mumbai wine
DESCRIPTION
I did this research when i was in 1st sem. of agri-business management from mumbai university.TRANSCRIPT
An alcoholic drink made through fermentation of Fruits
such as… Blackberries, grapes, strawberries, peaches,
etc… Starch-based materials
Overall Health Benefits: • Anti-aging effects in red grape skins (Harvard Medical
School in Boston, 2004)
Men’s Health Benefits: • Lower risk of heart attack for men with high blood
pressure (Worcester Medical Center in Massachusetts, 2004)
Heart Health Benefits: • Coronary heart disease reduced (University of California,
Davis, 1995)• Healthier blood vessels in elderly (University of Ferrara in Italy, 2004)
Cancer Prevention: • Cancer cells killed by protein in red grape skins (University of Virginia Health System, 2004)
Lung Health Benefits: • Improved lung function from antioxidants in white
(American Thoracic Society, 2002)
Women’s Health Benefits: • Decreased ovarian cancer risk (The Queensland Institute of
Medical Research in Australia, 2004)• Stronger bones (Twin Research and Genetic Epidemiology Unit, St. Thomas’ Hospital in London, 2004)
A $100 Million Indian Wine Industry is growing at more than 25% annually since 2003
Maharashtra is leading among the states with 51 wineries and 13 million litres production annual growth rate of 30%
72,000 wine cases are imported mainly by ITDC, San sula , Brind co, E & J Gallo and other private companies.
At present 7,62,000 wine cases are sold every year, which includes 46,000 cases of sparkling wines.
Social And Cultural Factor Culture
Demography Economic Condition Media and Publicity
Influence Special Interest Groups
Mumbai is the economic capital of India
Counted in richest city
Per capita income is high
Sophisticated people
Adopting western lifestyle
Grover
Sula wines
Deccan plateau
Chateau indage
Vinsura
Segram’s
United beverages
The most popular red varieties in cultivation are Shiraz, Cabernet, Sauvignon, Pinot Noir.
The most popular white wine grapes are CheninBlanc, Sauvignon Blanc, UgniBlanc, Viognier.
39% 61%
Findings….
1.Retail shops keeps more than 20 brands of wine2. Sula is famous brand in market3.Sparkling white wine don’t have market4.Regular customers don’t bother about high price5.Customers are mainly youth and women6. Health conscious people prefers Red wine 7.Non alcoholic wines not available in market8. Distribution through supply chain 9.Less sell less margin
Production Unit - Godavari Estate vineyards, Nashik .
Nine hills Red Wine Florida White Wine
nine hills Florida
• Alcohol 13%
• Sugar 3.37 g/l
• Acidity 4.4 g/l
• Brix 21.5
• Price Rs. 350 / l
• Alcohol 13.02%
• Sugar 9.2 g/l
• Acidity 4.3 g/l
• Brix 22.2
• Price Rs. 450 / l
Every business is profit oriented
Organization Profit
Company 10 – 15 %
Distributor 3 – 5 %
Retailer 3 – 5 %
Price of wine is less as compared to
Imported
Regarding Price for Luxurious people,
money is no matter
Introductory price is slightly high as avg.
price
Wine Shops
Pubs and Disco
Joint venture with Malls
Star hotels, Restaurant
Defense Wine clubs and CSD
Snooker club
JV with Multiplexes
Youth club
Consumer
Stage 1: Distributor Negotiate the price Offer a discount for the first order “introduction
price” Direct incentive for the seller
Stage 2: Incentive for the retailer Testing Customer sales promotion
Stage 3: Second order Direct incentive for the seller Retailer: buy 10 boxes and receive 6 bottles
Issuing a brochure
Information leaflet
A multimedia presentation at multiplexes
Offer a wine bottle and one glass of taste in a package
Wine tourism and wine festival
We supply menu card to restaurant & bars
THE PAIRINGWhite wine florida wine is best enjoyed especially pan-fried ones like gosht dum pukht biryani, raita, amritsari makkai, shammi kebabs or deep-fried like samosas, pakoras, and medu vada.chicken tikka masala and shahi murg/paneer. Gosht Dum Pukht Biryani, Raita, Amritsa
THE PAIRING We suggest you drink it with raan, seekh kebabs, pathar ka gosht or rogan gosh peppery murg kali mirch.
Display in corner wine shop, bars and Pubs
Lifestyle Magazines
Derby Race Agro expo Sunday supplement
Retail shop hoardings
Event details:Act’s :-
Celebrity talk Shayari and Function The Saturday nite blues band DJ’s Night
Activities :- Wine stalls
Nine hills & Florida wines Wines of the World
Art stalls ◦ Photographers ◦ Painters ◦ Tribal handicrafts
Food stalls ◦ Chinese ◦ Continental ◦ Kebabs et al ◦ Live cooking-with-wine demo
Grape crushing Wine tastings
Location:-Godavari Estate vineyards, Nashik.
Changing life styles, frequent travels abroad, more and more women employment
Increase in per capita income, international
research on health benefits of wines wine awareness in India; apart from the fact
that good quality wines are now available in the market
Wine’s international cachet is appealing to sophisticated young Indians, and white wine pairs well with spicy Asian cuisine.
Three major factors in satisfying modern wine drinkers:
• Consistency of quality & taste
• Branding (easily recognizable & consumer- friendly brands)
• Brand loyalty & identity
Social resistances
High price
Culture resistances
Low margin to distributor and retailer
Geographical factors – Tropical climate
“A GLASS OF GOOD WINE ... COME TO DRINK IT TOGETHER WE'LL KNOW EACH OTHER BETTER.”