msd proj ppt

8/8/2019 Msd Proj Ppt

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STUDENTS PERCEPTION ABOUT CORPORATESTUDENTS PERCEPTION ABOUT CORPORATE

CERTIFIED PROGRAMSCERTIFIED PROGRAMS

By

Dhivya G

Jasmine V.B

Mohan Kumar G.V

Preetha R

Sorna Devi G

Vennila R


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Problem DefinitionProblem Definition

y To assess the students perception on

corporate certified program in MBA

department of Sona college of Technology


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Scope of the studyScope of the study

y In the study an effort has been undertaken forUnderstanding the requirement of the students towardsthe corporate certified courses offered by Sona School ofManagement.

y Based on these data certain findings have been made andthe requirements of the students have been identified andthereby plan for future courses to offer.


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Objective of the studyObjective of the study

y To understand the students perception on

corporate certified program.

y Determine how well these corporate certified

programs satisfy the students.y To identify the major factor responsible for

selecting the courses.

y To provide recommendations if any.


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Limitations of the studyLimitations of the study

y If only primary data is collected, authenticationand accuracy of the research is not sure.

y Student perspective is a complex topic;

therefore, there may be certain confusion inselecting the right sample population.

y The perception is a changing one and it is toughto compare students perspective.

y

The study is only restricted to MBA departmentof Sona School of Management

y The research is restricted only to a period of 2weeks .


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Research DesignResearch Design

y The research design is the basic framework or a

plan for a study that guides the collection of data

and analysis of data. In this survey, the design

used isDescriptive Research Design.

y It includes surveys and fact-finding enquiries of

different kinds. The major purpose of

descriptive research is description of state ofaffairs, as it exists at present.


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Data CollectionData Collection

A comprehensive questionnaire was prepared to meet outthe needs of the objective.

Sources of Data

y Data collection method is the backbone of theresearch design. The source of data utilized for analysisand report preparation is both primary and secondary.

Primary data

y Primary data was collected through the interviewand getting the questionnaires filled. The interview was

made only to the student who were willing to share theirthoughts.

Secondary data

y The main source of secondary data was internet.


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Sampling Technique

The Convenience Sampling Method is used for thesurvey. Convenience or opportunistic sampling is thecrudest type of non-random sampling. This involvesselecting the most convenient group available.

Sampling UnitSecond year students of MBA department of Sona

College of Technology

Sample Size

30 Students from different specializations like HR,Marketing , Finance and Production


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Tools & Methods for AnalysisTools & Methods for Analysis

Percentage Analysis

y Percentage analysis are used in marketingcomprehension between two or more series ofdata.

y Percentage are used to compare the relativesterms, the distribution of two or more series ofdata and are presently by way of bar diagramand pie diagram in order to have a betterunderstanding.

y In this method frequency of the various criteriafactors are tabulated and the percentage for eachvalue with respect to total is found out.


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y They are presented pictorially by way of

graphs in order to have better

understanding.

y Extensive use of SPSS (Statistical

Package for Social Science) software was

incorporated for getting the analytical

report.


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FindingsFindings

5 -extremely important; 4 - important; 3 - neutral; 2

least important; 1 not at all important

1 2 3 4 5

COST - 6.7 10 23.3 60

FACULTY PROFILE

- 10 - 40 50

PLACEMENT

OPPORTUNITIES 6.7 16.7 3.3 50 23.3

DOMAIN RELATED

COURSE - 6.7 6.7 10 76.7

MATERIALS

PROVIDED

3.3 36.7 30 23.3 6.7

TIMINGS 6.7 20 16.7 43.3 13.3

INSTITUTION

OFFERINGTHE

COURSE

- 16.7 26.7 36.7 20


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55--Strongly Agree;4Strongly Agree;4 Agree;3Agree;3Neither Agree norNeither Agree nor

Disagree;2Disagree;2 Disagree;1Disagree;1Strongly DisagreeStrongly Disagree

1 2 3 4 5

Certified course helpsto improve the

academic skills

- 3.3 10 13.3 73.3

It helps to increase

networking with the

corporate people

3.3 33.3 20 26.7 16.7

Can manage time for

both academics and

certified courses

10 6.7 13.3 46.7 23.3

Get more of the

practical exposure out

of this courses

6.7 40 26.7 20 6.7


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Extremely important factorsExtremely important factors

From the above graph it is inferred that the following factors are considered to be an

extremely important factors for the students for opting the certified courses:

Domain related course

Cost

Faculty profile


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SuggestionsSuggestions

y A brainstorming session- To identify the requirements ofthe students.

y small presentation from the corporate people about thecourses offered by them.

y An executive interaction programme should beconducted.

y The corporate certified programme should provide handson experience with the updated technology.

y A counselling committee can be formed for this activity.

y The management can encourage the large number ofstudents to opt for the course so that they could havecost advantage.


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y Corporate certified programme along withplacement assurance would encourage thestudents to opt for the course.

y The certificate issued by the institution should

be recognised by sort of industries.y The corporate certified courses should be based

on the students specialization so that it wouldenhance their domain knowledge and helps themfor their placements.


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ConclusionConclusion

y Through this research we were able to identify that cost,domain orientation, placement are the three majorconsiderations which influences the students to take-upthe program.

y

This study helps Sona School of management tounderstand the students perception and they can offersuitable courses for them which in turn build brandimage.

y Friends are the most influencing people in taking up the

courses, so the students perception can change whenthey are motivated.

y For any educational institution success lies when there isgood relationship between faculty and students.


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Thank You

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