nbenoit_multifonctionalite_businessmodel_urbanagriculture_032014

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La multifonctionnalit des business models en agriculture urbaine en Europe.

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  • 26.03.2014Bruxelles

    Nomie Benoit - consultant & doctorante DRIFT en agriculture urbaine et rsiliencepour Lagriculture urbaine Bruxelles. Lmergence dune filire, 26 mars 2014, Bruxelles.

    La multifonctionalit des business models en agriculture urbaine

    Copyright Nom

    ie Benoit

    For using con

    tent, please em

    ail

    noemie.benoit

    @gmail.com

  • La diffrence Sud: scurit alimentaire, besoin primaireNord: ? .

    ?

  • REGIME

    AGRICULTURE URBAINE

    NICHE

    NICHE

    INDUSTRIES AGRO-ALIMENTAIRES

    CRISEguerre

    mondiale

    TRANSITION

    CRISE

    Lagriculture, historiquement urbaine

  • REGIME

    AGRICULTURE URBAINE

    NICHE

    NICHE

    INDUSTRIES AGRO-ALIMENTAIRES

    CRISEguerre

    mondiale

    TRANSITION

    CRISE

    Lagriculture, historiquement urbaine

  • des habitants des amis des quartiers des entrepreneurs des entreprises des associations des chercheurs des universits des fondations des communes, des villes des ministres

    NOUVEAU SYSTEME

    NOUVEAUX SERVICES

    VILLE DE QUALIT

    VILLE EN BONNE SANTconomique, cologique,

    sant, social,culturel, etc

    Des acteurs, secteurs, missions varies

  • Les objectifs

    SANTSOCIAL

    CONOMIQUE COLOGIQUE

    CULTUREL

    cohsion ducationautonomiescurit intgration

    accs alimentation frache et de qualitducation loisir sain activit physique

    stimulation locale emplois & revenus cots alimentaires cots nergtiques gestion des dchets

    circuits courts missions de CO2 gestion de leau de pluie qualit des sols conservation des habitats biodiversit efficacit dans lusage de leau consommation dnergie effet de serre pollution atmosphrique gestion des dchets sensibilisation

    loisirtransmission des savoirs changes qualit esthtique

  • 1 choix/1 chelle/1 activit/1 infrastructure/toujours un modle multifonctionnel

    Pri-urbain Urbain

    GROWING POWER, US

    UIT JE EIGEN STAD, NL

    LUFA FARMS, CAN

    CITY FARM BOY, CAN

    Des visions diffrentes

  • What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Propositions existantesProduit

    Savoir/Savoirs-faireActivits ou autre

    Poivrons > sau

    ce

    Salades

    Mini-lgumes

    Agronomie sur

    toit

    Entrepreneuria

    t

    Techniques Histoire

    Salles de runio

    n

    Ateliers ducat

    ifs

    Visites

    HORECA

    Service cosys

    tmique

  • POUR QUI ?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

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    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Clients existants

    Poivrons > sau

    ce

    Salades

    Mini-lgumes

    Agronomie sur

    toit

    Entrepreneuria

    t

    Techniques Histoire

    Salles de runio

    n

    Ateliers ducat

    ifs

    Visites

    HORECA

    Service cosys

    tmique

    entreprise sp

    cialise

    Supermarch

    restaurants

    chics

    entreprises &

    entrepreneu

    rs

    Entrepreneu

    rs, univ., et

    c

    marachers

    entreprises

    citoyens & p

    rofessionnel

    s

    citoyens, m

    dia, ...

    citoyens

    ville, gouve

    rnement

    citoyens & p

    rofessionnel

    s

  • COMMENT?

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Abonnement p

    aniers

    Cueillette libre-

    service

    Commande en

    ligne

    Boutique locale

    Groupements d

    achat

    March fermier Informa

    tion &

    transparence

    Bulletin mensu

    el

    Rductions, ca

    deaux

    Publicit, comm

    unication

    Bouche--oreil

    le

    vnements

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

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    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • Savoirs & activits

    Congrs, conf

    rences

    Initier des proje

    ts

    Blog, internet

    Spin-off, group

    e de recherche

    Ventes, market

    ing

    Articles, public

    ations

    Flexibilit & pro

    fessionalisme

    Rseaux

    Ventes & mark

    eting

    Profil innovateu

    r

    Disponibilit

    Rseau de pro

    fessionnels

    What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

    2WP]]T[b

    2dbc^\TaAT[PcX^]bWX_b 2dbc^\TaBTV\T]cb

    RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

    !4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^].

    "?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

    #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

    $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^\Tabd__^ac.

  • What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How a