moving toward the future with daily regional air service dan dickten, a.a.e. director of aviation...
TRANSCRIPT
MOVING TOWARD THE FUTURE WITH DAILY REGIONAL AIR SERVICE
DAN DICKTEN, A.A.E.DIRECTOR OF AVIATION
WESTERN RESERVE PORT AUTHORITY1
Youngstown-Warren Regional Airport
YNG – CURRENT ROLE NON-HUB COMMERCIAL SERVICE JOINT-USE MILITARY AIRPORT
HOME OF 910TH Air Lift Wing – USAF RESERVE 9,003 FT. LONG RUNWAY, AMONG LONGEST IN
OHIO FRONT DOOR TO MAHONING VALLEY
HOW YNG FITS THE FUTURE? DAILY AIR SERVICE
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STRAINED NATIONAL AIRPORT INFRASTRUCTURE (Delays/Late Departures & Arrivals)
YNG IS PART OF THE SOLUTION YNG HAS WHAT IS NEEDED
COST-EFFECTIVE EFFICIENT CONVENIENT
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FACILITY FOR BUSINESS & GENERAL AVIATION BOTH ARE KEY TO REGIONAL ECONOMIC GROWTH
IMPORTANT ALTERNATIVE TO BUSY AIRPORTS PIT CLE CAK
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1999 YNG AIR SERVICE SUMMARY 2 DAILY UNITED FLIGHTS TO CHICAGO 4 DAILY NORTHWEST FLIGHTS TO DETROIT 5 DAILY US AIR FLIGHTS TO PITTSBURGH MANY YNG FLIGHTS STOPPED AT CAK THEN ON TO
DESTINATION – NOT VERY POPULAR
2001 SERVICE REDUCED TO 2 DAILY NORTHWEST FLIGHTS TO DETROIT
2003 NORTHWEST STOPPED ALL SERVICE
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ALL WERE ESSENTIAL AIR SERVICE FUNDED 2002 – 70 MILE RULE
AIRPORTS CLOSER THAN 70 MILES TO A LARGE HUB LOST EAS FUNDS
PIT < 70 MILES –BUILT ON WRONG SIDE OF PITTSBURGH
AIRLINES PERCEIVE YNG AS ONE OF “THOSE AIRPORTS THAT COULDN’T SUPPORT SERVICE”
L OW FARE SOUTHWEST/AIR TRAN - BUILT UP CAK AND NEGLECTED YNG
CHANGING THE LOSER PERCEPTION WITH ALLEGIANT’S GREAT SUCCESS
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YNG
Myrtle Beach
St. Petersburg
Ft. Lauderdale
Las Vegas
Proposed NewService
OrlandoProposed
New Service
ORLANDO, FL – 96% (Load Factors) ST. PETERSBURG, FL – 97% MYRTLE BEACH, SC – 90%
AIRPORT PASSENGER NUMBERS AT RECORD HIGH WITH 60% INCREASE 2010
42% INCREASE PROJECTED 2011
POTENTIAL ALLEGIANT CITIES FT. LAUDERDALE, FL PUNTA GORDA/FT. MYERS, FL LAS VEGAS, NV
Punta Gorda
Proposed New Service
CASINO FLIGHTS FROM YNG ATLANTIC CITY – GOLD AVIATION TUNICA, MS – ALLEGIANT AIR
YSU AND OTHER SPORT TEAM CHARTERS SUN COUNTRY SOUTHWEST AIRLINES MIAMI AIR
CORPORATE FLIGHT DEPARTMENTS GENERAL AVIATION (GA)
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COMPATIBLE, NOT COMPETITIVE WITH PIT CLE CAK
CONTINUE ROLE AS A BUSINESS/GA FACILITY
SUPPORT ALLEGIANT AIR TO: ORLANDO ST. PETERSBURG MYRTLE BEACH
ATTRACT NEW DAILY NON-STOP REGIONAL SERVICE
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CLOSE TO BUSINESSES IN MAHONING VALLEY
CLOSE TO STRONG GROWTH AREAS YOUNGSTOWN WARREN NILES BOARDMAN SHARON
VERY IMPORTANT FOR THE FUTURE
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30 Mile RadiusYNG/CAK Equal Drive Line
YNG/CLE Equal Drive Line
YNG/ERIEqual Drive Line
Western Side of Interstate 79
Catchment Area
Catchment Area & MSA Overlap
MSA Excluded from Catchment Area
Primary Catchment Area:Total Population
725,280Total Number of Households
309,642Average Household Income
$36,538
Regional MSA:Total Population
588,222Total Number of Households
250,866Average Household Income
$36,646
1.7 M – 1 Hour Drive7.6 M – 2 Hour Drive
WORLD CLASS FACILITIES, HOWEVER, THEY’RE NOT FOR EVERYONE
ONLY PART OF THE FLYING PUBLIC WILL USE YNG FOR DAILY SCHEDULED SERVICE SUCH SERVICE WOULD COMPLIMENT, NOT COMPETE WITH
PIT, CLE AND CAK
THE RESULT – BETTER AIR SERVICE FOR THE NE OHIO REGION
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2010 SURVEY – LOCALS PREFER TO USE YNG FOR BUSINESS TRAVEL
TOP 12 BUSINESS DESTINATIONS: CHICAGO WASHINGTON D.C. DETROITNEW YORK PHILADELPHIA NEWARKATLANTA HOUSTON CHARLOTTEDALLAS BALTIMORE TORONTO
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Washington(Dulles)
Philadelphia
Newark
Detroit
Chicago(O’Hare)
YNG New York (JFK)
TOP 10 LEISURE DESTINATIONS IDENTIFIED: ORLANDO √ MYRTLE BEACH √ LAS VEGAS ST. PETERSBURG (TAMPA BAY) √ FT. LAUDERDALE FT. MYERS – SW FLORIDA ATLANTIC CITY √ TUNICA (MS) √ NEW YORK CITY PHOENIX
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OUR GATEWAYS TO THE WORLD PIT CLE
YNG CAN SERVE THE TRAVELING PUBLIC TOO
AS THE REGION’S NEEDS CHANGE, SO MUST YNG’S ROLE
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LOW-FARE / LOW FREQUENCY SERVICE TO LEISURE DESTINATIONS (ALLEGIANT AIR)
DAILY NON-STOP “NETWORK” SERVICE TO KEY BUSINESS DESTINATIONS AND MAJOR CARRIER CONNECTING AIRPORTS
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LEISURE:ORLANDO √ ST. PETERSBURG √ MYRTLE BEACH √ FT. LAUDERDALE - LAS VEGAS – SW FLORIDA
BUSINESS MARKETS WHERE TIME IS IMPORTANT:CHICAGO - WASHINGTON D.C. – DETROIT –
PHILADELPHIANEW YORK/NEWARK
YNG SERVICE GEARED TO CAPTURE A PORTION OF O&D BUSINESS TRAVELERS
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YOUR YNG AIRPORT
NO HASSLESCONVENIENT (CLOSE TO HOME)REQUIRES LESS ROAD TIME TO AND FROMLOW COST PARKING $6.00/ A DAY vs. $12-$18 CLE/PITKEEPS $$$ IN THE COMMUNITY 18
A NEED FOR YNG CAPACITY IS HERE A MARKET FOR DAILY REGIONAL
SERVICE AT YNG IS HERE TRAFFIC/MARKET NEED EXISTS
TODAY ATTRACTING APPROPRIATE
AIRLINES IS POSSIBLE AND IN PROCESS
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A HIGH LEVEL OF COMMITMENT FROM LOCAL BUSINESSES AND COMMUNITY
PARTNERSHIP WITH REGIONAL CHAMBER AND LOCAL TOURISM & CVB
STRONG COMMUNITY SUPPORT – YNGAIR PARTNERS
3RD PARTY FULL SERVICE PASSENGER & AIRCRAFT HANDLING – WINNER AVIATION
YNG HAS ALL OF THESE !
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STRONG BUSINESS / LEISURE TRAVEL MIX FOR REGIONAL NETWORK SERVICE –
STRONG LEVELS OF BUSINESS TRAFFIC ACCESS TO LARGE POPULATION CENTERS EASY ACCESS TO AIRPORT LOW AIRPORT COSTS LOW COMPETITIVE PROFILE ACCESS TO STRONG MARKET
YNG HAS THIS, TOO!
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POSSIBILITIES FOR YNG INCLUDE: DELTA CONNECTION: DETROIT (DTW); ATLANTA (ATL)
US AIRWAYS EXPRESS: PHILADELPHIA (PHL); CHARLOTTE (CLT)
UNITED EXPRESS: WASHINGTON - DULLES (IAD) CHICAGO O’HARE (ORD)
AMERICAN EAGLE: CHICAGO O’HARE (ORD) NEW YORK LAGUARDIA (LGA)
ALLEGIANT AIR: FT. LAUDERDALE (FLL); LAS VEGAS (LAS) PUNTA GORDA (PGD) SW FLA;
NEW YORK; PHOENIX; HILTON HEAD; HONOLULU;
YNG MANAGEMENT IN DISCUSSIONS WITH AIRLINES FOR ALL THE ABOVE.
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REGIONAL CHAMBER HAS RECEIVED AND SENT LETTERS OF SUPPORT FROM 60+ MEMBERS TO AIRLINES DELTA – DETROIT/ATLANTA US AIR – PHILADELPHIA UNITED – CHICAGO O’HARE/WASHINGTON-DULLES AMERICAN EAGLE – CHICAGO O’HARE/ NEW YORK
LETTERS SENT TO AIRLINES MARCH 15, 2011 PROMPTED POSITIVE DISCUSSIONS WITH
AMERICAN EAGLE, DELTA AND US AIRWAYS23
DOT GRANT – PROVIDES “GUARANTEES” TO ATTRACT COMMUTER AIRLINES TO CONNECTING AIRPORTS
FUNDING SHARE - $575,000 DOT FUNDING SHARE - $287,500 LOCAL $862,520
TOTAL IN-KIND SERVICES - $467,220 BUSINESS
COMMUNITY
GUARANTEES AIRLINES PROFITABILITY THROUGH “START-UP” PHASE OF NEW SERVICE
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MINIMUM REVENUE GUARANTEE MANHATTAN (KS) REGIONAL AIRPORT (MHN)
SUCCESS MHN $2 M (2 YEARS) AMERICAN EAGLE (AE)
REGIONAL JET SERVICE TO DALLAS-FT. WORTH 420 MILE ROUTE/EMBRIER 145 (50 SEAT) RJ COST $4,334 PER FLIGHT (BREAK EVEN + 3% PROFIT MARGIN)
ANYTHING UNDER $4,334 TICKET SALES – AE DRAWS DOWN FROM FUND TO GUARANTEE PROFITABILITY
ANYTHING OVER $4,334 THRESHOLD RECEIVED A CREDIT
FINISHED WITH $1,000,000 CREDIT /VS DRAW DOWN 25
Washington – Dulles(IAD)
Philadelphia – (PHL)
Detroit- (DTW)
ChicagoO’Hare – (ORD)
YNGDL – DTWDelta Connection
US- PHLUS Airways Express
UE – ORD/IADUnited Express
AE – ORD/LGAAmerican Eagle
New York – (LGA)
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•Billboards
•TV Commercials
•Radio Ads
•Face book/Twitter
•Website promotion
•Attracting Conventions and Tradeshows
•Advocating Support of YNG Air Service by Local Business
•Attracting new employers that will generate additional business traffic
•Organizing Local Marketing Efforts
•Advocating Support of YNG Air Service to the Local Community
•Increasing community awareness of air service
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•Organizing Local Community Activities
• Advocating Support of YNG Network Air Service
•Promoting Tourism and use of local hotels
•Creating positive economic impact
3 DAILY FLIGHTS M-F/2 DAILY FLIGHTS SATURDAY & SUNDAY
50 SEAT REGIONAL JET AIRCRAFT 145 DOMESTIC CONNECTING DESTINATIONS FROM
DTW 25 INTERNATIONAL CONNECTING DESTINATIONS
YNG-DTW SERVICE CONNECTS THE COMMUNITY TO THE ENTIRE WORLD VIA
DTW28
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Youngstown – Detroit Departs: Arrives:
Frequency: 6:50am 7:50am X7 12:00pm 1:00pm Daily
5:00pm 6:00pm X6
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Detroit – YoungstownDeparts: Arrives:Frequency: 10:30am 11:30am X7 3:30pm 4:30pm Daily 9:30pm 10:30pm X6
ASSUMING YNG RECAPTURES 30% OF PIT LEAKAGE $1.3 MILLION ECONOMIC BENEFIT TO THE
MAHONING VALLEY
ASSUMING YNG RECAPTURES 30% OF PIT, CLE AND CAK LEAKAGE $2.5 MILLION ECONOMIC BENFIT TO THE
MAHONING VALLEY
*LEAKAGE = RESIDENTS OF MAHONING VALLEY USING OTHER AIRPORTS – CLE, CAK, PIT
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SOUTHWEST ISN’T COMING, BUT . . . . .
DAILY REGIONAL SERVICE IS POSSIBLE
FOCUS ON HIGH-YIELD DAILY CONNECTING BUSINESS TRAVEL
CONTINUE TO FOCUS ON SUCCESSFUL ALLEGIANT AIR LEISURE SERVICE
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YNG HAS AN ANNUAL REQUIREMENT TO PROVIDE $25,000 IN ADVERTISING FUNDING $25,000 FOR IN-KIND ADVERISING
ACCEPTING CONTRIBUTIONS/IN-KIND SERVICES ADVERTISING MARKETING WEBSITES, ETC.
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TERMINAL UPGRADES (NEW HOLD ROOM RESTROOMS ) ADDITIONAL RENTAL CAR SERVICE DEVELOPMENT TERMINAL INTERIOR ADVERTISING (TERM. ADV., INC) NEW TSA SCREENING TECHNOLOGY; CONVEYOR UPGRADE BAGGAGE RETURN SYSTEM EXPANSION PARKING LOT SECURITY / REVENUE CONTROL SYSTEM
UPGRADE / SECOND EXIT WITH AUTO PAY / PAVING REPAIRS SOUTH COMMUTER TERMINAL - ADDITION OF RJ JET BRIDGE PHYSICAL PLANT - TERMINAL HVAC / BOILER UPGRADES NEW TERMINAL CURB FRONT; SIDE WALKS; FAÇADE REPAIRS HIGH TECH AIRCRAFT IDENTIFICATION / TRACKING SYSTEM
SHEDDING THE “BLACK HOLE” REPUTATION
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READY TO BECOME A REGIONAL ECONOMIC GENERATOR
BUSINESS & GA CONTINUE TO PLAY A STRONG ROLE
LEISURE AIR SERVICE IS PROVEN – 5 YEARS THE RETURN OF DAILY SCHEDULED
SERVICE IS POSSIBLE AND IN PROCESS REVENUE GUARANTEES WILL BE NEEDED YNG IS PART OF THE NATIONAL AND
REGIONAL AIRPORT CAPACITY SOLUTION36
YOUNGSTOWN – WARRENREGIONAL AIRPORT
1453 YOUNGSTOWN-KINGSVILLE RD., NEVIENNA, OH 44473
(330) 856-1537
WESTERN RESERVE PORT AUTHORITY
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