mw2015: bring it on: ensuring the success of byod programming in the museum environment
TRANSCRIPT
BRING IT ON: Ensuring the success of BYOD programming in the museum environment
Scott Sayre @zbartrout
BYOD Variables for SuccessOpportunity
Success
1. Awareness2. Access3. Compatibility4. User capability5. Supporting amenities6. User interest 7. Usability8. Impact
BYOD Variables for SuccessAwareness – Make it visible!• Pre-visit planning• Parking lot• Entrance• Admissions• Signage• Print materials• WiFi SSID• Labels
Establish brand/name recognition
BYOD Variables for SuccessAccess – Make it simple!• Provide ubiquitous WiFi• Minimize download
requirements• Minimize different SSIDs• Consider pushing content
BYOD Variables for Success
Compatibility – Develop towards it!• Web vs. Native App• Minimize OS implications• Multi-platform• Multi-format• Responsive design
BYOD Variables for SuccessUser capability – Design for it!• Keep it simple• Personal device• Work with familiar tools• Work with existing app(s)• Minimize special settings
BYOD Variables for SuccessSupporting amenities – Provide them!• Charging stations• Mobile support products
(headphones, splitters, etc.)• Alternative access points• Trained, knowledgeable staff
BYOD Variables for SuccessUser interest – Generate it!• Preview content• Demo content• Explain benefit/features
BYOD Variables for SuccessUsability – Work towards it!• Follow existing standards• Iterative design & development and testing• Continue iterative process post launch
glassapp.cmog.org
BYOD Variables for SuccessImpact – Engage the visitor!• Content must:– Draw the visitor closer to the art– Connect with the visitor’s level of experience– Connect with them at a personal level– Be digestible in small chunks– Encourage further exploration– Encourage interaction/contribution