namarje pte

8/9/2019 NAMARJE Pte

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MARKETING PLAN-AMFLOT-


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ABSTRACT OF COMPLETE MARKETING PLAN


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Product

The Amazing Folding TableDesigner

Robert D. Christians

What we offer?

y Easy assembling proceduresy Easy storage

yVariations on the size that it serves

y Target market

y Home users.

y Industrial

y Office use


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Our market established

yAt Kuala Lumpur because:

1. Houses in the city are less spacious

2. To test whether the market will accept our product ornot.

Primary marketing objective

y To achieve a sell as high


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IssueUse aggressive sales strategy

WHY?

y To establish image to customer

y The risk of it failing is high

y Changing the company image to being more modern,more complex through the introduction of thisproduct, so some old customer might disapprove ofthe companys practice

y Invest heavily on the quality and image projection forthe product to gain customers trust


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Purpose Of Marketing Plan

y To guide us through the stages

y Prepared to face any adversity


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MICRO-ENVIRONMENTSTRENGTH WEAKNESS

COMPANY MISSIONOBJECTIVESR&DFUNDS

MARKET PRESENCE

SUPPLIERS SELECTED

WORKTOGETHER

IDLE TI E

MARKETINGINTERMEDIARIES

RETAILERSWHOLESELLERSFINANCE TRANSACTIONS

SALES PERSONSCASH FLOW

CUSTOMERS FINAL CONSUMERSINDUSTRIAL CONSUMERS

INSTITUTIONALCONSUMERS

TESTED

COMPETITORS I OVATIVEWOODDESIGNERSWEB

INFORMATION

PUBLICS RESEARCHES DIFFERENTOPINIONS


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MACRO-ENVIRONMENTOPPORTUNITIES THREATS

DEMOGRAPHICS POPULATION DISTRIBUTIONCHANNELS

RESIDENTIAL PLACESECONOMICS INCOME

LABOUR FORCESCLASSY PRODUCT

TECHNOLOGY LESS PUSH COST OF THEPRODUCT

POLITICAL

RELEVANT LAWS,STATUTES, POLICIES PROTECTED WOOD

CULTURAL EASIER TO HOUSEWIVESAND WORKING WIVES

CUMBERSOME


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OBJECTIVESMARKETING FINANCIAL

1. Make people notice about our product

since it is still new.

2. Sell at least 10 tables per week for first

year and increase it to 30 tables per

week for the coming year.

3. Target market is for home use only and

expanding it to commercial and

community for the next year.4. Get new clients for the first year and

strengthen the relationship between

them for the coming years.

1. Achieve revenue growth of 10% per

year.

2. Increase the net profit margin 2% to

4%.

3. Return on investment

4. Stable the earnings during the

recession periods.


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MARKETINGOBJECTIVE

OBJECTIVE 1:ADVERTISEMENT

RADIOMAGAZINE

OBJECTIVE 2:SHOWCASE ON

TV

RADIO

OBJECTIVE 3:FLYERS

GREETINGLETTER

OBJECTIVE 4:FLYER

PROMOTION ATSOCIAL FAIR

OBJECTIVE 6:JOINT WITH

OTHER STOREWEBSITE

OBJECTIVE 5:CREDIT

APPLICATIONDISCOUNT

OBJECTIVE 7:CUT

UNNECESSARYCOST

REDUCEOVERTIME COST

OBJECTIVE 8:DESIGN BETTER

PACKAGINGIMPROVE THE

DESIGNVARIES THE

COLOR


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FINANCIALOBJECTIVE

OBJECTIVE 1:CONTINUOUSADVERTISINGOPEN TO NEW

TARGET MARKET

OBJECTIVE 4:

REDUCEEXPENSESREDUCE

PRODUCTIONUNIT

OBJECTIVE 3:INVEST CAPITAL

EFFICIENTLY

OBJECTIVE 2:PRODUCE MORE

PRODUCTINCREASE

PRODUCTS PRICE


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TARGET MARKET

We choose a several market segmentation for our product,there is:-

y Demographic segmentation

- Income

- Occupation

- Age and family life cycle stage

y Psychographic segmentation

- people who are adventurous and simple.

y Behavioral segmentation

- Our product target for the special occasion


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TACTICAL PLAN

MARKETING MIX

y PRODUCT

The Amazing Folding TableTM

comes with manybenefits and features. The details on product will be

explained as follows;

- Quality

- Features

- Style

- Brand name

- Packaging


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y PRICE

- We are using market skimming strategies to sell ourproduct.

- in order to define the price, we must look at the quality

and image that the product brought .

- few factors that we consider in setting the price is thecustomer perception of value.

- asking to the customer what are the value that they

expect from our product to different with other

competitive offers.


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- price-adjustment strategies

y Geographical

- Customer-segment pricing- Location pricing

- Time pricing

y Promotional- Special event

y Segmented

- Basing-point pricing

- Zone pricing


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y PLACE

- We use channel 1 that is direct marketing which has no

intermediary and also channel 2 that is indirect marketing.-

PRODUCER

CONSUMER

PRODUCER

RETAILER

CONSUMER


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y For channel 1 we as the producer will sell our productstraight to the customer.

y For channel 2 we will send our product to the retailerand then retailer will sell our product to the customer.

y Indesigning marketing channel, we struggle betweenwhat is ideal and what is practical.

ywe designing our marketing channel starts withfinding out what target customer want from thechannel.

yWe state our marketing channel objective in terms of

targeted levels customer service.y Our company identify the types of channel members

available to carry out our channel work.


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y PROMOTION

- Advertising

using newspaper as our medium to reach target market.

- Sales Promotion

we are more likely to receive response regarding our

product.

- Personal Selling

hired person who can talk fluently to promote this table

because he is the brands representative and people will

see him first before the table.

- Even Management

help company to communicate with existing and

potential customers.


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SummaryOnTactical PlanSummaryOnTactical Plan

Our tactical plan divided into two:1. Target market

Selected by : demographic segmentation,psychographic segmentationand

behavioralsegmentation.2. Marketing mix

Consists of 4Ps

i. Product

ii. Priceiii. Place

iv. Promotion

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