Welcome to Sports Marketing

Mr. Rugolo

What is Sports Marketing?

Sports Marketing is a class that combines

1. Your favorite sports2. Marketing strategies3. Research4. Ideas5. Creation of products6. Presentation

What do we do in this class?

We learn about marketing by doing projects

We work together to come up with ideas

We help each other to conduct research about what the consumer wants

We create a product to sell to them

Marketing = money

What kind of projects?COLLEGE SPORTS REVENUE RESEARCH

FANTASY TEAM DESIGN: slogan, mascot, jersey, logo, nameDRAFT TEAM

COLLEGE RESEARCH: top 5 teams, history of successMARKET RESEARCH PROJECT

ENERGY BAR PROJECTSALARY PROJECT: create bar graph

MSG PROJECTWEB-SITE CRITIQUE

PUBLIC RELATIONS: 9-month calendarSPORTS DRINK: mid-term

MEDIA PROJECT: TV, radio, billboard, print, (web)NEW SPORT PROJECT

TRADING CARDS, PROFILESSPORTS MEMORABILIA

HISTORY PROJECTTRIVIA/ESPN DRILLSTADIUM PROJECTNEW RIDE PROJECT

ODD SPORTS RESEARCHCAREER REPORT

PROGRAM FOR TEAMSLOGANS FOR HS TEAMS

OWNER RESEARCHWRITE SPORTS ARTICLE

NEW SPORTS RELATED PRODUCT: final exam

What materials do I need?

A spiral notebook and file folder is needed for note taking and for holding project work.

You are expected to bring a pen/pencil every day.

Supplies for project work may be required during the year.

What is our first project?

FANTASY FOOTBALL

DRAFT

What are the classroom rules?

•Be prepared for class each day.• Appropriate business-like language is expected.• It is expected that you will remain in your seat until the bell rings.•The course is based on project assessments.  If you are absent, it is your responsibility to see me for a make-up date. • Watch your absences carefully; they are to be used for emergencies only.•You are expected to be "alive" in class each day.• The ability to work in teams and groups is expected.  

My #1 Rule

DO NOT TALK WHEN

I AM TALKINGThings will run much smoother in this class

Lateness

3 lates = 1 after school detention

Cutting Class

Don’t cut class…

…I will catch you…

…I promise!

I will not hesitate to remove any student who does not follow my rules!

Grading

Classwork/projects -85%

Based on a point system

Getting assignments in on time is crucial

Do not miss any assignments

Make them up in extra help period

Participation-15%

Just being here is not participation

There is always something for you to do

You all start with a 100

Every example of non participation gets you a 10 point deduction

Time to do some market research

What is your #1 Favorite Sport?

Football Fans- STAND UP

Baseball Fans- STAND UP

Basketball Fans-STAND UP

Hockey Fans-STAND UP

Lacrosse Fans-STAND UP

Soccer Fans-STAND UP

Other Sports-STAND UP

What is your #2 favorite sport?Move into your next group!

What did you observe?

This is called market research

You can make money doing this on a larger scale

REALLY

In conclusion……Thanks for taking this class.

Fantasy Football Projects based on teams/players you like Opportunity to work with students who have the same

interests An exciting classroom setting A computer-based football simulation

Let’s have some fun and learn at the same time…It can be done!

Go Yankees!