mwg presentation - jab16
TRANSCRIPT
www.joomla.org
THE
JOOMLA! MARKETING WORKING
GROUP
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Mike Veeckmans Team Lead
Cliff Pfeiffer Brainstormer & UX
Elisa Foltyn Design Lead
Parth Lawate CommunicationsWHO?
www.joomla.orgGeorge Wilson
PLT
Ruth Cheesley CLT
Joe Sonne OSM
WHO?
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A CULTURE CODE YOU WILL LOVE! Because this is the short version
www.joomla.orgwww.joomla.org
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Team Values
Diversity
Integrity
Authenticity
Empathy
Supportive
Graciousness
Clarity
Positivity
Relibility
Accountability
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WANT TO CONTRIBUTE?
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We, MWG, are always looking for creative minds, design wizards, dare-alls and brainstormers…
If you want to be a part of the Marketing Team, talk to us.
Let’s talk
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HOW WE WORK? Changes are happening
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Times change. We need to change as well. New team, new ideas, new workflow.
OLD vs. NEW
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IdeaI
Capture the ideaDiscover
D
Establish Intension & plan to sustain
Execute Maintain
E M
Start, Finish & plan to maintain Sustain our idea
AuditA
Determine the idea’s fate
MARKETING MODEL
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ALMIGHTY JOOMLA! Who to blame?
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As long as we keep communicating!
Together we can make all the pieces fit together and learn from it.
Blame us!SOMETHING WENT WRONG?
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2016 ROADMAP What’s cooking?
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Joomla! and Public Relations
Can you hear us?
PR TEAM
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New merchandising, new ideas, new design…
Let’s go shopping
SHOP.JOOMLA.ORG
The shop.joomla.org, is nearly finished.
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The Joomla! booth will be available for rental soon.
Pimp your exhibition
BOOTH RENTAL
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A few years ago, the idea of a mascot was
suggested by Chiara.
Time to push it
MASCOT
It is time to bring that idea back and make it work.
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Any direction that you can imagine.
Top-Bottom-Top-Sideways
BETTER COMMUNICATION
It’s time to improve our internal communications, let’s lead the way…
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Joomla! has always been very focussed on our own
community.
Spread the word
NON-JOOMLA EVENTS
It`s time to spread the word and the love!
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In 2015 the Brand Manual was drafted.
Consistency
BRAND MANUAL
We’re finishing up the manual and placing it online.
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We have our own ideas growing, but we also
would like YOUR ideas!
So much more…
AND…
Share it with us, and make it work!
www.joomla.org
We have our own ideas growing, but we also
would like YOUR ideas!
READY TO START?
and so do we
Share it with us, and make it work!
YOU WILL LOVE IT!
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Contact us!
https://volunteer.joomla.org/working-groups/marketing
Or tap on our shoulder and start talking works better with beer or coffee
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Together we are the beating heart of the community!
Together
FEEL THE BEAT
Let’s make that count!
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Thank you!
