WAYS TO CONSTRUCT THE NARRATIVE

1

WHO WILL BE YOUR

AUDIENCE

ASKINGQUESTIONS

3

2

1

3

CONSIDER YOUR

AUDIENCEEXPERTmore detail

MILLENNIALScool visuals

C-SUITEsimple and smart

2

STORYTELLING

STRUCTURE

SCENARIO

+

5SECTIONST O S T R U C T U R E Y O U R

P R E S E N T A T I O N

BACKGROUND

ANALYSIS

CONCLUSION

OPENING

SOLUTION

OPENING

ICE BREAKING

TITLE IT

BACKGROUND

TREND

BENCHMARK

STATUS QUO

CIRCUMSTANCE

ANALYSIS

IMPACT

CONSEQUENCE

OPPORTUNITY

PAIN POINT

SOLUTION PRESCRIPTION

PROPOSAL SURPRISE

CONCLUSION

REAFFIRM POINTS

[ EXPERT ]

[ C-SUITE ]

[ PROJECT ]

[ PRODUCT ]

3

BURN THE FIRE

GIVE YOUR NARRATIVE A SOUL

SCENARIO PLANNING

CONFLICT

TRUST

V

HOW TO START YOUR STORY

Aesthetic MarketingPresentation / Infographics Coach / Analysis / Design

Perpa Hsieh

perpahsieh@gmail.com

AESTHETICMARKETING,

perpahsieh.wix.com/amblog