WHAT ACTION THEY CAN TAKE PERSONALLY TO SOLVE THE PROBLEM.
ACTION
