msil finalppt-091108100431-phpapp01

8/7/2019 MSIL finalppt-091108100431-phpapp01

1/24

PRESENTED BY:

ABISHEK

ANAND

ASHIM

NADWIN

NAGA MALLESWARA RAO

NAVYA


2/24

TRANSFORMATIONPROCESS:

DimensionsStrategies

StructureMarketing

Sales network

INPUTS:Manpower

Raw materials

Finances

Technology

R & D

OUTPUTS:Customer Satisfaction

Accountability

Social responsibility


3/24

VISION:

To be the leader in the Indian Automobile Industry, creating

customer delight and increasing shareholders wealth; A pride of India.

CORE VALUES


4/24

Raw materials

Raw materials primarily comprises steel coils ,

aluminum and paints. Imported components are mainly purchased from

Suzuki

Buy more parts locally to offset any adverse impact of

foreign currency fluctuations vendors work in close coordination with MSIL

MSIL has a delivery instruction system


5/24

Manpower It contains 7525 employees

4,000 service technicians 730 engineers in R & D

FINANCE

As of May 10 2007, Govt. of India sold its

complete share to Indian financial institutions. MSIL has a good network of internal resources to

finance the companys operations, expansionplans as well as capital investments.


6/24


7/24

Technology

The IT applications of MSIL runs are mostly

enterprise wide.

Systems at the shop floor is connected to the centraldatabase .

To ensure reliability, MSIL chose a meshed network.

MSIL has also implemented an enterprise

management system, called Unicenter TNG.

CRM provides centralized access to the dealers and

provides the best service network.


8/24

Research and development The basic objective of the R&D facility is to provide

for full vehicle development and designing of vehicles

to suit the specific needs of the Indian customer andcomponent durability testing and performanceevaluation.

R & D centre is getting ready to develop the first dual

fuel engine. The test course would provide for high-speedevaluation and will also be used for conductingacceleration tests.


9/24

Size Maruti has half of the market share in passenger car market

It has 600 outlets spread over 393 towns and cities.

It has 500 dealers with strong network. 2,744 workshops across 1,139 cities.

Culture Japanese culture imbibed in the employees like same

uniform, common canteen etc.,

Unique identity to its employees, equal rights for decision

making.


10/24

Environment

Threats from the new players Threat from substitutes: Low to medium Government policies

Technology

Recently, the company has introduced a peppy k series engine

for its new car, Maruti Suzuki A-star. It is planning to develop hybrid, electrical, and multi-fuel

engines. Manufacturing Global cars that is fuel-efficient and

lower on CO2 emissions.


11/24

SRATEGIES FOLLOWED BY MSIL

Pricing strategy - catering to all segments

Offering one stop shop to customers or creating different

revenue streams Repositioning of maruti products

Customer centric approach

Committed to motorizing India


12/24

WORKER

TRAINEE

ASSISTANT SUPERVISOR

SUPERVISOR

EXECUTIVE

SENIOR EXECUTIVE

DEPUTY MANAGER

MANAGER

DEPARTMENT MANAGER

D V M

PART TIME DIRECTOR

DIRECTOR

JOINT MANAGING DIRECTOR

MANAGING DIRECTOR

CHAIRMAN


13/24

FORMALIZATION

ROF

IONALI

M

C

NTRALIZATIONHI

RARCHY OFAUTHORITY

CIALIZATION


14/24

The Company has a multi-tier management structure,comprising the Board of Directors at the top and followedby Managing Executive Officers, Executive Officers andDivisional Heads.

MSIL divided management into three levels they are1. Division2. Department3. Section Japanese management techniques and cooperation with

Suzuki motor corporation provides a different platformand exposure altogether.

Fun element in MSIL


15/24

Marketing

Marutis marketing objective is

To continually offer the customer new products and

services that Reduce the customers cost of

ownership of our cars; and

Anticipate and address the customers needs and

preferences in all aspects and stages of carownership, to provide what MSIL refer to as the 360

degree customer experience.


16/24

Sales network Dealer distribution network

MSIL has the largest network of dealers amongst carmanufacturers in India more than 3,500 sales executives .

Sales network is linked through the secure extranet-based

information network.

Dealers agreement Enhancing dealer performance

After sales service network

Transformation processTransformation process


17/24


18/24

` Maruti 800: Launched - 1983` Maruti Omni: Launched - 1984` Maruti Gypsy: Launched - 1985` Maruti Alto: Launched - 2000` Maruti Wagon-R: Launched - 2002` Maruti Versa: Launched - 2003` Maruti Grand Vitara Launched - 2004` Maruti Suzuki Swift: Launched - 2005` Maruti Suzuki SX4: Launched - 2007

` Maruti Swift Dzire: Launched - 2008` Maruti Suzuki A-STAR: Launched - 2008` Maruti Suzuki Ritz: Launched - 2009` Maruti Suzuki Estilo: Launched - 2009


19/24


20/24

Maruti FinanceMaruti had started two joint ventures CiticorpMaruti and Maruti Countrywide with Citi Group

and GE Countrywide respectively to assist itsclient in securing loan

Maruti True ValueOne can buy, sell or exchange used Maruti

vehicles with the help of this service in India. Accessories

Maruti Driving School


21/24

National Road Safety Mission launched - a nation-

wide Social responsibility (CSR) initiative to train

500,000 people in safe driving in three years.

Targets reducing fresh water consumption andimplement rain water harvesting.

The company is moving towards making its entire

fleet of cars green with advanced and efficient

technologies. Promoting energy conservation.


22/24


23/24

Accolades :

A-star as the "Car of the year"

A-star as the "Best small car of the year"K10B Engine as the "Automotive

technology of the year"

Maruti Suzuki as the "Manufacturer of the

year"


24/24

msil finalppt-091108100431-phpapp01

Documents