multifunctionele business-modelen-stadslandbouw 20140205-noemiebenoit

25
02.2014 Stads- landbouw Gent De multifunctionaliteit van business modellen in stadslandbouw Noémie Benoit - consultant & DRIFT onderzoeker over Stadslandbouw en resilience voor de Werkgroep Stadslandbouw Gent, woensdag 5 februari, Vooruit. Copyright Noémie Benoit For using content, please email [email protected]

Post on 18-Sep-2014

55 views

Category:

Environment


5 download

DESCRIPTION

De multifunctionaliteit van business modellen in stadslandbouw - Transitie, resilience, voeding & steden

TRANSCRIPT

  • 02.2014Stads-

    landbouw Gent

    De multifunctionaliteit van business modellen in stadslandbouwNomie Benoit - consultant & DRIFT onderzoeker over Stadslandbouw en resiliencevoor de Werkgroep Stadslandbouw Gent, woensdag 5 februari, Vooruit.

    Copyright Nom

    ie Benoit

    For using con

    tent, please em

    ail

    noemie.benoit

    @gmail.com

  • Het verschil Zuid: voedselzekerheid als basisbehoeftenNoord: ?

    ?

  • De voordelen

    toegang tot vers & kwalitatief voedsel

    gezonde activiteit

    zelfsturing van de gemeenschap jeugd ontwikkeling & educatie voedselzekerheid veiligheid van ruimtes sociale integratie

    GEZONDHEIDSOCIAAL

    ECONOMISCHECOLOGISCH

    lokale economische stimulatie werkgelegenheid betaalbare voeding vermindering energiekost afvalbeheer

    bewust zijn van voeding systeem & ecologie

    behoud stormwater beheer grond verbetering biodiversiteit & habitat

    conservatie efficientie van water gebruik vermindering energiegebruik

    gebouwen reduceren van warmte eiland

    effect afvalbeheer

    recreationele activiteiten aanhouden know-how en

    kennis rond voeding en landbouw

    CULTUREEL

  • Wat? Welke nood gaan we beantwoorden?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaand aanbod

    ProductKennis

    Activiteiten of andere

    Paprikas > pik

    ante saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergaderingsrui

    mtes

    workshops & o

    pleiding

    bezoeken

    HORECA

    diensten

  • Voor wie is het aanbod? Wie heeft die nood?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande klanten

    Paprikas > pik

    ant saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergadering ruim

    tes

    workshops & o

    pleiding

    bezoeken

    HORECA

    diensten

    Gespecialise

    erd

    bedrijf

    Supermarkt

    en

    Chic restaur

    anten

    Bedrijven &

    entrepreneu

    rs

    Entrepreneu

    rs, univ., et

    c

    Tuinbouwers

    , etc

    Bedrijven

    Burgers & p

    rofessionele

    n

    Burgers, me

    dia, ...

    Burgers

    Steden, ove

    rheden

    Burgers, pr

    ofessionelen

  • Hoe behouden we die relatie?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Groentenpakke

    t abonnement

    Zelfspluktuin

    Internet bestell

    ing

    Lokale winkel

    Voedselteams

    Boerenmarkt

    Informatie & tra

    nsparantie

    Nieuwsletter

    Relatiegeschen

    ken

    Publiciteit, com

    municatie

    Mond-tot-mon

    d

    Evenementen

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande modellenKennis & activiteiten

    congres, lezing

    en

    projecten oprich

    ten

    blog, internet

    spin-off, onder

    zoeksgroep

    sales, marketing

    artikels, public

    aties

    flexibiliteit & pr

    ofessioneel

    netwerken

    sales & market

    ing

    innovatief profi

    el

    beschikbaarhei

    d

    netwerk van pro

    fessionelen

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Hoeveel kunnen we verdienen?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande modellen

    Paprikas > pik

    ant saus

    Sla, etc

    mini-groenten

    daktuin agrono

    mie

    entrepreneursh

    ip

    technieken verhaal

    vergadering ruim

    tes

    workshops & o

    pleiding

    bezoeken

    HORECA

    diensten

    partnership

    /kg

    /stuk

    /bussel

    40-70/uur

    consultancy

    5-15000/

    onderzoek p

    roject

    10/boek of

    les

    150/uur ve

    rhuurd ruim

    te

    50-500/w

    orkshop of

    opleiding

    300/pres

    tatie

    /maaltijd

    20-450000

    subside/d

    ienst

    5/bezoek pu

    bliek

    BSA /abonn

    ement50/

    bezoek prof.

  • Wat moeten we doen om het aanbod te leveren?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Bestaande activiteiten

    Tuinieren

    Leveren

    Verkopen

    Acquisitie opdr

    achten

    Prestatie cons

    ultancy

    Marketing, com

    .

    Verkopen

    ProductKennis

    Activiteiten of andere

    Management

    Prestatie activi

    teit

    Workshops, ke

    uken, ...

  • Welke keuzes hebben we?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Van product tot technieken...

    Hydroponie

    Conventionele

    landbouw

    Daktuin

    Aquaponie

    Biologisch-biod

    ynamisch

    Permacultuur

    SPIN & etc

    Champignons

    Groenten-vruch

    ten

    Spiruline, algae

    Vissen, etc

    >

  • Van technieken tot infrastructuur... binnen een context

    Serre

    Daktuin

    Volle aarde - br

    ownfields

    Serre

    Water

    Substraat & co

    mpost

    Installatie + irrigatievan 1 tot 40/m2

    Regionaal, gecertificieerd, ...van 0, 10 tot 90/m2

    Plastiek, glas, geautomatiseerd, ...van 10 tot 160/m2

  • Van technieken + context + infrastructuurnaar kennis & activiteiten

    Hydroponie

    Conventionele

    landbouw

    Daktuin

    Aquaponie

    Biologisch-biod

    ynamisch

    Permacultuur

    SPIN & etc

    Serre

    Daktuin

    Volle aarde - br

    ownfields

    Daktuin

    Daktuin

    Serre Volle aard

    e - brownfields

    Daktuin

    Permacultuur

    Hydroponie

    Permacultuur

  • Met wie moeten we werken?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Met wie moeten we werken? Welke partners?

    Eigenaar, schol

    en & chef

    Ontwikkelaar &

    supermarkt

    Restauranten

    & bedrijven

    Gemeente

    Gemeente & re

    stauranten

    Eigenaars & be

    woners

    Scholen, buurte

    n en vzw

    Eigenaar & huu

    rders

    supermarkt, ch

    efs & boeren

    Openbaar gebo

    uw

    Restaurant

    Supermarkt & b

    oeren

  • Diversiteit en opties

    Veel keuzes en mogelijke combinaties Aanbod voor specifieke noden

    Snel veranderende context

  • Economische opportuniteiten

    =

    =

    =

    =

    =

    toegang tot vers & kwalitatief voedsel

    gezonde activiteit

    zelfsturing van de gemeenschap jeugd ontwikkeling & educatie voedselzekerheid veiligheid van ruimtes sociale integratie

    GEZONDHEIDSOCIAAL

    ECONOMISCHECOLOGISCH

    lokale economische stimulatie werkgelegenheid betaalbare voeding vermindering energiekost afvalbeheer

    bewust zijn van voeding systeem & ecologie

    behoud stormwater beheer grond verbetering biodiversiteit & habitat

    conservatie efficientie van water gebruik vermindering energiegebruik

    gebouwen reduceren van warmte eiland

    effect afvalbeheer

    recreationele activiteiten aanhouden know-how en

    kennis rond voeding en landbouw

    CULTUREEL

  • Een speler voor de transitie, een katalysator voor bredere transformaties van het voedingsysteem

    REGIME

    URBAN FARMING

    NICHE

    NICHE

    AGROINDUSTRILE LANDBOUW & VOEDING

    crisis crisis

    TRANSITIE

  • Conclusies

    nieuwe tendensen:voor elke boerderijzijn eigen markt,

    complementaire met ander duurzaam aanbod

    Zijn plaats vinden in het bestaand netwerk van

    de voedselketen

    Onzekerheid> innovatief & flexibel blijven

    Rentabiliteit Europese context vandaag >

    urban farming is ook een consultancy en agrotoerisme

  • 02.2014Stads-

    landbouw Gent

    De multifunctionaliteit van business modellen in stadslandbouwNomie Benoit - consultant & DRIFT onderzoeker over Stadslandbouw en resiliencevoor de Werkgroep Stadslandbouw Gent, woensdag 5 februari, Vooruit.

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^]."?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.$0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.