multifunctionele business-modelen-stadslandbouw 20140205-noemiebenoit

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De multifunctionaliteit van business modellen in stadslandbouw - Transitie, resilience, voeding & steden

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  • 02.2014Stads-

    landbouw Gent

    De multifunctionaliteit van business modellen in stadslandbouwNomie Benoit - consultant & DRIFT onderzoeker over Stadslandbouw en resiliencevoor de Werkgroep Stadslandbouw Gent, woensdag 5 februari, Vooruit.

    Copyright Nom

    ie Benoit

    For using con

    tent, please em

    ail

    noemie.benoit

    @gmail.com

  • Het verschil Zuid: voedselzekerheid als basisbehoeftenNoord: ?

    ?

  • De voordelen

    toegang tot vers & kwalitatief voedsel

    gezonde activiteit

    zelfsturing van de gemeenschap jeugd ontwikkeling & educatie voedselzekerheid veiligheid van ruimtes sociale integratie

    GEZONDHEIDSOCIAAL

    ECONOMISCHECOLOGISCH

    lokale economische stimulatie werkgelegenheid betaalbare voeding vermindering energiekost afvalbeheer

    bewust zijn van voeding systeem & ecologie

    behoud stormwater beheer grond verbetering biodiversiteit & habitat

    conservatie efficientie van water gebruik vermindering energiegebruik

    gebouwen reduceren van warmte eiland

    effect afvalbeheer

    recreationele activiteiten aanhouden know-how en

    kennis rond voeding en landbouw

    CULTUREEL

  • Wat? Welke nood gaan we beantwoorden?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaand aanbod

    ProductKennis

    Activiteiten of andere

    Paprikas > pik

    ante saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergaderingsrui

    mtes

    workshops & o

    pleiding

    bezoeken

    HORECA

    diensten

  • Voor wie is het aanbod? Wie heeft die nood?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande klanten

    Paprikas > pik

    ant saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergadering ruim

    tes

    workshops & o

    pleiding

    bezoeken

    HORECA

    diensten

    Gespecialise

    erd

    bedrijf

    Supermarkt

    en

    Chic restaur

    anten

    Bedrijven &

    entrepreneu

    rs

    Entrepreneu

    rs, univ., et

    c

    Tuinbouwers

    , etc

    Bedrijven

    Burgers & p

    rofessionele

    n

    Burgers, me

    dia, ...

    Burgers

    Steden, ove

    rheden

    Burgers, pr

    ofessionelen

  • Hoe behouden we die relatie?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

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  • Groentenpakke

    t abonnement

    Zelfspluktuin

    Internet bestell

    ing

    Lokale winkel

    Voedselteams

    Boerenmarkt

    Informatie & tra

    nsparantie

    Nieuwsletter

    Relatiegeschen

    ken

    Publiciteit, com

    municatie

    Mond-tot-mon

    d

    Evenementen

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

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  • Bestaande modellenKennis & activiteiten

    congres, lezing

    en

    projecten oprich

    ten

    blog, internet

    spin-off, onder

    zoeksgroep

    sales, marketing

    artikels, public

    aties

    flexibiliteit & pr

    ofessioneel

    netwerken

    sales & market

    ing

    innovatief profi

    el

    beschikbaarhei

    d

    netwerk van pro

    fessionelen

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

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  • Hoeveel kunnen we verdienen?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

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    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande modellen

    Paprikas > pik

    ant saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergadering ruim

    tes

    workshops & o

    pleiding

    bezoeken

    HORECA