ndm 2010 digiredo(2)
TRANSCRIPT
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Wat is het?| Waar staan we? | Waar gaat het naartoe?
Enterprise 2.0
René van den BosDigiRedo
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René van den Bos
1965
Marke3ngDierenarts
Akzo Nobel
Colombia
Acteren
Muziek
Woonboot
Nieuwe Media
Felipe
Teamplayer
VideoAudio
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“the use of emergent social soKware plaLorms within companies, or
between companies and their partners or customers”(Andrew McAfee)
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“a system of web-‐based technologies that provide rapid and agile collabora3on, informa3on sharing, emergence and
integra3on capabili3es in the extended enterprise”
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Andrew McAfee at SXSW 2010
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Enterprise 1.0
Hiërarchisch Plat
Wat je dient te weten Wat je wilt weten
Gesloten en gecontroleerd Open en los
Werknemer voor de baas Baas voor de werknemer
Corporate masker Authenticiteit
Structuur boven gebruik Gebruik boven structuur
Enterprise 2.0
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Enterprise 1.0
Hiërarchisch Plat
Wat je dient te weten Wat je wilt weten
Gesloten en gecontroleerd Open en los
Werknemer voor de baas Baas voor de werknemer
Corporate masker Authenticiteit
Structuur boven gebruik Gebruik boven structuur
Enterprise 2.0
Δ cultuur
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1redensensory overload
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2redenalles digitaal
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Thuis
Eigenschappen Van den Bos (René)Eigenschappen Van den Bos (René)Eigenschappen Van den Bos (René)Eigenschappen Van den Bos (René)
Voornaam René Achternaam Bos
Weergegeven naam Bos, R, van den (René) Alias René Bos
Adres Wim de Körverstraat 35 FunctieAdres Wim de Körverstraat 35
Bedrijf Intervet International bv
Postcode 5830 AA Afdeling International Marketing
Plaats Boxmeer Kantoor PP0011042
Provincie Telefoon +31 405587542
Land/regio Netherlands Mobiele telefoon
Werk
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Thuis
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Werk
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ThuisWerk
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3redengeneratiekloof
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4redencrisis!
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sensory overload
1
alles digitaal
2
crisis!
4
generatiekloof
3
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Sensory Overload
1
Scary Digital Stuff
2
It’s the Cloud, stupid!
3
Geeks Everywhere
4
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innovatie
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MasteryAutonomy
Purpose
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BlogBusterIntern blog, voor en door iedereen.
MijnIDIdeeënverzameling en selectie.
BoTcastTweewekelijkse audio en video over het bedrijf.
NetVibesWerknemer-gerelateerde RSS reader.
WikiBedrijfskenniscentrum.
FF PolsenOpiniepeiling, door iedereen.
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POST
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LIPTALC -‐ method
Onze bijdrage
Check it ROI, ROE (Return of Efforts) Meten, rapportage
Launch it het concept introduceren Branding, campagnes, marke?ng
Adapt it aanpassing naar ervaring Rapportage, (her)ontwerpen, uitvoeren
Try it de eerste test Ontwerpen en uitvoeren pilot
Plan it doelen stellen, plannen maken Rapportage en presenta?e
Invent it het ‘idee’ bepalen Brainstormen
Learn it uw huidige situa?e QuickScan, bewustwording, marktonderzoek
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verbetering interne communicatie
ideeëngeneratie en innovatie
aanpassen aan veranderende omgeving
ervaring met nieuwe/sociale media
crisismanagement
Δ cultuur
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Brian Solis at SXSW 2010
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"In retrospect, all revolu1ons seem inevitable.
Beforehand, all revolu1ons seem impossible."
Michael McFaulUS Na3onal Security Council
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