moving beyond the computer screen
TRANSCRIPT
MOVING BEYOND THE
COMPUTER SCREEN:
TURNING SOCIAL MEDIA
CONTACTS INTO REAL
LIFE RELATIONSHIPS
Haley Odom| www.haleyodom.com |
@HaleyOdom
Rules of Presentation
Procedure
What I offer to you:
I will try not to curse.
What you offer to me:
You will participate.
You will ask questions.
“…but I don’t need to
participate!”
Social Media is about being personal.
Everyone has unique issues.
Let’s be specific, and talk about your real-
world concerns.
Who here….?
I’m online! Now what?
Organize Yourself
Do your photos match?
Is your bio consistent across platforms?
Does your bio say anything personal?
Be Personal.
You’re
human.
Not just
a
lawyer.
Social Media
=
Happy Hour
Be Professional. (or not)
I like cursing.
Why don’t I curse on
Twitter/Facebook?
Do I mind people
cursing?
Do I talk about
politics?
That’s not the image
I want to present.
No, I don’t. I kind of
like it.
Not really. I want to
control my
message.
Be Present.
Pay attention.
Who follows you?
Who is talking to you?
Are you being
responsive?
1. Leverage your current
relationships.
Creating New Relationships
Connect. Connect. Connect.
Client databases
LinkedIn (You already have this, right?)
Business cards in your desk
Outlook contacts.
Vendors you love.
Vendors you like.
Vendors you hate.
2. Who are your friends talking
to?
3. Geography
Branch Out
4. Be selective. (or don’t)
Target an audience
Only attorneys
Only judges
Only PI attorneys
Or don’t
I have a community, now
what?
Communicate!
Share what you want.
Communicate!
Share what your followers want.
Talk to People.
Invite people to meet you in
person.
However….
You don’t need to
meet in person to
build a “real”
relationship.
@BobAmbrogi Changed My
Life
You are building relationships
that make meeting face-to-
face easier.
You are building trust.
Meeting IRL
Let’s be honest….
