mtac work group # 126 growing marketing mail
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MTAC Work Group # 126 Growing Marketing Mail. Growing Marketing Mail. The Challenge: Define opportunities for Marketing Mail volume growth. Desired Results: Identify and eliminate obstacles hindering growth. Identify new product/service ideas to make mail more valuable to marketers. - PowerPoint PPT PresentationTRANSCRIPT
MTAC Work Group # 126Growing Marketing Mail
Growing Marketing Mail
The Challenge:
Define opportunities for Marketing Mail volume growth.
Desired Results:
Identify and eliminate obstacles hindering growth.
Identify new product/service ideas to make mail more valuable to marketers.
Growing Marketing Mail
Used Two Step Process
First – Collect unfiltered ideas - Brainstorming session’ - Common requests and rules exceptions PCSC - Revisiting Product Redesign
recommendations - Survey Monkey
Second – Held a series of telecons to consolidate ideas
Growing Marketing Mail
Summary Recommendations
Pricing Incentives
- Peak and Off-Peak Rates
- Volume Incentives
- Prospecting Rates
- General Rate Reduction
Reduce/Minimize Restrictions on mail pieces
Growing Marketing Mail
Eliminate unnecessary make-up and entry rules
Offer new complementary & value added services
- Bundled media offer
- Service visibility data
- Address correction services
Day Certain Delivery (mixed support)
Growing Marketing Mail
Outcome: Reviewed recommendations with Bob Bernstock Agreed to pursue five concepts:
- Peak/off peak pricing
- Volume incentives
- Reduce/minimize mailpiece design restrictions
- Eliminate unnecessary make-up & entry rules
- Bundled media offer.