mp512 / mp522 product brief jennifer ps hsieh bqp marcom may, 2008 jennifer ps hsieh bqp marcom may,...

MP512 / MP522 Product BriefMP512 / MP522 Product Brief

Jennifer PS HsiehBQP MarComMay, 2008

Jennifer PS HsiehBQP MarComMay, 2008

For Internal Use Only

BenQ Confidential (March/2008) 2008, BenQ Corporation

• 各項資料皆有其時效性的限制，演講者暨明基集團所屬公司，對於所提供的資料不負任何明示或暗示的保證責任，也不負任何形式的賠償責任。

• The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred.

Strictly Strictly confidentialconfidential

Market Update

BenQ Confidential November2007, BenQ Corporation

Projector Resolution Trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SVGA XGA WXGA SXGA/SXGA+ 480p 576p 720p 1080p

1080p 17035 82058 114514 220426 407997 603534 784283

720p 299317 348232 497224 608692 831184 1087746 1362455

576p 16245 4384 8747 13699 20604 25900 29008

480p 181694 111787 93184 67900 38222 11053 12239

SXGA/SXGA+ 31835 37296 122078 230318 378578 461274 502814

WXGA 15783 46211 209975 441024 596017 678213 717329

XGA 2752597 3451321 4214910 4823762 5471349 5941766 6249339

SVGA 1754372 1425398 935946 800570 812644 1042832 1368131

2006 2007 2008 2009 2010 2011 2012

(DTC, 2008-Feb).

54% 63% 68% 67% 64% 60% 57%

35% 26% 15% 11% 9% 11% 12%

6% 6% 8% 8% 10% 11% 12%


Projector Brightness Trends

(DTC, 2008-Feb.)

38% 39% 40% 49% 50% 54% 54% 53%

20% 20% 21%

19% 17% 12% 12% 11%

21% 18% 18% 17% 16%25% 25% 26%

10% 9% 7% 6%7% 8% 10% 13%

According to DTC forecast, projectors with brightness from 2,000 to 2,499 lumens will still stands for around 35 percent of total projector market till year 2009.

0%

20%

40%

60%

80%

100%

2006 2007 2008 2009 2010 2011 2012

J: 4500 to 4999I: 4000 to 4499H: 3500 to 3999G: 3000 to 3499F: 2500 to 2999E: 2000 to 2499D: 1500 to 1999C: 1000 to 1499B: 500 to 999A: < 500Brightness

39%

33%

28%

26%

STP and Value Proposition


Segmentation

Installation Mainstream Commuter

Professional Standard PerformanceMulti-use (Best

Value)Mobile Pico

Segment TAM (est. 2006)

5 % 10 % 35% 35% 10 % 5 %

Audience Large 35+ 10-35 3-20 3-20 3-10

Scenario

Projector be installed in the room of the site (Boardroom of Cooperation &,

Government, Auditorium of Education institutes)

Projectors be moving in between different meeting

rooms

1. cross over (home + office)2. SMB for several meeting rooms shared use3. E/M education

Presentation by road warriorTraining held by consultant

Application

1. Auditorium in high education, government, institution2. Ceiling mount 100%

1. Big meeting room in government, large cooperate, Middle/High education, institute2. Ceiling mount 95%

1. Corporate, Government, Education2. Specialized request during presentation

1. SOHO (Personal), Home, SME Room to Room Luggable 2. Middle/Elementary Education

1. Business traveler (sales, managers, trainers), SOHO2. SME room to room luggable

Business traveler (sales, managers, trainers)

Benefit Sought

1. High brightness for sizeable audiences2. Versatile connectors

1. High brightness for sizeable audiences2. Versatile connectors3. Basic projection for communication

1.bright,vivid picture quality.2.easy of use3..Special features (Off line cooling, Dust Protection, No Signal Loss,) Digital zoom/PIP

1. Best value product2. Basic projection for communication3. Capability of multiple duties4.Capability of short distance moving

1. Good mobility2. Efficient operation3. Basic projection for communication

1. Good mobility2. Efficient operation

Data PJ Market Segment Introduction

MP512 / MP522


MP512 / MP522 Target Customer

High End

Mid-Range

H.T.

Mainstream Multi-

use

Stationary Performance

Entry

Stationary Value

Mainstream Performance

Pico

Entertainment

Dignify

Elegant

H.E.

H.C.

Enjoyment

MP512 : 60% for Home

MP522 : 60% for Business

Home Business

Cross Over


2008 Models in Each Segments

Business Education Public Display

StationarySP870SP920

SP870SP920

SP870SP920

Mainstrea

m

High

MP724MP735MP727MP722

MP724MP735MP727MP722

MP724MP735MP727MP722MP624MP623

Low

MP623MP624MP512 MP512STMP522MP522ST

MP623MP624MP512 MP512STMP522MP522ST

Commuter CP270 CP270

Usage Scenario

Application


Projector Segments / Benefit Sought Business Education Public Display

Stationary•Brightness•Color•Redundancy

•Brightness•Color•Central Control

•Brightness•Color•Long Operation

Mainstrea

m

High

•Legibility•Brightness•Quietness

•Legibility•Brightness•Color

•Brightness•Long Operation

Low

•Good C/P Ratio•Robustness•Color

•Good C/P Ratio•Robustness•Color

Commuter•Portability•ID•Robustness

•Portability•ID•Robustness

Usage Scenario

Application

MP512 / MP522


Target Customer Profile Who buys MP512/522:

Soho Small- medium corporate Education under K12

Why do they use MP512/522: Business presentation in small meeting room Education classrooms

What do they care about MP512/522: Fashion ID design 26db quiet operation Sufficient brightness Easy operate & maintenance Easy Installation (Manual zoom)

Where do they buy MP512/522: Retail/ IT channel/ Online/ Tender

Quietness Campaign


Quietness Campaign

Quietness CampaignQ1 Q2 Q3 Q4

20082008

MP622 (07-M) XGA / 2,700 AL

MP622c (07-M) XGA / 2,200 AL

MP512(08-Aug) SVGA / 2,200 AL

MP522 (08-Jul) XGA / 2,000 AL


MP512 / MP522 Value Proposition

26dB Ultra-Quiet , Stylish Projector for Home Entertainment, SOHO, School, Small Corporate

Stylish ID DesignGreat Image

with great colorsConvenient

Features–Sufficient Brightness

MP512: 2,200 AL

MP522: 2,000 AL

–Contrast Ratio

MP512: 2,000:1

MP522: 1,000:1

–Brilliant Color

–3D Color

Management

– Low noise level 26 dB

–Presentation Timer

–Panel Key Lock

–Quick Auto Search

–Closed Caption

–HDTV Compatibility

A Well-Defined Posterior – A Spectator’s Delight Its lines are soft and curvaceous; there are no sharp edges anywhere on the exterior.


BenQ 26dB Whisper Quiet DesignComponent

DesignSystem Flow Anti-Vibration

Absorb noise sponge

Anti-vibration rubber

Well-designed color wheel for maximum absorption of noise and vibrationA damper is fixed between color wheel and bracket

A smoother flow of air which lowers heat and allows exhaust fans to run at lower speeds for lower noise

Advanced one-way flow

User Benefit

Anti-VibrationAnti-Vibration

Advanced one-way flowAdvanced one-way flow

26dB low noise level26dB low noise level

Ensures stable operation of projectors

Free from Blotted Light and Heat VentilationTurn the fan away from the lens at a 45-degree angle, creating a daring "chopped" design, Enjoy the presentation and big visual without noise disturbance

Product Features Introduction


Stylish ID Design

The New MP5 Series

A Beautiful Posterior


Stylish ID DesignA Well-Defined Posterior – A Spectator’s Delight

Inspired by the Saab Aero X concept

Its lines are soft and curvaceous;

there are no sharp edges anywhere

on the exterior.


Stylish ID Design

Barrel Lens – Outstanding Performance

Leaflet Cooling Vents – Beautifully Integrated


Product Specification of Product Specification of MP512MP512SVGA 0.55” 2xLVDS DMD

2200 ANSI Lumens

SVGA Native Resolution (800 x 600)

2000:1 High Contrast Ratio

Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1

2000/3000 hrs Lamp Life (Normal/Eco.)

50” @ 2m (Wide, 4:3 Diagonal)

Zoom ratio: Fixed

Projection distance: 1.2M~10M

Screen size: 37.5”~300”

Projection Offset: 120% ± 5%

Weight: < 2.3 Kg

Noise level(typ.): 31/26 dB(Normal/Eco.)


Product Specification of Product Specification of MP522MP5222000 ANSI Lumens

XGA Native Resolution (1024x768)

700:1 High Contrast Ratio

Dimension(WxHxD): 255 x 90 x 214 (mm)Philips 185W/150W x 1

2000/3000 hrs Lamp Life (Normal/Eco.)

54” @ 2m (Wide, 4:3 Diagonal)

Zoom ratio: 1.10:1

Projection distance: 1.2M~10M

Screen size: 37.5”~300”

Projection Offset: 120% ± 5%

Weight: < 2.5 Kg

Noise level(typ.): 31/26 dB(Normal/Eco.)


Key Features of MP512/ Key Features of MP512/ MP522MP522

BrilliantColorTM

3D Color Management

Wall Color Correction

Quick Auto Search

Panel Key Lock

High altitude mode

Blank (Eco mode)

Lamp Care

11 sets of picture mode

Security password

Resolution reminder

Presentation Timer

Closed Captioning

Baud Rate Change

Standby D-Sub Output

FAQ Function


Boost mid-tones by 50%

BenQ 2007BenQ 2007 BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM

Regular 4 Segments CW(RBGW)

Golden Ratio 6 Segments CW (RBGYCW)

Not-So-Saturate & Greenish Color

More Vivid & Natural Color

BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.


BenQ 2007BenQ 2007 Wall Color Correction Wall Color Correction TechnologyTechnology

Wall Color Correction Wall Color Correction TechnologyTechnology

Have fun with consistent color in various environment /Light yellow 2174 / Pink 2138 / Light Green 2206 / Blue 2210


BenQ 2007BenQ 2007 3D Color Management3D Color Management3D Color Management3D Color Management

Original picture

ALL Saturation

Red Saturation


Still waste your time on searching

source?

Just turn on Quick Auto Search, plug in cablethen get image in 2 seconds!

Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto SearchBenQBenQ

BenQ Confidential (July/2007) 2007, BenQ Corporation

A thoughtful tool for presenters!

Presentation TimerPresentation TimerPresentation TimerPresentation Timer

Set up Timer

Easy to set up:

Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over

BenQBenQ


Press it for 5 seconds

– Prevent the unnecessarily touch!

Oops! Someone touchedthe keypad!

Use remote control to unlock panel key!

Focus on presentation, no worries on projector!

or The panel keys are

now unlocked!

The panel keys are now locked!From keypad: press ▼ for 5sec

From Remote: press right key for 5 seconds or “MENU” to release from

OSD

Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ


Easy on screen help for users! No need to check user’s manual

Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ


Closed CaptionClosed CaptionClosed CaptionClosed CaptionBenQBenQ

Allows people who are deaf or hard of hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video.

- Wikipedia

http://en.wikipedia.org/wiki/Deaf

http://en.wikipedia.org/wiki/Hearing_impairment


1. Power

2. Freeze

3. Left arrow/

4. Blank

5. Digital Zoom buttons(+, -)

6. Menu/Exit

7. Up/Down arrows and Keystone

8. Auto

9. Right arrow/

10. Source

11. Mode/Enter

12. Timer on

13. Timer set up

1. Power

2. Freeze

3. Left arrow/

4. Blank

5. Digital Zoom buttons(+, -)

6. Menu/Exit

7. Up/Down arrows and Keystone

8. Auto

9. Right arrow/

10. Source

11. Mode/Enter

12. Timer on

13. Timer set up

Full Function Remote ContrlFull Function Remote ContrlFull Function Remote ContrlFull Function Remote ContrlBenQBenQ


RS-232 D-Sub OutD-Sub InCompositeS-Video

ConnectorConnectorConnectorConnectorBenQBenQ

Competitor Analysis


MP512 Competitor Comparison

Product

Brand BenQ BenQ Dell Epson InFocus NEC Sanyo Sony ViewSonic

ModelMP512 MP511+ 1201MP PowerLite S5 Work Big IN21

02NP100 PDG-DSU20 VPLES4 PJ513DB

Brightness (Lumens) 2200 ANSI 2100 ANSI 2000 ANSI 2000 ANSI 2500 ANSI 2000 ANSI 2000 ANSI 2200 ANSI 2200 ANSI

Contrast (Full On/Off) 2000:1 2000:01:00 2100:01:00 400:01:00 2000:01:00 1200:01:00 2000:01:00 ** 2000:01:00

Speakers ** ** 2.0W Mono 1.0W Mono 2.0W Mono 2.0W Mono 2.0W Mono ** **

Audible Noise 26.0.0 dB 30.0 dB 36.0 dB 35.0 dB 35.0 dB 35.0 dB ** 29.0 dB 32.0 dB

Weight 2.3 kg 2.6 kg 2.2 kg 2.6 kg 3.1 kg 2.4 kg 2.9 kg 3.0 kg 2.6 kg

Size (cm) (HxWxD) 17.4x6.6x14 9.4x27.7x20.8

10.1x25.1x21.3

10.9 x 24.4 x 32.8

10.9 x 29.7 x 24.1

8.4 x 27.2 x 20.6

8.6 x 103.7 x 22.1

9.9 x 31.1 x 26.9

10.7 x 26.2 x 21.8

Zoom LensFixed Fixed Manual, 1.15:1 Manual, 1.35:1 Manual, 1.10:1

Manual, 1.10:1

Manual, 1.10:1Manual, 1.20:1

Manual, 1.10:1

Lens Focus Manual Manual Manual Manual ** Manual Manual Manual Manual

Lamp Type 185W UHP 185W UHP 200W UHP 170W UHE ** ** 180W UHP 165W UHP **

Maximum Resolution 1280x1024 1280x1024 1400x1050 1400x1050 ** 1280x1024 1280x1024 1400x1050 1280x1024

Display Type DLP(1) DLP(1) DLP(1) 3LCD 0.6" DLP(1) 0.6" DLP(1) 0.6" DLP(1) 0.6" 3LCD 0.6" DLP(1)

First Shipment Jun-08 Nov-07 Mar-07 Jun-07 Feb-08 Pending Sep-07 Jul-07 Mar-08

http://www.projectorcentral.com/BenQ-MP511+.htm

http://www.projectorcentral.com/BenQ-MP511+.htm

http://www.projectorcentral.com/Dell-1201MP.htm

http://www.projectorcentral.com/Epson-PowerLite_S5.htm

http://www.projectorcentral.com/Epson-PowerLite_S5.htm

http://www.projectorcentral.com/InFocus-Work_Big_IN2102.htm

http://www.projectorcentral.com/InFocus-Work_Big_IN2102.htm

http://www.projectorcentral.com/NEC-NP100.htm

http://www.projectorcentral.com/Sanyo-PDG-DSU20.htm

http://www.projectorcentral.com/Sony-VPLES4.htm

http://www.projectorcentral.com/ViewSonic-PJ513DB.htm


MP522 Competitor Comparison

Product 　　　　　　　　

Brand BenQ Acer BenQ Epson InFocus NEC Sanyo Sanyo

ModelMP522 X1260

MP620cPowerLite 77c

Learn Big IN2104EP

NP200PLC-XW55A

PLC-XW56

Brightness (Lumens)

2000 ANSI 2000 ANSI 2000 ANSI 2200 ANSI 2500 ANSI 2100 ANSI 2000 ANSI 2000 ANSI

Contrast (Full On/Off)

700:1 2000:1 700:1 400:1 2000:1 1300:1 400:1 400:1

Speakers ** 2.0W Mono ** 1.0W Mono 2.0W Mono 2.0W Mono 1.0W Mono 1.0W Mono

Audible Noise 26.0 dB 33.0 dB 28.0 dB 35.0 dB 35.0 dB 35.0 dB ** **

Weight 2.5 kg 2.3 kg 2.7 kg 2.7 kg 3.1 kg 2.4 kg 2.9 kg 2.9 kg

Size (cm) (HxWxD)

17.4x6.6x14 7.9x26.7x18.8 9.4x27.7x21.8 9.1x24.4x32.8 10.9x29.7x24.1 8.4x27.2x20.6 7.9x33.0x23.6 7.9x33.0x23.6

Zoom Lens Manual, 1.10:1 Manual Manual, 1.15:1 Manual, 1.20:1 Manual, 1.10:1 Manual, 1.10:1 　 Manual, 1.20:1

Lamp Type 180W Philip 160W Osram ** 170W E-TORL ** ** 200W UHP 200W UHP

Maximum Resolution

1280x1024 ** 1280x1024 1600x1200 ** 1400x1050 1600x1200 1600x1200

Aspect Ratio 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA) 4:3 (XGA)

Display Type DLP(1) DLP(1) DLP(1) 3LCD 0.6" DLP(1) 0.6" DLP(1) 0.6" 3LCD 0.6" 3LCD

First Shipment Jun-08 Oct-07 Dec-07 May-07 Feb-08 Pending Dec-07 Dec-07

http://www.projectorcentral.com/Acer-X1260.htm

http://www.projectorcentral.com/BenQ-MP620c.htm

http://www.projectorcentral.com/Epson-PowerLite_77c.htm

http://www.projectorcentral.com/Epson-PowerLite_77c.htm

mp512 / mp522 product brief jennifer ps hsieh bqp marcom may, 2008 jennifer ps hsieh bqp marcom may,...

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