PRACTICALITIESMari Kankaanranta, Project Director, Finpro

Contents

• Exhibitor passes• Premium stand distribution• Demo area• Meeting room booking• Sales pitches at the Finland stand• Other program• Dress code• Deadlines

EXHIBITOR PASSES

• Exhibitor passes are personal

• You will receive a code to the exhibitor pass to register (name & companydetails)

• After your registration• You can start using the networking tool to book meetings• You will receive a code that fastens receiving your MWC badge

• TO DO Doublecheck your company’s crew info is correct and exhibitorpasses are addressed to right people• You will receive a link to an exhibitor pass excel from us

PREMIUM STANDS - DISTRIBUTION

• In order to maximize each company’s visibility among MWC visitors walking by the stand, each company will get: • Aisle location for 2 days• Inside stand location for 2 days

• Company logo signage can be unfastened so it can be easilymoved from a stand to another

• These places will be distributed by drawing lots• Drawing conducted by Finpro in two weeks

DEMO PLACES - DISTRIBUTION

• Demo area dedicated to Light Package companies

• We have 5 demo places at the demo area

• The places will be allocated in 3-hour slots

• Each company has a logo signage to indicate their presence at the demo area

• These places will be distributed by drawing lots• Drawing conducted by Finpro in two weeks

DEMO STANDS - DISTRIBUTION

Monday, Feb 22

Tuesday,Feb 23

Wednesday,Feb 24

9:30 am –12:30 pm

Group 1 Group 3 Group 2

12:30 pm –15:30 pm

Group 2 Group 1 Group 3

15:30 pm –18:30 pm

Group 3 Group 2 Group 1

Thursday,Feb 25

Demo standsdivided in 2-hour slots

Exhibitioncloses

YOUR PRESENCE AT FINLAND STAND

• Ideally one person of your company will be present at all timesat Finland stand• Due to the limited size of the stand, we have to limit the number of stand

personnel per company to two people

• If you are heading to a meeting / lunch, let your advisor to know in advance – he will back up you at the stand

• Security issue: never leave your valuables (like your laptop) unguarded! • Premium stands have small cabin that can locked

• Inform Info Desk personnel about your absence & when you will be back• In order to avoid ’dead screens’, we will provide a screen saver to be used

for unmanned (Premium) stands• Keep your stand place neat & tidy as well as the overall space

INFO DESK

• Helps with matching of right people, collection of info requests, managing meeting room schedule, helping with practicalities

• We have four Info Desk Hosts• Sirpa Kemppinen• Minna Juuti• Hanna Mattila• Mari Kankaanranta

MEETING ROOMS - RESERVATIONS

1) Booking guarantee period – ends on Sun, Jan 31Premium: 2.5 hours (ten 15-minute timeslots) Light: 1.5 hours (six 15-minute timeslots)

2) Overbooking period – ends on Sun, Feb 7All remaining time slots available for booking (distributionbetween Premium & Light in the same ratio)

3) Free booking period – ends on Thu, Feb 18

At the fair: If a meeting room is empty, it is yours to use!I.e. at any time, including “no-shows” when there is a valid reservation, when a meeting room is empty, it can be used by any Team Finland company. When a person(s) with a valid reservation appear, they have the privilege to use the room.

COMPANY VISIBILITY AT THE STAND

• Between sales pitches, video material will loop in the big screen

• Video material will highlight focus areas – ”themes”- as well as participating companies

• TO DO After your sales pitch training, please send your company one-liner to sirpa.tuovinen@zeelandfamily.fi, cc sirpa.kemppinen@finpro.fi

• TO DO If you have available short, visual marketing videos that could beused, please inform sirpa.tuovinen@zeelandfamily.fi

• You can bring 100 A5 sized brochures to be distributed at the stand

SALES PITCHES AT THE STAND

• Stage & screen available for 3-minute pitching sessions

• Each company has 2 pitches / per day

• Daily different themes• Telecom – The 5Geekiest nation in the world• Digital health – Health is the new wealth• MaaS – Put your pedal to the future! • IoT – It’s time to think big data!

• Please book the sales pitch presentations in your daily MWC schedule to avoiddouble booking with your meetings

• TO DO If your company placed under misleading, inform us

Program schedule (draft)

10-10:45 Telecom I, II, III Telecom I, II, III MaaS, IoT, Health

Talent

11-11:45 MaaS, IoT, Health

5G Launch Telecom I, II, III MaaS, IoT, Health

12-12:45 Talent MaaS, IoT, Health

Talent Telecom I, II, III

13-15 Lunch break

15-15:45 Telecom I, II, III

MaaS, IoT, Health Telecom I,II, III

MWC2016 endsat 16

16-16:46 MaaS, IoT, Health

Telecom I, II, III MaaS, IoT, Health

17-18 Cocktail hour – Best gin in the world served (working on this…)

Telecom IoT Maas Digital Health

5G TestNetwork

Exomi BaseN Capricode Fastroi

AccantoSystems

Insta Big Data Pump IndoorAtlas Koutu DogSports

BoogieSoftware

Piceasoft Indalgo Quuppa Navigil

Cap-Net Rugged Tooling JL-Soft Verkotan Sensire

Cloudstreet Sarokal TestSystems

Vincit Yepzon

Convergentia Uros Wirepas

Creanord Varaani XXLSEC

Creoir VTT

Elisa Videra

OTHER PROGRAM AT THE STAND

• Daily briefings on ICT Finland / Finland as an investment location• ICT Finland: A talent scout’s dream destination!

• Tuesday, Jan 23: Launch of the world’s best and most appealing 5G test network ecosystem• Minister of Transportation and Communications Anne Berner

will give the opening speech

• TBC: There might be also other high level international delegationsvisiting the Finland stand

• Daily cocktail hour between 17 to 18 pm • Open invitation for your (potential) clients

• We will provide all Finland stand participantswith unified identificators

• Women: Love-Peace-Digitalization scarf

• Men: Love-Peace-Digitalization pocket square

DRESS CODE

DEADLINES – THIS WEEK

• Jan 15: Double check your crew on Exhibitor Pass excel sheet• Jan 15: Confirm your company theme at to the pitching program• Jan 15: Double check your company & contact person info at

www.mwc16.fiIf corrections needed, contact mari.kankaanranta@finpro.fi

TO sirpa.tuovinen@zeelandfamily.fi CC sirpa.kemppinen@finpro.fi

• Jan 15: Send your company logo• Jan 15: Send your company one-liner (perfected at the pitch

training)• Jan 15: Send your company’s marketing video for review

DEADLINES – BEFORE THE FAIR

• Jan 22: Complete your company introduction (max 100 words) for www.mobileworldcongress.com• If you have not received an entry link, inform

sirpa.kemppinen@finpro.fi• Jan 31: Book your meeting rooms slots• Week 5: Attend a sales pitch training if didn’t make it this week• Feb 7: Book extra meeting room slots• Utilize marketing tools to market your MWC participation• Pre-book meetings with your (potential) clients• Bring: your company presentation in a laptop, your business

cards, your 5A company brochures, exhibitor ticket printout

AT MWC 2016, BARCELONA

• Collection of your personal exhibitor tickets - Check the times at www.mobileworldcongress.com• Airport (recommended)• Sants Estacio & Passeig de Gracia• Venue Fira Gran Via

• Exhibition opening hours: 9:00-19:00 • Thursday exception: 9:00-16:00• Hall 1 opening times: 7:30-22:00

• Stand briefing every morning at 8:45 at Finland stand

IN CASE OF QUESTIONS

• All this information & excels to complete / double check will beshared with you this week

• Please contact us – we are happy to help!• mari.kankaanranta@finpro.fi• sirpa.kemppinen@finpro.fi