Name    

    BAO  TRAN  Q.  (TRẦN  QUỐC  BẢO)  Address  

      108/67C  Trần  Quang  Diệu  St,  District  3,  HCMC,  Vietnam  

Mobile    

    (+84)905-­‐886-­‐086  Email  

      TRANQUOCBAO7981@YAHOO.COM  

Nationality    

    Vietnamese  Date  of  Birth  

      20/11/1981  

Social  number    

    023423393          

       

 

SUMMARY

A senior executive with significant experience in strategic management and marketing processes, as well as leading in foreign affair and international collaboration development. A highly competent written and verbal communicator with a proven record from editorials, white pages to various international business symposium

QUALIFICATIONS

Passion/ Strong interest in consumer services like healthcare and education 8+ yrs experience in the healthcare industry, specifically in a hospital, clinic and social insurance provider, with 5+ years in the managerial role with budget responsibilities, strategic planning and business developments Experience setting and executing business strategies, marketing & business development plans, budgets and sales targets Ability to manage multiple functions of a business, including marketing, business development, communication, IT and supply chain Work history of achieving targets and KPI’s Experience working at senior levels of organizations, including with executive managements and BOD Strong initiative and project management skills Competent communication, negation and interpersonal skill Able to work in an intensive working environment Able to balance priorities, resilient Strong verbal and written English

Healthcare Industry Experience

Built the marketing strategy that resulted a consistent annually growth rate of 25% during shrinking conditions of private healthcare sector. Trends kept going up in 4 consecutive years. Established digital healthcare and social network platform design enabling target strategic marketing Implement the concept of medical travellers and medical tourists in the hospital service. Achieved 10% target audience from overseas and made the hospital brand itself as an “international” healthcare provider Promoted the hospital to be a very few hospitals in Vietnam featured by Wikipedia English Partners with various renowned healthcare organizations in the region Built a solid relationship with private insurance providers and private funds Possessed a profound knowledge of global healthcare trend

POSITIONS

Dates (from – to)

April 2010 – Present Name of organization

CAO THANG EYE HOSPITAL

Positions

Director of Marketing and Business Development

Activities and responsibilities

Developed the strategic plan to brand the hospital as an “international” healthcare entity through the foreign factors: patients and partnerships. Integrated multi-channel media from conventional to digital channels. Organized a series of international healthcare event and professional symposium. Built connection with various healthcare-related organizations in the region from providers to investors Responsibility: Work with the Managing Directors and BOD to expand the firm’s strategy in the eye care (ophthalmology) Assist in sourcing and negotiating potential suppliers, stakeholders and other hospital deal Oversee the Marketing team to ensure the smooth and effective marketing activities of the hospital, with the special attention to:

- Outcome of media (print ads, newspaper) and digital marketing activities - Adherence to patient care and customer services standards - Cost control of social activity campaigns - Effective usage of technology to enhance marketing activities and results

Contribute to develop of the marketing and business development budget. Work with various equity funds and relevant stakeholders on any future expansions of the hospital, including investigating potential services, conducting feasibility studies, negotiating for site leasing and managing site opening Develop and maintain relationships with key business leaders and authorities to support business expansion and operation Maintain up to date on global and regional (South East Asia) healthcare trends and industry information

Dates (from – to)

March 2009 – April 2010 Name of organization

BELAVI and its clinic arm SKINIQUE ARM

Positions

Managing Partner

Activities and responsibilities

Developed and implemented strategic business plan. Liaised and negotiated with skincare and organic makeup manufacturers from Japan and Australia to launch the retail arm. Belavi was one of the key dermatology laser equipment companies in Vietnam in 2008 – 2010. Its clinic arm, Skinique Beauty, was first launched in District 7, Ho Chi Minh City in 2009. In next 3 months, 6 clinics had been opened consecutive. Offerings: pigmentation treatment, permanent hair removal, acne and acne scar treatment …. Responsibilities Work with the Original franchise corporation and franchise team to develop the franchise opportunity in the skincare sector. Act as CEO for specific skincare deals. Assume overall responsibility for driving the financial and operational results of these businesses. Manage and provide guide to all franchise’s owners. Recruit and train critical management and medical positions for the business, including heads of franchise units, Drs and beauticians. Develop and deliver against patient care standards to ensure positive healthcare outcomes and promote patient satisfaction and retention Develop and implement best practices policies, procedures and standards into the business Plan and develop the annual budget. Deliver against revenue and profit targets, and hold managers accountable for meeting their targets.

Dates (from – to)

Sep 2008 – Feb 2009

Name of organization

MEDICARE AUSTRALIA Positions

Head of Division (Melbourne, VIC, Australia)

Activities and responsibilities

Responsible for compliance strategy, policy, billing, reimbursement forensic, policy, intelligence, risk, business systems, reporting and standards.

Dates (from – to)

Sep 2007 – Aug 2008 Name of organization

ACCENTURE

Positions

Business Consultant (Melbourne, VIC, Australia) Activities and

responsibilities

Responsible for Business Intelligence project management from various healthcare organizations, i.e. Ramsay, MediBank Private

Dates (from – to)

Feb 2007 – Aug 2007 Name of organization

THE ALFRED HOSPITAL (Prahain, VIC, Australia)

Positions

IT Manager Activities and

responsibilities

Responsible for internal computing system and portal

Dates (from – to)

2006 Name of organization

SOUTHERN CROSS UNIVERSITY

Positions

Research Assistant Activities and

responsibilities

Responsible for conducting questionnaires and feedback forms, compliance policy and data mining of student demand.

SKILLS &

EXPERTISE

Change management, Business Analysis, Medical Devices, Hospital Management, Market research, Service Marketing, Hospital Marketing & Communication, Business Strategy, Business Development and Strategic Planning and Budget Planning.

EDUCATION

Date (from – to)

2005 - 2006

Institute

SWINBURNE UNIVERSITY OF TECHNOLOGY (Victoria, Australia) Award

Master of Information Technology (Business Systems)

Date (from – to)

2004 - 2005 Institute

SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)

Award

Master of Business Administration (Marketing & Strategy)

Date (from – to)

2002 - 2004 Institute

SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)

Award

Bachelor of Information Technology (Software Engineering)

Date (from – to)

1999 - 2002 Institute

FPT APTECH (Vietnam)

Award

Higher Diploma, Information Technology

HONORS AND AWARDS

Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore Certificate of Appreciation for Speaker and Chairpersons, organized by Channel NewsAsia, Singapore Toursim Board and EzyHealth Interviewed by Vietnam News in “Innovation inspires Vietnam medical tourism boom”.

Available at : http://vietnamnews.vn/sunday/features/241137/innovation-inspires-vn-medical-tourism-boom.html

Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote Speaker, by Vietnam Chamber of Commerce and Industry (VCCI) Organizing Chair of the Asean Ophthalmology Forum 2012, Ho Chi Minh City, Vietnam

Ausweb 2007 Certificate of Appreciation for Distinguished Speakers

Gold Media 2006 of Vice Chancellor for MBA Graduation of magna cum laude from Southern Cross University Australian Aid (AusAid) Full Scholarship 2002 - 2005

PERSONAL COMPETENCES

VIETNAMESE: mother tongue

ENGLISH: IELTS 7.0 (2002)

                                                                                       

 

APPENDIX     Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore Certificate of Appreciation for Speaker and Chairpersons, organized by Channel NewsAsia, Singapore Toursim Board and EzyHealth

Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote Speaker, by Vietnam Chamber of Commerce and Industry (VCCI)  

   Organizing  chair  of  ASEAN  Ophthalmology  Forum  2012