mustika ratu digital day 2014
TRANSCRIPT
Agenda Diskusi
Digital di Kehidupan Sehari-hari Seberapa Berpengaruh Dunia Digital? Peluang di Dunia Digital
Apa itu Digital Media?
Digital Media adalah format media yang tersaji atau diakses melalui alat
elektronik seperti Smartphone, Tablet, PC Komputer, LCD, dll.
Online media merupakan digital media yang terkoneksi ke jaringan Internet.
Pranav Mistry Born 1981, Palapur India PhD Candidate MIT, USA
http://www.youtube.com/watch?v=YrtANPtnhyg
Digital di Kehidupan Sehari-hari
Digital di Kehidupan Sehari-hari
Virtual name: Anshe Chung Virtual business: Anshe Chung Studios, real estate development In two and half years, Chinese-born teacher Graef parlayed her $9.95 entry fee into a virtual real estate empire. Bottom line: Has built a cumulative net worth of more than $1 million.
Virtual name: Reuben Millionsofus Virtual business: MillionsOfUs, marketing consultant The startup is at the vanguard of a booming virtual sector helping real-world companies run promotional campaigns. He's signed big names such as Microsoft, General Motors, Toyota, Sun, Intel, Microsoft, Coca-Cola, and Warner Bros, and business shows no sign of slowing. Steiger's avatar is well regarded, though rarely sighted. No wonder; he's busy managing projects in development. Bottom line: MillionsOfUs expects $6 million in 2007 revenue
Siapa ‘Penghuni’ Dunia Digital?
Pengguna internet di Indonesia diperkirakan lebih dari 100 juta pengguna di 2016
Siapa ‘Penghuni’ Dunia Digital?
Laporan dari DSResearch menujukkan: (1) Rekomendasi dan (2) Produk transparansi merupakan hal paling penting dalam belanja online. Sebagian besar membayar melalui Bank Transfer dengan nilai transaksi Rp. 100,000 – 500,000.
Sumber: DSResearch Ecommerce 2011
Case Study: Maldives Marriage Insult
October 2010. Pasangan Prancis membayar US $ 1500 untuk upacara pernikahan. Petugas pernihakan ‘mengerjai’ mereka dengan memaki-maki dalam bahasa lokal Dhivehi dalam upacara pernikahan tersebut. Tayangan Youtube mempengaruhi tingkat kunjungan turis ke Maldives..
Source: Ministry of Tourism, Arts and Culture,
Republic of Maldives
Case Study: United Breaks Guitars
"United Breaks Guitars" is a protest song by Canadian musician Dave Carroll and his band, Sons of Maxwell; witnessed baggage handlers throwing his $3,500 Taylor guitar. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008. United Airlines stock price plunged 10% costing shareholders $180 million.
Dell merupakan salah satu perusahaan yang paling serius dalam menerapkan Digital Strategi dan Social Media. Dell memiliki Dell Social Media Command Centre yang sangat populer sebagai contoh strategi Social Media Customer Service.
Seberapa Berpengaruh Dunia Digital?
Zappos merupakan salah satu perusahaan yang sangat sukses menerapkan strategi Social Media. Seluruh karyawan menjadi ‘Customer Service’ melalui akun social media.
Seberapa Berpengaruh Dunia Digital?
Noah Kalina Selfie seltiap hari selama 12 tahun January 11, 2000 - June 30, 2012 4514 days
Kreatifitas & Personal Branding
• Groupon was launched on November 2008 by a 27 YO CEO
• Currently, the company was valued at $15 billion.
• Google offered to buy Group On at $6 billion in 2010
• As of October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users
According to a report conducted by Groupon's marketing association and reported in Forbes Magazine, which was reported by the Wall Street Journal,
Groupon is “Group On is on pace to make $1 billion in sales faster than any other business, ever"
Menjual Produk Online
Almost Zero Marginal Cost: The Long Tail Theory
Low Investment in the Beginning: Low risk to failed
Geographically Unboundary : Massive market
Technologically Improvement : Always changing