námskeið - nÝskÖpun og stofnun fyrirtÆkja
DESCRIPTION
Námskeið í nýsköpun og stofnun fyrirtækja. Mentoring frá Guðjóni Má Guðjónssyni árið 2012TRANSCRIPT
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MENTORING NÝSKÖPUN OG STOFNUN FYRIRTÆKJA
NÁMSKEIÐ!
@gudjon
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GUÐJÓN MÁR GUÐJÓNSSON!
STOFNAÐ NOKKUR FYRIRTÆKI!STOFNAÐI GR SOFTWARE 14 ÁRA !
BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…!
iceland!
ZENZUZ!
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“LEAN STARTUP” LEIKREGLUR
FRUMKVÖÐLAR ERU ALLSSTAÐAR FRUMKVÖÐLAMENNING ER STJÓRNUN
SANNGILDUR LÆRDÓMUR SMÍÐUM – MÆLUM - LÆRUM
NÝSKÖPUNARMAT
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“LEAN STARTUP”
SPROTI
TILRAUN =
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HOW
WHY
WHAT
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MEÐ FRAMTÍÐARSÝN!STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL!
ÁN FRAMTÍÐARSÝNAR!MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN
AF ÖÐRUM!
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• ENGIN LEYNDARMÁL • KÚLTÚR SEM BYGGIR Á AÐ ALLT SÉ Á BORÐINU
KÚLTÚR
• HVERSU MIKIL ÁSKORUN ER Í ÁÆTLUN FYRIRTÆKISINS FYRIR MIG?
• ENDALAUS TÆKIFÆRI AÐ LÆRA NÝJA HLUTI ÁSKORUN
• AÐ DNA FYRIRTÆKISINS BYGGI Á VIRÐINGU • VIÐURKENNING • JÁKVÆÐ HVATING OG ÞÓKNUN
VIRÐING
• HVERNIG GERUM VIÐ HEIMINN BETRI? • HVERNIG LÁTUM VIÐ GOTT AF OKKUR
LEIÐA • HVER ER OKKAR SAGA • MÆLANLEGUR ÁRANGUR
SAMEIGINLEG FRAMTÍÐARSÝN
• DÝPRI TILGANGUR • FYRIR HVAÐ STÖNDUM VIÐ? • HVERS VEGNA ERUM VIÐ TIL? • HVERS VEGNA LÍKAR ÖÐRUM
OKKUR
TILGANGURINN (THE WHY)
GUDJON MAR GUDJONSSON, @gudjon!
HVER ER HVATING FYRIR ÞVÍ AÐ VINNA Í SPROTAFYRIRTÆKI?
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SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR!
TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN!
BYRJIÐ STRAX MEÐ BLOGG & EHF FRAMTÍÐARSÝNIN MUN FLYTJA YKKUR YFIR FJÖLLIN!
BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
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NÆSTA SKREF
GERIÐ ÁÆTLUN GERIÐ LEAN BUSINESS CANVAS!
“PLAN A”
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LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!
%%%%%%%
SOLUTION!TOP!3!SOLUTIONS!
%%%%%%%
COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!
%%%%%
REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!
%%%%%
UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!
ARE!DIFFERENT!AND!WORTH!
BUYING!
%%%%%%%
UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!
%%%%%
CHANNELS!PATH!TO!CUSTOMERS!
%%%%%%
CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!
%%%%%%%%
KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!
%%%%%%
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FÁIÐ YKKUR BUSINESS MODEL GENERATION BÓKINA!
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LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!
%%%%%%%
SOLUTION!TOP!3!SOLUTIONS!
%%%%%%%
COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!
%%%%%
REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!
%%%%%
UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!
ARE!DIFFERENT!AND!WORTH!
BUYING!
%%%%%%%
UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!
%%%%%
CHANNELS!PATH!TO!CUSTOMERS!
%%%%%%
CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!
%%%%%%%%
KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!
%%%%%% 4! 1!1! 2!
3!
6!
5! 5!
7!
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“PLAN A”
“PLAN SEM GENGUR UPP”
FRÁ
YFIR Í
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NÆSTA SKREF
FINNIÐ MESTU ÁHÆTTUNA Í
YKKAR ÁÆTLUN FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!!
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NÆSTA SKREF
STÖÐUGAR PRÓFANIR SMÍÐUM !
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NÆSTA SKREF
LÆRIÐ UM VANDAMÁLIN
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE PROBLEM INTERVIEW”
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NÆSTA SKREF
SKILGREINIÐ LAUSNIR
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE SOLUTION INTERVIEW”
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ÞAR SEM VIÐ ÖLL
HVERS VEGNA EKKI AÐ HUGSA
STÓRT!
HUGSUM!
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HAFÐU STÓR MARKMIÐ!
NÁÐU!ÞEIM!Í!MÖRGUM!ÁFÖNGUM!
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LÁMARKS HAGKVÆMIN VARA (MINIMUM VIABLE PRODUCT)
LÁMARKIÐ ! HAGKVÆMNI!FYRSTA
ÚTGÁFA AF VÖRUNNI!
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BLAÐ OG PENNI - EINFALDASTA VINNUTÓLIÐ !
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flickr.com/photos/paulhughes!
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NÆSTA SKREF
SKILGREINIÐ LAUSNIR
UNDIRBÚIÐ ÚTGÁFU 1.0
STRAX ÚT AÐ SELJA !!
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NÆSTA SKREF
KANNIÐ TILGÁTURNAR
MÆLIÐ ÁRANGURINN
SANNGILDUR LÆRDÓMUR!
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LÆRIÐ AÐ MÆLA RÉTT!
NÆSTA SKREF
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SANNGILDUR LÆRDÓMUR PR/MÁN!
2012
DÆMI: STJÓRNARFUNDIR BYGGÐIR Á SANNGILDUM LÆRDÓM!
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SMÍÐUM !
MÆLUM !LÆRUM!
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STÖÐUGT NÝSKÖPUNARMAT
SKILGREIND GRUNN VARA!• LÁMARKS HAGKVÆM
VARA ÚT Á MARKAÐINN OG STÖÐUGAR MÆLINGAR Á VIÐTÖKUM!
STILLUM VÉLINA"• TILRAUNIR TIL AÐ SJÁ
HVAÐ MÁ BÆTA TIL AÐ KOMAST FRÁ GRUNNI YFIR Í HAGKVÆMUSTU ÚTGÁFU "
VENDING EÐA ÞRAUKA"• EF TILRAUNIR BERA
EKKI ÁRANGUR ER TÍMI TIL AÐ VENDA (PIVOT) "
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VENDING (PIVOT)
BYGGIR Á MÆLANLEGU NÝSKÖPUNARMATI OG
SANNREYNDUM LÆRDÓM
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HRAÐI !
GALDURINN ER LÁMARKSTÍMI Á MILLI VENDINGA
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PIVOTS SEP ‘11 OKT ‘11 DES ‘12 JAN ‘12 FEB ‘12
ZOON-IN PIVOT
ZOOM-OUT PIVOT
CUSTOMER SEGMENT PIVOT
CUSTOMER NEED PIVOT
PLATFORM PIVOT
BUSINESS ARCHITECTURE PIVOT
VALUE CAPTURE PIVOT
ENGINE OF GROWTH PIVOT
CHANNEL PIVOT
TECHNOLOGY PIVOT
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
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REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
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USER
MEDIZZA TV CAS MODULE AUTH PROXY
EPG IMPORTER
WEB PLAYER (STATELESS)
FLASH MEDIA SERVER
FLASH DRM
SUMS CRM
XML SCHEDULE
INTERNET
Med
izza
hos
ting !
365!
Publ
ic in
tern
et!
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
BASIC $49 / mo
A perfect start
Storage Addon Storage1
Assets in Management Custom Branding Purchasing Interface API Access
10 GB No
100 No Yes Yes
PLUS $299 / mo
Become a media
powerhouse 1 TB
Unlimited Unlimited
Yes Yes Yes
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
![Page 35: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/35.jpg)
Vision!+!High!Level!Roadmap!+!Business!Plan!
Kanban!Planning!Board!
Kanban!Workboard!
![Page 36: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/36.jpg)
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THOMAS EDISON!VAR 3 MÁNUÐI Í SKÓLA!
HÉLT KENNARI HANS FRAM!
"TOO!STUPID!TO!LEARN!ANYTHING"!
![Page 38: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/38.jpg)
“VONLAUS SEM TÓNSKÁLD” SAGÐI KENNARI BEETHOVEN
![Page 39: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/39.jpg)
ALBERT EINSTEIN
LÆRÐI AÐ LESA 7 ÁRA
VAR SÍÐAN REKINN ÚR SKÓLA!
![Page 40: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/40.jpg)
VAR REKINN ÚR KÖRFUBOLTALIÐINU Í GAGGÓ
MICHAEL JORDAN
"I'VE FAILED OVER AND OVER AGAIN IN MY LIFE. THAT IS WHY I SUCCEED."
![Page 41: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/41.jpg)
FÉKK FALL Í TÓNMENNT!
Í 8. BEKK!
![Page 42: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/42.jpg)
“OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.”"
DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962!
![Page 43: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/43.jpg)
“HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA
LEIKARANA TALA?”" H.M. WARNER, WARNER BROTHERS, 1927%
![Page 44: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/44.jpg)
“ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA
UM FIMM TÖLVUR.”"
THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943!
![Page 45: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/45.jpg)
“TÖLVUR Í FRAMTÍÐINNI
MEGA HELST EKKI VERA ÞYNGRI EN
1,5 TONN.”"POPULAR MECHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949!
![Page 46: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/46.jpg)
WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI
FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN
HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR!
ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY!
![Page 47: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/47.jpg)
FRAMTÍÐIN ER LIST!
![Page 48: Námskeið - NÝSKÖPUN OG STOFNUN FYRIRTÆKJA](https://reader033.vdocuments.pub/reader033/viewer/2022042601/554d9be4b4c9051b6e8b470d/html5/thumbnails/48.jpg)
: @gudjon!